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AWA - Coockpad Tech Kitchen 20170913

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音楽認識機能のインタラクションはどう生まれたのか by AWA

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AWA - Coockpad Tech Kitchen 20170913

  1. 1. UX
  2. 2. Koki Togashi 2012: ( ) 2013: 2014: ( AWA) →UI → → Product Manager & Interactive Animator AWA Co. Ltd.
  3. 3. Subscription Music Streaming Service
  4. 4. 2015/5 2015/7 2015/9 2015/11 2016/1 2016/3 2016/5 2016/7 2016/9 2016/11 2017/1 2017/3 2017/5 2017/7 1,350 DL Started 2015/5/27 DOWNLOADS
  5. 5. CONTENTS 40,000,000 over 8,000,000 over Tracks Playlists
  6. 6. 51%49% 18-24 27% 25-34 30% 35-44 24% 45-54 13% 55-64 3% 60+ 1% USERS
  7. 7. 22.5 45 67.5 90 Sept. Oct. Nov. Dec. Jan. Feb. Mar. Usage Time
  8. 8. Daily 57% 82% Login Rate 99% Weekly Monthly
  9. 9. AWARDS ✓ Google Play Best of 2015 ✓ App Store Best of 2015 ✓ GOOD DESIGN AWARD ✓ Google Play Best of 2016 ✓ App Annie 2016 Top Publisher Awards 2016 10 10
  10. 10. Building AWA
  11. 11. 2014.8 2014.10 2014.12 1 2 3 1 2 2 1 1
  12. 12. Mock-up
  13. 13. Mock-up
  14. 14. UX Approach
  15. 15. DOMAIN
  16. 16. DOMAIN ✓ ✓
  17. 17. GAPLESS
  18. 18. GAPLESS →
  19. 19. 1: Sticky Header 開発初期 リリース時
  20. 20. 2: Z
  21. 21. Recently Released
  22. 22. Music Identification
  23. 23. 1
  24. 24. “ ”
  25. 25. AWA DISCOVERY …
  26. 26. 2015.5 2015.12 2016.5 2016.8 2017.4 200 500 1,000 3,000 4,000 -
  27. 27. 2015.5 2015.12 2016.5 2016.8 2017.4 200 500 1,000 3,000 4,000 -
  28. 28. 2015.5 2015.12 2016.5 2016.8 2017.4 200 500 1,000 3,000 4,000 -
  29. 29. ( ) CG
  30. 30. ( ) CG ×
  31. 31. AWA UX
  32. 32. Thank you very much for your time today.

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