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GUIDE TO

IE NEW ERA

OF DIGITAL MARKETING
Advertisers‘ 
spending on digital 2,
advertising will / 

over take tv in 2016
and hit $103 billion . 
in 2019
83% Greek Users . .I. _‘ l J,  ’-  » I
use the intemet ,3‘ I '
daily av _.  '_ j.  '

   

23.7% make — ‘
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The New Era of Digital Marketing
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The New Era of Digital Marketing

On my presentation "The new Era of Digital Marketing", I share valuable information about Digital Markeitng Channels and I am introducing the 4th period of Digital Marketing. sharing simple strategy tips.Furthermore, I am suggesting some simple steps about

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The New Era of Digital Marketing

  1. 1. GUIDE TO IE NEW ERA OF DIGITAL MARKETING
  2. 2. Advertisers‘ spending on digital 2, advertising will / over take tv in 2016 and hit $103 billion . in 2019
  3. 3. 83% Greek Users . .I. _‘ l J, ’- » I use the intemet ,3‘ I ' daily av _. '_ j. ' 23.7% make — ‘ purchases ’ i : _ ‘ online . . —r W’ ‘- ~ I — ‘_"‘ — — 69.3% (ages ~ . =~_- 18-44) use , _ the social I _ A media T
  4. 4. Be Driven by y — _ ‘ Brand Strategy . ‘~ ’ 1 -—s - NOT ChaImel— . . Specific Tactics *~‘>‘. T . ’ U ‘ J s. _——« 4, _ 2.}, T “ -
  5. 5. ‘R ‘ ‘ “‘ . _ (‘.274 -I 0: I Brand Strategy I -, .c- . . * _. ’._. ' ————wrv. *~~—‘r_ T Digital PR -:4 " ‘ Social Media ' -2. 9.3. _- _ . — ’’ x-——_ : ‘}——‘ / ff__
  6. 6. I .1 . ..___ 1 ; _ . , _ _ A. , . ... .3.. . , es , 7 . / . / .7 _ ; I _ "§ NOT 4 "41 , - : ‘afil I-‘I'D-E; T__T': I" ~—4 ——--~J —-—- -2-I §4 @ :
  7. 7. . . WHAT Is voun T), /T‘ I - “ I X GOAL
  8. 8. 7' $4., I x 7% . r v fl , I rfi - . _ . I 1 7. » _ _ '—»‘; -, , - 1‘ La 5 _, _._ I . I ‘ . , — 1 A I 4’ A _ L ‘ 7 VUI-HERE ARE YOUR CUSTOMERS
  9. 9. _. v.. . _ ; 7 , Es - _ L, E- - . .- F 7-9.; H_uHr_§. .% 1; 7.; .- -9 ___ E. T L ” DISCOVER PLATFORMS
  10. 10. ‘T ‘- K cmsnnvt‘ "Ian: I]: , p 33 ‘ _ _ ‘ . v ‘"1’-': _ / ' iv L: CREATE KILLER CONTENT ]
  11. 11. MEASURE ANALYZE IMPROVE #Analytics #YourDriver‘ ,
  12. 12. . s-; g~« Be creative N Make Thengrfigel +. ... an}, _ I at--3‘ -_ T_ >‘ .
  13. 13. *5; A 1 1' 'a I . , ‘ J4‘? 1-. -4.. -; -. L ‘I @1a1togka, , _, _J. -- - . . . , _, _,v , _.

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