Your MicroStrategy - only BETTER (Retail Case Study)

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This session will explore a real case study of analytical acceleration for a major US Retailer.
Your business users are ALWAYS asking for faster reports. Big Data has moved from concept to reality. A dozen new tools claim to do what MicroStrategy excels at. These are the challenges that were overcome by adding the Kognitio Analytical Platform to a mature environment, with a short time to value, measurable ROI and zero disruption to end users.

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Your MicroStrategy - only BETTER (Retail Case Study)

  1. 1. Your MicroStrategy – only BETTER.   (A Retail Case Study)  Nigel Sanctuary VP, Business Analytics 1 @NigelSanctuary @Kognitio
  2. 2. The need for speed should be  obvious, but a lot of Big Data  projects produce stale insights  because managers have  forgotten the importance of  “time to insight.”  2 #BigData @BW @Kognitio
  3. 3. • Kognitio is an in‐memory analytical platform that  can underlie any BI Tool to enable it to do complex  ad‐hoc analytics on comprehensive data sets with  real‐time performance on Big Data.   • Nigel Sanctuary is VP Business Analytics at Kognitio.   He has a history working in fashion retail, credit cards  and management consulting. 3 #BIAccel @Kognitio
  4. 4. Contents • • • • • Case Study Background Case Study: Inter‐MicroStrategy Solutions  Plan for the Future Building a BI Center of Excellence Data Scientists and MicroStrategy 4 @Kognitio
  5. 5. A Case Study Their  Industry Challenges for  the industry Development of  Technology BI innovations are the sources of  competitive advantage, so no names 5 @Kognitio
  6. 6. The Industry Margins, Competition,  Wonderful Rapidly changing  consumer trends World of Retail 6 #Retail @Kognitio
  7. 7. The Business of BI in Retail » Ergonomics » Merchandising » Specialist Customer Services 7 #Retail @Kognitio
  8. 8. New Analytical Challenges in Retail • • • • Rapidly changing trends Huge product lines & categories Shifting price points & promotional mixes Internet retailers are better at this (?) 8 #Retail @Kognitio
  9. 9. Technology Challenges in Retail »Growing User Community »Transaction Volume & Variety »Data Richness »New Distribution 9 #Retail @Kognitio
  10. 10. Forcing the Change • • • • • • • New data,  Large data,  Derived data,  Processed data,  Extra sources,  Temporary sources,  Velocity of data • Warehouse structures,  • Reports structures, • Performance structures 10 • Drill anywhere,  • Train of thought,  • Monitoring in crises @Kognitio
  11. 11. Case Study Intelligent Cubes Mobile Cloud Visualization Broader access, bigger user community, flexible scale,  low disruption 11 #MSTRWorld @Kognitio
  12. 12. In Good Company 45% 40% 39% Among US Retailers & CPG companies,  MicroStrategy is the most popular  BI & Reporting Tool Source: IMTS; N=179 35% 29% 30% 25% 22% 18% 20% 15% 10% 5% 0% MicroStrategy IBM Cognos SAP Business Objects Others More info: www.kognitio.com/survey 12 @Kognitio
  13. 13. Business Operations Data Warehouse Marketing &  Merchandising Operational  Monitoring Specialist Report  Server Switch BI MSTR  Users Consumer  Servicing Forecasting Switch Data Scientists Hadoop  Cloud DBA/ETL  Application Analysis  Application 13 #MSTRWorld @Kognitio
  14. 14. Forcing the Change 14 @Kognitio
  15. 15. Forcing the Change: Future‐proofing • The upside: Big Teradata environments • Big Netezza environments • MicroStrategy Web • MicroStrategy I Cubes • Drill Anywhere functions • Distributed Data Marts 15 @Kognitio
  16. 16. The Roadblocks Data Warehouse Specialist Report  Server Switch BI MSTR  users Switch Data Scientists Hadoop  Cloud DBA/ETL  Application Analysis  Application 16 #MSTRWorld @Kognitio
