Online marketing is a vast and comprehensive domain. It’s not a question on IF we do online marketing, but on HOW we do it. Lately, there is a shift on the market towards Performance Marketing, originating from a need to see measurable results from campaigns, from the over-saturation of the online marketing and from C-level attention and engagement in digital operations.
This presentation will allow you to find out more on how you can set up an efficient, measurable campaign and about the skills and competences needed to do performance marketing. You will also learn more on different type of campaigns there are and what are the relevant KPIs you must have in consideration when starting a specific campaign.
This presentation is created by Lucian Despoiu, Managing Partner at Kondiment Group, and was delivered at the “Marketing In Direct” International Conference in Bucharest.