Digital Marketing Analytics:Put your data to work@Kognitio @BizVizWizJoin the discussion: #DigiMktSlides on SlideShare:htt...
Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #Dig...
Nigel Sanctuarynigel.sactuary@kognitio.com@KognitioSteve Sukmansteve@avs.com@BizVizWizAn introduction to in‐memory analyti...
@Kognitio @BizVizWiz #DigiMkt 4Digital Marketing AnalyticsAddressing the challenges of digital marketing and its contextAd...
@Kognitio @BizVizWiz #DigiMkt 5Managing the customers digital presenceCampaign dataWebsite traffic data Call center data R...
@Kognitio @BizVizWiz #DigiMkt 6
@Kognitio @BizVizWiz #DigiMkt 7AnalysisServerCase Study: (Not Nike, but just as big)MPPAnalyticalData PlatformMPPAnalytica...
@Kognitio @BizVizWiz #DigiMkt 8
@Kognitio @BizVizWiz #DigiMkt 9Expanding the scope
@Kognitio @BizVizWiz #DigiMkt 10Expanding the breadthOperationalActionsSalesTransactionsWeb ActivityCompetitoradvertisingS...
@Kognitio @BizVizWiz #DigiMkt 11The reality of the digital footprint…ComplaintsCRMShippingIVRWeb ServerCRMACDA Single Cust...
@Kognitio @BizVizWiz #DigiMkt 12A shift in scope for Digital Marketing AnalyticsNeed a Solution: Marketing/Brand/Merchandi...
@Kognitio @BizVizWiz #DigiMkt 13This means….
@Kognitio @BizVizWiz #DigiMkt 14Digital Marketing needs Granularity
@Kognitio @BizVizWiz #DigiMkt 15Basic vs. sophisticated insight and opportunity
@Kognitio @BizVizWiz #DigiMkt 16…data volume challengesWebsite ActivityCampaign DataContact Centre ActivityPoint of Sale A...
@Kognitio @BizVizWiz #DigiMkt 17…Integration ChallengesOperationalActionsSalesTransactionsWeb ActivitySeasonMarket Conditi...
@Kognitio @BizVizWiz #DigiMkt 18
@Kognitio @BizVizWiz #DigiMkt 19Managing the customers digital presenceCampaign dataWebsite traffic data Call center data ...
@Kognitio @BizVizWiz #DigiMkt 20The enabler is In Memory MPPDataQueriesCPUsCPUsCPUsCPUsEvery core working on every queryDa...
@Kognitio @BizVizWiz #DigiMkt 21A solution for managing the customers digitalpresence in your businessCampaign dataWebsite...
Visualization doesn’t always produce insight.22
Dashboards can be dangerous
AVS positioning: Any data, any solution, any platformBIWAREHOUSESOCIAL WEB METRICSERP CRMCAMPAIGNDOW/STOCKSUPPLY CHAIN FIN...
Start here
Finish here
Produce answers—not questions
Break the rules and think outside the chart
AVS 1999What appears on the surface
AVS 1999Can easilyhideinsightthat liesbeneath
DATAKOGNITIOANSWERSAVS
If this is what your business looks like, this is how you should visualize it.AVS 2004
Think outsidethe chartAnswers by AVS live here:
@Kognitio @BizVizWiz #DigiMkt 34What did we see?• Capability is not available from a simple package• Visualizing “Big Data...
@Kognitio @BizVizWiz #DigiMkt 35Put your data to work• Start with the data you already own• Getting started is easy & more...
Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #Dig...
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Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

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This web briefing explores how marketing organizations can cope with the onslaught of data from the web, social media, point-of-sale and back-end systems by using an innovative Big Data technology that can optimize impact assessment, attribution, prediction and forecasting in a multi-channel environment.

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Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

