Doctor@work 1.1

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Doctor@work 1.1

  1. 1. Connecting doctors online
  2. 2. | Summary over 100 000 5% audience monthly verified physicians growth share experience and communicate with pharmaceutical companies online and via mobile app. 5of10 world’s top pharmaceutical companies apr ’12 oct ’12 apr ’13 among paying customers
  3. 3. | Pharmaceuticals Problem&Pain Pharmaceutical market in Russia >$22 bln in 2012 ~$2 bln spent on communications with physicians the main channel for drugs promotion Since Jan 2012 offline pharmaceutical representative visits to physicians prohibited by law.
  4. 4. | Pharmaceuticals Pain Relief www.doctoratwork.com breakthrough alternative to illegal offline visits We provide full range of: legal quick deeply targeted secured communications with physicians. cheap
  5. 5. | Competitive Advantages for physicians Number of users for customers Posts & comments (monthly) Job offers MAU Products Portfolio (№ of customers) 100 000 verified 25 000 Russia’s leader 35 000 E-rep, E-detailing, Surveys 40 62 000 2 000 No 7 000 Ads 4 No 3 000 E-detailing 3 w 36 000 500 60 000 600 No 9 000 E-detailing 3 29 000 1000 No 5 000 Ads, Surveys 2 40 000 150 A few 4 000 N/a N/a
  6. 6. | Key Metrics every 25 secs new login every 2 minutes new comment every 5 minutes new member every 30 minutes every 1 hour new post new job for member
  7. 7. | Business Model Key partners Key activities HCP's GFK, World One, M3 Research National Medical Chamber of Russia Vkontakte Microsoft Biz Spark LeaseWeb Customer relationships Easy mobile access (any platform – iPhone, Android, Windows Phone, etc.) B2B Instant experience sharing Services&mobile apps dev.&maint. Customer support Leading recruitment services for physicians B2B Brand Sales and developers team Large&active verified user base Customer segments HCP's Communication platform dev.&maint. Mobile apps dev. User support Key resources Cost structure Value propositions Legal, quick, deeply targeted access to Physicians Drug promotion cost reduction Mobile app for every medical rep Development and maint. Sales Operating business User acquisition Taxes Revenue streams HCP's Help desk on doctoratwork.com HCP's Russian speaking physicians B2B B2B Personal manager Pharmaceutical companiesResearch agenciesHospitals Channels HCP's Advertising Social networks B2B Direct sales Conferences E-rep mobile apps E-detailing Surveys
  8. 8. | Timeline&Status 120 000 physicians 100 000 80 000 60 000 40 000 20 000 0
  9. 9. | Money Sought & Use of Proceeds Raising: $3 mln Goals for investment aggressive user acquisition e-rep mobile app mobile app for HCP’s 20% 45% 35%
  10. 10. | Featured
  11. 11. | Why Invest In Us Great team Team of the Year in Russia 2011 (HSE) Great market 20% Great sales traction 5/10 growth yearly in Russia Great audience traction 100% growth last year Great experience top pharma companies among customers 100 000 mistakes behind (and more ahead) contact us Business dev. Ilya Kupriyanov +7 (916) 970-90-90 | i.kupriyanov@doktornarabote.ru

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