Are We Out Of Touch? Edge Birmingham July 2014

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In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, Jelly and many more.

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Are We Out Of Touch? Edge Birmingham July 2014

  1. 1. ARE WE OUT OF TOUCH? #EDGEBIRMINGHAM JULY 2014 By James Perrin @Koozai_James
  2. 2. DID YOU KNOW? Students account for half the UK youth population They contribute an estimated £20 billion to the UK economy every year (Source: Guardian)
  3. 3. BUT…
  4. 4. “Marketing to Britain’s youth is notoriously fraught.” “No-one wants to be the 'dad dancing' brand!” “Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model” Matt Burgess Brand Building Director, Personal Care, Unilever
  5. 5. WHAT YOU’LL LEARN TODAY
  6. 6. 10 Rules To Stay In Touch Who Are They & How Do We Reach Them?
  7. 7. WHO ARE THEY?
  8. 8. 10 Rules To Stay In Touch Youth Trends and Consumer Behaviours
  9. 9. DID YOU KNOW? 9/10YOUNG PEOPLE ARE INTERESTED IN ‘TECH’ (Youth Insight Report Source: Chinwag)
  10. 10. DID YOU KNOW? 67%ACCESS FACEBOOK FROM THEIR SMARTPHONE (Source: TNW)
  11. 11. 10 Rules To Stay In Touch What To Do Vs. What Not To Do
  12. 12. BE AUTHENTIC
  13. 13. HASHTAG VS. BASHTAG
  14. 14. EDUCATE, ENTERTAIN OR INFORM DON’T ALIENATE
  15. 15. DON’T IGNORE THE NEGATIVES
  16. 16. THINK REAL TIME
  17. 17. 10 Rules To Stay In Touch New Trends & The Future
  18. 18. THE FUTURE?
  19. 19. JELLY
  20. 20. WHATSAPP
  21. 21. SNAPCHAT
  22. 22. 10 Rules To Stay In Touch
  23. 23. Entertain, Be Human Or Both Be Authentic Know Your Audience Don’t Stay Quiet Don’t Alienate
  24. 24. Embrace New Tech Think Real Time Engage Be Relevant Focus on Earned Media
  25. 25. LOADS MORE FREE TIPS AND ADVICE
  26. 26. NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com
  27. 27. IMAGE CREDITS http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media- speech-communication-network-connections http://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faces http://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concert http://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affald http://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempel http://www.bigstockphoto.com/da/image-21011351/stock-photo-gratis http://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with- digital-tablet http://www.bigstockphoto.com/da/image-38329693/stock-vector-like-button http://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphone http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/ http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolk http://www.bigstockphoto.com/da/image-9828443/stock-photo-hej http://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/ http://professionalsocialpromotion.com/top-social-media-platforms/ http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1 http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/ http://www.johnwatsonblog.co.uk/ http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
  28. 28. REFERENCES http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future- marketing-youth http://www.marketingmagazine.co.uk/youth-marketing http://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats- may-impact-your-plans http://www.quirk.biz/resources/article/4935/cracking-youth-market-online http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats- for-generation-y-marketers/ http://www.mobileyouth.org/quick-facts/ http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/ http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/ http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter- campaign-fails-_n_1226811.html http://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid- why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/

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