2. Lots of people have heard about article marketing but
do not really understand what it is. There are different
ways article marketing can be used to help you.
3. Writing an informative article about something that is
related to your website content, service, or product,
then mass submitting it to article submission or free
content websites.
4. Because of the links in your author bio section or footer
of the article, every article directory you submit to is
linking back to you. While this creates a lot of one-way
inbound links, you have to remember that those
websites are not likely to be related to your product,
service or website content.
5. In addition to that, those article directories also link to
thousands of websites. Even on the page where your
article appears in their site, it's likely that many other
links accompany your links on the same page, further
diminishing the value of those links.
6. It is worth the effort. Those inbound links will definitely
not hurt you and will help some, but the goal of
submitting your article to all of those article directories
is so that other Webmasters and Bloggers can find your
articles.
7. Whenever a webmaster or Blogger uses your article in a
website or Blog that is related to your content, product
or service, then you are accomplishing a lot. Those are
valuable one-way inbound links and will carry weight
with search engines like Google.
9. This is another way you can use article marketing to
enhance your search engine rankings and link popularity
as well as get traffic directly from those who read your
article.
10. For this, you really need to polish your writing style. You
need to write an informative article that is
grammatically correct first of all. It needs to be 500 - 700
words.
11. You need to provide references for your facts and
acknowledged quotes to support your theories or
opinions. It will also help you illustrate that the
information is correct. These types of articles require
more research because they need to be accurate.
12. Once you have your article written, offer it as an
exclusive article to just one high-traffic website where
their topic is related to your content, products, or
services. This article will be seen by many if it is
accepted and you will see a direct result in the amount
of traffic you get from just one article submitted to just
one website.
13. I will offer one last way to use article marketing
effectively. Writing the article as you would an exclusive
article as mentioned above for another website and
putting it into your own website.
14. Once you have the article written and posted into your
website, take the link directly to the article page and
start posting in forums and commenting on blogs that
are related to the topic of your article. Use the link to
that article page in your sig. line or as a reference if you
find people discussing exactly what your article explains.
15. By using the article to help others, you will find they will
want to see what else you have at your website. By
linking it in your sig. line, you also increase link
popularity for that page and for your website. Make sure
that the rest of your website is linked from the page you
put the article into and it can even help your website get
crawled by the search engine spiders.