  1. 1. Digital Marketing Analytics:Put your data to work@Kognitio @BizVizWizJoin the discussion: #DigiMktSlides on SlideShare:http://www.slideshare.net/Kognitio/kognitio-avs-digital-marketing-analytics-webinar
  2. 2. Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #DigiMktWelcome! Thank you for joining today’s session!The web seminar will start momentarily. Feel free to use the Q & A feature(We will email you a link to the slides)Slides on SlideShare: http://www.slideshare.net/Kognitio
  3. 3. Nigel Sanctuarynigel.sactuary@kognitio.com@KognitioSteve Sukmansteve@avs.com@BizVizWizAn introduction to in‐memory analytics and data visualization technology for the marketing industry Slides on SlideShare: http://www.slideshare.net/Kognitio
  4. 4. @Kognitio @BizVizWiz #DigiMkt 4Digital Marketing AnalyticsAddressing the challenges of digital marketing and its contextAddressing the challenges presented by packaged solutionsAddressing the Challenges presented by collecting and using digital marketing dataVisualising the insight and impact of digital marketing
  5. 5. @Kognitio @BizVizWiz #DigiMkt 5Managing the customers digital presenceCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization
  6. 6. @Kognitio @BizVizWiz #DigiMkt 6
  7. 7. @Kognitio @BizVizWiz #DigiMkt 7AnalysisServerCase Study: (Not Nike, but just as big)MPPAnalyticalData PlatformMPPAnalyticalData PlatformCollectionServer
  8. 8. @Kognitio @BizVizWiz #DigiMkt 8
  9. 9. @Kognitio @BizVizWiz #DigiMkt 9Expanding the scope
  10. 10. @Kognitio @BizVizWiz #DigiMkt 10Expanding the breadthOperationalActionsSalesTransactionsWeb ActivityCompetitoradvertisingSeasonMarket ConditionsFuel PricesUnemploymentratesOther economicfactorsConsumerConfidenceAttributionOptimisationAllocation1 2 3BusinessOutcomesConsumerResponseSearchOnline ChatterStore VisitsPurchasingUnit SalesRevenueMarginsService StandardsCustomer Lifetime ValueMarketingActionsNative contentSocial MediaPaid searchOnline displayMobile AppsEarnedMediaPricingPromotionsCustomerserviceBroadcast
  11. 11. @Kognitio @BizVizWiz #DigiMkt 11The reality of the digital footprint…ComplaintsCRMShippingIVRWeb ServerCRMACDA Single CustomerLeaves a big footprintCampaignServer
  12. 12. @Kognitio @BizVizWiz #DigiMkt 12A shift in scope for Digital Marketing AnalyticsNeed a Solution: Marketing/Brand/Merchandising ExecutiveNeed a Platform: Data Analysts/Marketing AnalystSOCIALMEDIALikesSentimentADVERTISINGOn-linePrintOutdoor…WEBTRAFFICPage ClicksAudienceoverviewSegmentationreportsCONVERSIONSOffersLoyaltySubscriptionIN-STOREDisplayCross-sellUp-sellSALESeCommercePoS…• LOB Solutions analytical teams• Marketing Analyst Boutiques• Advertising/Media Buying AgencyWEBJourneyIntegratedjourneysDigital Marketing AnalyticsTypical user community
  13. 13. @Kognitio @BizVizWiz #DigiMkt 13This means….
  14. 14. @Kognitio @BizVizWiz #DigiMkt 14Digital Marketing needs Granularity
  15. 15. @Kognitio @BizVizWiz #DigiMkt 15Basic vs. sophisticated insight and opportunity
  16. 16. @Kognitio @BizVizWiz #DigiMkt 16…data volume challengesWebsite ActivityCampaign DataContact Centre ActivityPoint of Sale ActivityDataVolumeTime
  17. 17. @Kognitio @BizVizWiz #DigiMkt 17…Integration ChallengesOperationalActionsSalesTransactionsWeb ActivitySeasonMarket ConditionsFuel PricesUnemploymentratesOther economicfactorsConsumerConfidenceMarketingActionsPrint AdsDirect MailRadioNative contentSocial MediaPaid searchOnline displayMobile AppsEarnedMediaPricingPromotionsCustomerserviceTelevisionAds
  18. 18. @Kognitio @BizVizWiz #DigiMkt 18
  19. 19. @Kognitio @BizVizWiz #DigiMkt 19Managing the customers digital presenceCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization
  20. 20. @Kognitio @BizVizWiz #DigiMkt 20The enabler is In Memory MPPDataQueriesCPUsCPUsCPUsCPUsEvery core working on every queryData equally distributed across the serversIn memory Massively Parallel ProcessingServer 1Server 2Server 3Server 4Designed specifically for complex analytics
  21. 21. @Kognitio @BizVizWiz #DigiMkt 21A solution for managing the customers digitalpresence in your businessCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization
  22. 22. Visualization doesn’t always produce insight.22
  23. 23. Dashboards can be dangerous
  24. 24. AVS positioning: Any data, any solution, any platformBIWAREHOUSESOCIAL WEB METRICSERP CRMCAMPAIGNDOW/STOCKSUPPLY CHAIN FINANCEPOSINVENTORYPACKAGED SOLUTIONSANALYTIC APPSMOBILE APPSTOUCH APPSAVS CONFIDENTIAL
  25. 25. Start here
  26. 26. Finish here
  27. 27. Produce answers—not questions
  28. 28. Break the rules and think outside the chart
  29. 29. AVS 1999What appears on the surface
  30. 30. AVS 1999Can easilyhideinsightthat liesbeneath
  31. 31. DATAKOGNITIOANSWERSAVS
  32. 32. If this is what your business looks like, this is how you should visualize it.AVS 2004
  33. 33. Think outsidethe chartAnswers by AVS live here:
  34. 34. @Kognitio @BizVizWiz #DigiMkt 34What did we see?• Capability is not available from a simple package• Visualizing “Big Data” goes beyond the chart • The Cloud minimizes time to value• Predict: Look forward, not just back
  35. 35. @Kognitio @BizVizWiz #DigiMkt 35Put your data to work• Start with the data you already own• Getting started is easy & more affordable than you think:Dive into the data you haveDiscovery WorkshopProof of Concept: pilot projectTurn‐key approach: 60 days to success
  36. 36. Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #DigiMktThank you!Electronic Q & A Session: Please use the chat feature on the right side of your screen(We will email you a link to the slides)

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