Loyalty Through Mobile: Best Practices

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If you're thinking about a loyalty program for your business, or if you're trying to evaluate or upgrade your current one, this is great first glance checklist to work with.

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Loyalty Through Mobile: Best Practices

  1. 1. Loyalty Through Mobile: Best Practices
  2. 2. What makes a loyalty app great? Clear Objective: App function is apparent Incentive: Reason for users to download Recognizable: Brand standards are upheld Clean Graphics: Not too busy/overwhelmed User Friendly Experience: Logical flow
  3. 3. Celebrated Loyalty Apps
  4. 4. Best Buy: Why it works • Rewards: 5% back, member only access • • Colour scheme derived from logo Gamification: In store scavenger hunt
  5. 5. Sephora: Why it works • • • • Customized rewards: Samples kits & variety of offers Birthday gifts for members A point for every dollar spent; feels like you get more User reviews: Harnessing the power of the beauty community
  6. 6. Cumberland Farms: Why it works • • • • Fast, Convenient Saves 10 cents/ Gallon Redeemable mobile coupons Mobile payment integration
  7. 7. Famous Footwear: Why it works • • • Stronger incentive for members vs. non members Purchase featured items with a tap POS coupons
  8. 8. Century 21: Why it works • • • Clear purpose, user engagement Augmented reality (AR) Incentivizes store visit with mystery coupon
  9. 9. Starbucks: Why it works • • • • • Turns POS into Point of Engagement Free drink on Birthday Earn ‘Stars” for rewards Store locator Mobile payment integration
  10. 10. Rita’s Italian Ice: Why it works • • • 7 virtual punches = free italian ice Facebook login = additional punch Incentive placed on repeat traffic
  11. 11. facebook.com/konradgroup twitter.com/konradgroup linkedin.com/konradgroup instagram.com/konradgroup
  12. 12. Sources: • http://loyalty360.org/loyalty-today/article/best-buys-revamped-loyalty-program-and-the-value-of-mobile-check-in • http://www.mobilecommercedaily.com/top-10-mobile-loyalty-programs-from-first-three-quarters • http://bigdoor.com/blog/2013/12/11/top-10-retail-loyalty-programs/ • http://www.computerworld.com/s/article/9246069 Starbucks_hits_1B_in_mobile_payment_revenues_in_2013_analysis_says_ • http://www.famousfootwear.com/rewardsinfo • http://www.mobilecommercedaily.com/century-21-prioritizes-mobile-in-significant-loyalty-program-pushhyperlink

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