Big data meet up kognitio 2 10-14 f

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Big data meet up kognitio 2 10-14 f

  1. 1. Big Data Analytical Platform Translating Data to Insight Marc Epner Regional Director Midwest February 2014
  2. 2. Data Has A Shelf Life V A L U E Now Later TIME
  3. 3. Data Becomes Insight Operations Marketing Retail Finance Operations Marketing Manufacturing I.T. Marketing Financial Services Finance Operations Finance Operations I.T. Marketing Healthcare I.T. Finance I.T.
  4. 4. Innovative client solutions TiVo Research & Analytics 40 TBs of data used to perform complex media analytics, cross‐correlating data  from over 22 sources with set‐top box data to allow advertisers, networks and agencies  to analyze the  ROI of creative campaigns while they are still in flight, enabling self‐service reporting for business users The VivaKi Nerve Center provides social media and other analytics for  campaign monitoring and near  real‐time advertising effectiveness.  This enables agencies in the Publicis Global Network to provide  deep‐dive analytics into TBs of data in seconds AIMIA provides self‐service customer loyalty analysis on over 24 billion transactions that are live in‐ memory full volumes of POS data.  Retailers, Customer Packaged Goods companies and other service  providers, provide merchandise managers with  “train‐of‐thought” analysis to better target customers. CWT earned a competitive advantage by providing real‐time alerts and valuation of travel policy  breaches, as well as providing security messaging to end users.  It improved corporate sales by adding  travel cost evaluation and reporting as function of CWT’s main travel booking offer to clients.   Major Auto Manufacturer Major Retailer A large manufacturer leverages Kognitio for complex correlations of volumes of data on permutations  considered by prospective customers.  By using Customer Journey Analytics, the company enables  their Design Management Team to make smarter decision on stock, learning about customer  preferences in real‐time. A major retailer uses the Kognitio solution to accelerate their Teradata Enterprise Data Warehouse.   Forecasting demand /store replenishment is the 1st of multiple initiatives.  Before Kognitio, queries  were taking in excess of 5 hours, with many reports timing out.  After Kognitio, 100% of queries  execute in minutes.
  5. 5. Analytical Platform Reference Architecture
  6. 6. Does In-Memory = In Memory? Is It Built For Performance Is It OR Improved Performance Row-Based (Train of Thought) Columnar (Pre-Defined Queries) Loading Performance – Fast Loading Performance – Slow MPP Shared Nothing; Use Everything Various Execute 3rd Party Scripts Embedded In SQL - Leveraging MPP External Scripts Not MPP Commodity Servers Proprietary Servers Minimal Data Management Complex Indexing/Partitioning
  7. 7. What our customers say “Kognitio demonstrates absolutely jaw-dropping performance and is backed up by real IT professionals with a passion for what they do and how they do it. They blew the socks off the competition in the POC, delivered the appliance ahead of schedule and have been an absolute joy to work from start to finish. When Kognitio hands back the answer before we've thought of the question, we'll be satisfied. Until then we remain ecstatic.” - Fiachra Woodman, IT Director, AIMIA.
  8. 8. connect www.kognitio.com NA: +1 855 KOGNITIO EMEA: +44 1344 300 770 linkedin.com/companies/kognitio twitter.com/kognitio tinyurl.com/kognitio youtube.com/kognitio Today’s slides available at: www.slideshare.net/kognitio THANK YOU! Follow @kognitio and look for #AnalyticsNews Marc Epner (312) 317-6769 marc.epner@kognitio.com

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