Broadening Your Content Marketing - Content Strategy Lightning Talk

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Content Marketing has come of age. Gone are the days of creating spammy content (just for a link), instead, we are now looking to offer users real value. However, to do so, we need to think broader and that's what you'll learn in these slides.

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  • What a great slide! We're looking at message broker solutions right now ... you a top candidate!
    https://www.mediafire.com/?41t3r3ffoy3lr97
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Broadening Your Content Marketing - Content Strategy Lightning Talk

  1. 1. BROADENING YOURCONTENT MARKETINGBy James Perrin (@koozai_james)
  2. 2. OUT WITHTHE OLDIN WITH THE NEW
  3. 3. • BLOG SPINNING• ARTICLE MARKETING• LINK WHEELS• BLOG NETWORKS
  4. 4. Work Smarter, Not Harder!It’s About Quality, Not Quantity
  5. 5. GETCONTENTIDEAS
  6. 6. COMPETITORANALYSIS
  7. 7. WHO’SSHARINGWHAT?
  8. 8. Website BlogIMPLEMENTING Guest BlogYOURCONTENT PR MentionsSTRATEGY Infographic Whitepaper Survey Creation Image Sharing Videos
  9. 9. WEBSITE BLOG
  10. 10. GUEST BLOG
  11. 11. PR MENTIONS
  12. 12. INFOGRAPHICS
  13. 13. WHITEPAPERS
  14. 14. SURVEY CREATION & PROMOTION
  15. 15. VIDEOS
  16. 16. IMAGE SHARING
  17. 17. COMMUNITY BUILDING
  18. 18. CREATE A PLAN
  19. 19. REFERENCEShttp://www.nichepursuits.com/did-the-google-panda-update-kill-niche-websites/#http://nursing-now.blogspot.co.uk/2012/07/fix-your-blogsite-from-google-penguin.htmlhttp://activerain.com/blogsview/3085501/so-should-i-find-another-agent-then-http://inphotos.org/2007/04/01/the-most-sent-around-duck-photo/
  20. 20. THANK YOU FOR LISTENING @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com

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