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Progression, Development, Advancement
Company Background <ul><li>Primary Goal </li></ul><ul><ul><li>The Progression And Development Of Nanotechnology In The Mod...
Product - Description <ul><li>The development of nanotechnology to identify, augment and enhance the human soldier </li></...
Product – Unique Selling Points <ul><li>Decentralize Information </li></ul><ul><ul><li>Information is stored in body as we...
SWOT - Strength <ul><li>Less Missing Inventory And Personnel </li></ul><ul><li>Prevent AWOL </li></ul><ul><li>Confirm KIA ...
SWOT - Weakness <ul><li>Reluctance of Soldiers – loss of privacy </li></ul><ul><li>Price – high initial investment </li></...
SWOT - Opportunities <ul><li>Save Administration Cost </li></ul><ul><li>Limits Friendly Fires By Use Of Unique I.D. Weapon...
SWOT - Threat <ul><li>Loss Of Individual Privacy </li></ul><ul><li>Rival Companies, Similar Products </li></ul><ul><li>Dat...
Marketing Strategy – Target Market <ul><li>Government Agencies – military, secret services, civilian protection (police) <...
Marketing Strategy – Place <ul><li>Market The System On An Individual Basis </li></ul><ul><ul><li>US Governments </li></ul...
Marketing Strategy – Price <ul><li>INFORMATION CLASSIFIED </li></ul>
Marketing Strategy – Promotion <ul><li>Demonstration To Top Generals And Politicians In Governments  </li></ul>
Marketing Strategy - Competitors <ul><li>Mechanical Augmentation Firms </li></ul><ul><ul><li>Less maintenance </li></ul></...
Ethical Issues <ul><li>Lost of privacy for individual soldiers </li></ul><ul><li>Emotion control can be considered mind co...
Value Chain Analysis – Primary Activity <ul><li>Inbound Logistics </li></ul><ul><ul><li>Soldier’s biological material </li...
Value Chain Analysis – Primary Activity <ul><li>Marketing And Sales </li></ul><ul><ul><li>Market Directly To Militaries An...
Value Chain Analysis – Secondary Activity <ul><li>Procurement </li></ul><ul><ul><li>Laboratory Equipment </li></ul></ul><u...
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Group proposal

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Marketing Strategy for nanotechnology business proposal

