Important of Social Media

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  • THAT’S WHAT YOU WANTED…
  • Important of Social Media

    1. 1. WHAT IS SOCIAL MEDIA ?
    2. 2. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. www.wikipedia.org
    3. 3. More Simply Put: “ Social Media is people having conversations online.”
    4. 4. The conversations are powered by… <ul><li>BLOGS </li></ul><ul><li>ONLINE CHAT </li></ul><ul><li>RSS </li></ul><ul><li>SOCIAL NETWORKS </li></ul><ul><li>SOCIAL BOOKMARKS </li></ul><ul><li>VIDEO SHARING SITES </li></ul><ul><li>PHOTO SHARING SITES </li></ul><ul><li>WIKIS </li></ul>(…just to name a few)
    5. 5. WHY IS IT IMPORTANT?
    6. 6. Reason # 1 India has the FOURTH largest number of Internet users in the world, with 81 MILLION users. India is behind the US (220 million), China (210 million) and Japan (88.1 million). www.economictimes.indiatimes.com
    7. 7. Reason # 2 India has an estimated 46 MILLION active Internet users come from urban area. www.livemint.com
    8. 8. Reason # 3 An average Indian Internet user spends 28 MINUTES per visit, and has 25 VISITS A MONTH . Which is “nearly” 12 hours a month? www.comscore.com
    9. 9. Reason # 4 SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN PORN SITES TIME, OCTOBER 13, 2007
    10. 10. WIKIPEDIA Almost 4,000,000 articles
    11. 11. 100,000,000 videos (65,000 new videos/day)
    12. 12. 200,000,000 blogs
    13. 13. 1.5 million Residents
    14. 14. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
    15. 15. 45% have started their own blog
    16. 16. 39% subscribe to an RSS feed
    17. 17. 57% have joined a social network
    18. 18. 55% have uploaded photos
    19. 19. 83% have watched video clips
    20. 20. “ THEREFORE IN2011, IF YOU’RE NOT ON A SOCIAL NETWORKING YOU’RE NOT ON THE INTERNET ’’ IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
    21. 21. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
    22. 22. The old communication model is a monologue.
    23. 23. Only 18% of TV ad campaigns generate positive ROI
    24. 24. 90% of people who can skip TV ads, do.
    25. 25. The average person is exposed to 3000 advertising messages a day
    26. 26. BUT 78% OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
    27. 27. AND ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.
    28. 28. 14% VS. 78% HMM….
    29. 29. The Social Media Communication is a dialogue.
    30. 30. Which means it’s…. TRANSPARENT AUTHENTIC VIBRANT CONSUMER-DRIVEN
    31. 31. And it’s NOT… CONTROLLED ORGANIZED PRODUCT-DRIVEN
    32. 32. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”
    33. 33. THEY ARE TALKING ABOUT YOUR BRAND. RIGHT NOW . THAT’S WHAT YOU WANTED…
    34. 34. 34% post opinions about your products & brands on their blog
    35. 35. 36% think more positively about companies that have blogs
    36. 36. 32% trust bloggers’ opinions on products & services
    37. 37. SOCIAL MEDIA “ IS ONLY GOING TO BECOME MORE PERVASIVE AND WILL PLAY A CRITICAL FACTOR IN THE SUCCESS OR FAILURE OF ANY BUSINESS.” BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007
    38. 38. SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008 % Ever done Wave 1 Sep 06 Wave 2 Sep 07 Wave 3 Sep 08 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Start my own blog/weblog Leave a comment on a news site Read blogs/weblogs subscribe to an RSS feed Create a profile on a social network Download a podcast (pre-recorded radio / audio show) Watch video clips online Welcome to the future
    39. 39. WHY THIS TREND IS HERE TO STAY ?
    40. 40. cost of storage has gone down... Reason # 1
    41. 41. BROAD BAND has gone from NICE to have to a MUST have commodity Reason # 2
    42. 42. MORE PARTICIPATION Reason # 3 content tool of production
    43. 43. India is the world's 'youngest' nation Reason # 4 the average age is just 24.9 years
    44. 44. THE TRAIN IS LEAVING THE STATION. WITH OR WITHOUT YOU.
    45. 45. HOW DO I GET ON THE TRAIN ?

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