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AdWords Quality Score Types (And How To Improve Them)

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Tara looks at the five main types of AdWords Quality Score and how they can save you money on Google AdWords if correctly optimised. Including: keyword level, ad level, account level, landing page and device factors.

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AdWords Quality Score Types (And How To Improve Them)

  1. 1. ADWORDS QUALITY SCORE TYPES AND HOW TO IMPROVE THEM Tara Dee West @Koozai_Tara
  2. 2. DID YOU KNOW? "The Quality Score discounts for aboveaverage QS keywords have increased from 66% to 200% since 2009" Larry Kim (WordStream)
  3. 3. WHAT IS QUALITY SCORE
  4. 4. QUALITY SCORE TYPES Keyword Level Account Level Ad Level Landing Page Device
  5. 5. PRIMARY QUALITY SCORE FACTORS
  6. 6. KEYWORD LEVEL QUALITY SCORE TIPS & TRICKS
  7. 7. THE IDEAL ADVERT
  8. 8. Account level Quality Score is the overall historical performance of all the keywords and ads in the account.
  9. 9. It takes time… Set a brand campaign live first Location, Location, Location. Create new campaigns and new keywords
  10. 10. LANDING PAGE QUALITY SCORE QUICK FIXES
  11. 11. A GOOD PPC LANDING PAGE
  12. 12. A BAD MOBILE SITE EXPERIENCE
  13. 13. Prioritise high impression keywords & use weighted impression Quality Score
  14. 14. ADWORDS SCRIPTS FOR TRACKING QUALITY SCORE Script for Account, Campaign & Ad Group level via Free AdWords Scripts.com http://kooz.ai/1aifJRu Script for Keyword Level via PPC Epiphany http://kooz.ai/1aifO7C
  15. 15. ADWORDS SCRIPTS FOR TRACKING QUALITY SCORE
  16. 16. LOADS MORE FREE TIPS AND ADVICE
  17. 17. #BIDDABLEWORLD JAN14 Tara.west@koozai.com 0845 453 1234 @Koozai_Tara
  18. 18. RESOURCES • http://www2.webmasterradio.fm/marketing-nirvana/2014/01/06/ad-rank-changes-and-detailed-quality-scoreinformation-with-fred-vallaeys • http://www.support.google.com/adwords/answer/2454010?hl=en • http://www.3qdigital.com/google/why-i-dont-optimize-for-quality-score/ • http://www.ppchero.com/ultimate-guide-to-adwords-quality-score/#ch102 • http://searchengineland.com/quality-score-explained-by-a-former-googler-166007 • http://www.wordstream.com/download/docs/improving_quality_score.pdf • http://www.searchengineland.com/author/frederick-vallaeys • http://www.searchengineland.com/7-google-quality-score-ppc-myths-73336 • http://www.wordstream.com/blog/ws/2013/03/05/why-your-keyword-quality-score-is-low • http://www.wordstream.com/keyword-quality-score • http://www.searchenginewatch.com/article/2302902/Stop-Obsessing-Over-AdWords-Quality-Score • http://www.searchengineland.com/what-the-heck-is-adwords-quality-score-169320 • http://www.wordstream.com/download/docs/improving_quality_score.pdf
  19. 19. IMAGE SOURCES • http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark • http://en.fotolia.com/id/47371157 • http://www.bigstockphoto.com/image-48803654/stock-photo-business-plan-sketch-on-black-wall-with-key-hole • http://www.bigstockphoto.com/download/bid-7756715/ • http://www.bigstockphoto.com/image-44790412/stock-photo-tokyo-december-29%3A-billboards-in-shinjuku-skabuki-cho-district-december-29%2C-2012-in-tokyo%2C-jp-t • http://www.bigstockphoto.com/image-19459973/stock-photo-stack-of-books-with-a-red-apple-and-a-blackboard-witha%2B-written-on-it • http://www.bigstockphoto.com/image-47659984/stock-photo-male-mountain-climber-raising-hands-with-icepick-ontop-of-snowy-peak • http://www.bigstockphoto.com/image-15076715/stock-photo-open-books-set-isolated-on-white-background-withclipping-path • http://www.flickr.com/photos/k9d/8036497500/ • http://www.bigstockphoto.com/image-44191384/stock-photo-blank-billboard • http://www.bigstockphoto.com/image-292887/stock-photo-measuring-tapemage-43662295/stock-photo-blackboardtime-quality-money • http://www.fox-and-sons.co.uk/
  20. 20. #BIDDABLEWORLD JAN14 Tara.west@koozai.com 0845 453 1234 @Koozai_Tara

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