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Group proposal

  1. 1. Progression, Development, Advancement
  2. 2. Company Background <ul><li>Primary Goal </li></ul><ul><ul><li>The Progression And Development Of Nanotechnology In The Modern World </li></ul></ul><ul><li>Position </li></ul><ul><ul><li>Chief Executive Officer – Shamsul Azwan Bin Jamaluddin </li></ul></ul><ul><ul><li>Chief Financial Officer – Dil Afroz Karim </li></ul></ul><ul><ul><li>Chief Technology Officer – Komalah Nair </li></ul></ul><ul><ul><li>Chief Medical Officer – Anjali Dissanayak </li></ul></ul><ul><ul><li>Research And Development </li></ul></ul><ul><ul><ul><li>Bilootty Asok </li></ul></ul></ul><ul><ul><ul><li>Reshma Johney </li></ul></ul></ul><ul><ul><li>Government Liaison – Rahul Pallath </li></ul></ul>
  3. 3. Product - Description <ul><li>The development of nanotechnology to identify, augment and enhance the human soldier </li></ul><ul><li>Using nanobots injected into the bloodstream to perform various function including: </li></ul><ul><ul><ul><li>Identification </li></ul></ul></ul><ul><ul><ul><li>Tracking </li></ul></ul></ul><ul><ul><ul><li>Biometrics </li></ul></ul></ul><ul><ul><ul><li>First Aid </li></ul></ul></ul><ul><ul><ul><li>Induce Emotions </li></ul></ul></ul>
  4. 4. Product – Unique Selling Points <ul><li>Decentralize Information </li></ul><ul><ul><li>Information is stored in body as well as central server </li></ul></ul><ul><li>Reduce Casualties </li></ul><ul><ul><li>Combination of first aid, pain management, emotion control, etc will cause a decrease in casualties. </li></ul></ul><ul><li>Real Time Battle Planning </li></ul><ul><ul><li>Central Command Able To See Positions Of Regiments in Real Time; Able To Issue Orders With Real Time Data </li></ul></ul>
  5. 5. SWOT - Strength <ul><li>Less Missing Inventory And Personnel </li></ul><ul><li>Prevent AWOL </li></ul><ul><li>Confirm KIA And MIA </li></ul><ul><li>Information Decentralization </li></ul><ul><li>Easy Deployment – through regular shots </li></ul><ul><li>Civilian Usage Possible </li></ul>
  6. 6. SWOT - Weakness <ul><li>Reluctance of Soldiers – loss of privacy </li></ul><ul><li>Price – high initial investment </li></ul><ul><li>Chance of reverse engineering by enemy or foreign entities </li></ul><ul><li>Probable Data Corruption </li></ul><ul><li>May Prove Fatal In Case of Rejection </li></ul>
  7. 7. SWOT - Opportunities <ul><li>Save Administration Cost </li></ul><ul><li>Limits Friendly Fires By Use Of Unique I.D. Weapons – weapons use by authorize personnel only, example of human-machine interaction. </li></ul><ul><li>Easier Tracking And Managing </li></ul><ul><li>High Potential Of Civilian Commercialization – e.g global passport, human-machine interaction </li></ul>
  8. 8. SWOT - Threat <ul><li>Loss Of Individual Privacy </li></ul><ul><li>Rival Companies, Similar Products </li></ul><ul><li>Data May Have Chance Of Compromise By Reverse Engineering </li></ul><ul><li>Chance Of “Cross Contamination” – nanobots may cross into another body </li></ul>
  9. 9. Marketing Strategy – Target Market <ul><li>Government Agencies – military, secret services, civilian protection (police) </li></ul><ul><li>Face-to-face Interaction With Client </li></ul>
  10. 10. Marketing Strategy – Place <ul><li>Market The System On An Individual Basis </li></ul><ul><ul><li>US Governments </li></ul></ul><ul><ul><li>N.A.T.O. </li></ul></ul>
  11. 11. Marketing Strategy – Price <ul><li>INFORMATION CLASSIFIED </li></ul>
  12. 12. Marketing Strategy – Promotion <ul><li>Demonstration To Top Generals And Politicians In Governments </li></ul>
  13. 13. Marketing Strategy - Competitors <ul><li>Mechanical Augmentation Firms </li></ul><ul><ul><li>Less maintenance </li></ul></ul><ul><ul><li>No known side effects </li></ul></ul><ul><li>ID Chip Makers </li></ul><ul><ul><li>Less invasive </li></ul></ul><ul><ul><li>Less chance of removal </li></ul></ul><ul><li>Pharmaceutical Companies </li></ul><ul><ul><li>Uses body’s hormone </li></ul></ul><ul><ul><li>Less side effects </li></ul></ul><ul><li>Other Defense Contractors </li></ul>
  14. 14. Ethical Issues <ul><li>Lost of privacy for individual soldiers </li></ul><ul><li>Emotion control can be considered mind control? Would soldiers object? </li></ul><ul><li>Government Abuse? They may decided to use on wider, civilian population by force or without notice. </li></ul><ul><li>There may be unintended consequences in terms of human biology </li></ul><ul><li>Could be used as bioweapon, nanobots could be spread in wide area and modified to harm instead of heal </li></ul>
  15. 15. Value Chain Analysis – Primary Activity <ul><li>Inbound Logistics </li></ul><ul><ul><li>Soldier’s biological material </li></ul></ul><ul><ul><li>Laboratory Equipment </li></ul></ul><ul><ul><li>Nanobots </li></ul></ul><ul><ul><li>Optional: </li></ul></ul><ul><ul><ul><li>Various drugs </li></ul></ul></ul><ul><li>Operations </li></ul><ul><ul><li>Classified (patented) method </li></ul></ul><ul><ul><li>In-house Scientist Develop The Finished Products </li></ul></ul><ul><li>Outbound Logistics </li></ul><ul><ul><li>Transport For Nanobots </li></ul></ul><ul><ul><li>Doctors </li></ul></ul><ul><ul><li>Syringes </li></ul></ul>
  16. 16. Value Chain Analysis – Primary Activity <ul><li>Marketing And Sales </li></ul><ul><ul><li>Market Directly To Militaries And Governments </li></ul></ul><ul><li>Services </li></ul><ul><ul><li>Yearly Shots To Replenish </li></ul></ul><ul><ul><li>Software For Read/Write Data </li></ul></ul><ul><ul><li>Software Upgrades </li></ul></ul><ul><ul><li>Checkups For Soldier </li></ul></ul>
  17. 17. Value Chain Analysis – Secondary Activity <ul><li>Procurement </li></ul><ul><ul><li>Laboratory Equipment </li></ul></ul><ul><ul><li>Surgical Equipment </li></ul></ul><ul><li>Human Resource Management </li></ul><ul><ul><li>Scientist </li></ul></ul><ul><ul><li>Programmers </li></ul></ul><ul><ul><li>Testers (“Volunteers”) </li></ul></ul><ul><ul><li>Office Staff </li></ul></ul><ul><li>Technology Development </li></ul><ul><ul><li>Patents </li></ul></ul><ul><ul><li>Non-Disclosure Agreements </li></ul></ul><ul><ul><li>Further R&D </li></ul></ul>

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