  17. 17. Operating Vision Data Warehouse Marketing &  Merchandising Operational  Monitoring Specialist Report  Server Switch BI MSTR  users Consumer  Servicing Mobile BI Forecasting Switch Cloud Data Scientists Hadoop  Cloud DBA/ETL  Application Analysis  Application 17 #MSTRWorld @Kognitio
  18. 18. Some Architectural Considerations • Role of the Data Warehouses • Proliferation of data uses Data use  multiplication • Enterprise MicroStrategy: i‐Cubes and Server • Other tools: ETL, Data science 18 #EDW @Kognitio
  19. 19. Data Warehouse The Solution Architecture Specialist Report  Server Switch BI MSTR Users Switch Cloud Data Scientists Hadoop  Cloud DBA/ETL  Application Analysis  Application 19 #MSTRWorld @Kognitio
  20. 20. Business Challenge Data Warehouse Marketing &  Merchandising Operational  Monitoring Specialist Report  Server Switch Consumer  Servicing BI MSTR  Users Mobile BI Forecasting Switch Cloud Data Scientists Hadoop  Cloud DBA/ETL  Application Analysis  Application 20 #MSTRWorld @Kognitio
  21. 21. Solution Challenges » Interruptions to speed » Complexity of new service » Development challenges 21 @Kognitio
  22. 22. So, What of the Future? 22 @Kognitio
  23. 23. Actual Future‐Proofing • Specializing analytics • MicroStrategy still at the user level • Integrating analytics with MicroStrategy  Reporting 23 @Kognitio
  24. 24. Analytics Traditional  Data  Storage Warehouse Process data  Persist data 24 #Analytics @Kognitio
  25. 25. Analytics Analytics Analytics Storage DW DBs &  Data  Marts Hadoop 25 #Analytics @Kognitio
  26. 26. The Roadmap Solve ‘Big Data’  issue Separate Analytics  for Current  Reporting High‐Performance  Consumer Service Detailed  Analytical  Environment Limit cube  proliferation Enable full “Drill Anywhere”  26 User level  model access (“what if”  modelling  stored for  instant re‐use) Dynamic  Decision  Support @Kognitio
  27. 27. Productivity Improvements Data Scientists • Train‐of‐Thought • Throughput of  modelling stages • Faster Processing  of data prep. • Embedded  calculation in  MicroStrategy • Connection to  business  community Business  Intelligence  Analysts • Analytics away  from the  workstation • Fewer aggregates • Greater  dimensional and  metric granularity • Return to drill  anywhere • Access to the  analysts 27 Report Enthusiasts • Drill Anywhere for  the first time • Mobile, mobile,  mobile • No more paper • Better  visualisation • Access to analytics  not just reports @Kognitio
  28. 28. Center for Business Intelligence Campaign Management Workforce Management Web Management Manage Category Management Visualize Loyalty points bonuses See Model Status Near‐line Storage (optional) Promotions EPOS Connections Score E‐mail/Social media Loyalty Management EPOS  Connections Operational Data Application Reporting Analytical  Storage Hadoop  Clusters Enterprise Data Warehouse Promotion  Management Operational Data Operational Data Stores #BIAccel
  29. 29. Business Challenge Data Warehouse Marketing &  Merchandising Operational  Monitoring Specialist Report  Server Switch BI MSTR  Users Consumer  Servicing Mobile BI Forecasting Switch Cloud Data Scientists Hadoop  Cloud DBA/ETL  Application Analysis  Application 29 #MSTRWorld @Kognitio
  30. 30. The Analytical Enterprise Data  Scientist Business  Analyst 30 Systems  Admin #DataSci @Kognitio
  31. 31. Key: “Graduation” Projects will need  to graduate  from the  Data Science Lab  & become part of  Business as Usual 31 #DataSci @Kognitio
  32. 32. Analytical Platform See us at booth #501! Follow @Kognitio ∙   Look for #AnalyticsNews

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