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Corporate communications

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Businesses of all sizes spend a tremendous amount of money every year to carve a place for their products and services in the fragmented and highly competitive global marketplace. In this presentation, I explain corporate communications from the stakeholder's point of view. I contend that corporate communications should be seen as an ongoing, simultaneous, and overlapping conversation between companies and their audiences (both internal and external).

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Corporate communications

  1. 1. CORPORATE COMMUNICATIONS: IN THE NAME OF STAKEHOLDERS By Koffi Alain Sessi
  2. 2. 2015Global Ad Buy
  3. 3. 603BILLION$
  4. 4. $75FOR EVERYONE ON EARTH
  5. 5. ?
  6. 6. Perception is Reality
  7. 7. If You Don’t Tell Your Story…
  8. 8. Your Competitors Will Do It For You.
  9. 9. 1984
  10. 10. Here Is To The Crazy Ones …
  11. 11. “Whoever Tells The Best Story Wins.” - Annette Simmons
  12. 12. It’s Not Just One Story
  13. 13. COMPANY INTERNAL EXTERNAL
  14. 14. COMPANY EMPLOYEES SUPPLIERS CUSTOMERS INVESTORS GOVERNM. COMMUNIT. STAKEHOLDERS
  15. 15. Employees
  16. 16. Your First ADVOCATES
  17. 17. Suppliers
  18. 18. Lifeline of the BUSINESS
  19. 19. Customers
  20. 20. Believers who keep you in BUSINESS
  21. 21. Investors
  22. 22. Return On Investment (Money - Money - Money)
  23. 23. Government
  24. 24. GuardianOf The Public Interest
  25. 25. $3.2BILLION On Lobbying in 2015
  26. 26. Community
  27. 27. Pool of Potentials
  28. 28. So what isCORPORATE ?COMMUNICATIONS
  29. 29. Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organization. - Financial Times “ ”
  30. 30. Corporate communications’ aim is to positively impact the perception stakeholders have of a company.
  31. 31. PRESS CONFERENCE MEDIA INQUIRIES NEWS RELEASE NEWS MONITORING MEDIA PACKET PUBLICRELATIONS
  32. 32. PRODUCT PROMOTION CUSTOMER SUPPORT SOCIAL MEDIA AD CAMPAIGNS PRINTED MATERIALS MARKETINGCOMM.
  33. 33. EMPLOYEE RECOGNITION HR POLICIES PAYROLL ORG STRUCTURE EMPLOYEE PRODUCTIVITY HRCOMM.
  34. 34. SECURITY BREACH BAD CITIZENSHIP SOCIAL SCANDAL DISASTER HANDLING SUCCESSION CRISISCOMM.
  35. 35. WHAT EXPLAINS HOW COMPANIES COMMUNICATE
  36. 36. IT’S ALL ABOUT THE
  37. 37. “We would know.” - Steve Jobs
  38. 38. Some Mission Statements
  39. 39. FedEx will produce superior financial returns for shareowners by providing high value- added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards. FedEx
  40. 40. Use our pioneering spirit to responsibly deliver energy to the world. ConocoPhilips
  41. 41. Democratize professional technology learning. Pluralsight
  42. 42. Organizational Rhetoric
  43. 43. Deming’s View
  44. 44. “Quality begins with intent, which is fixed by management.” -Dr W. Edward Deming
  45. 45. Lessons from the trenches
  46. 46. Wells Fargo Making the numbers at all cost
  47. 47. Apple Vs. FBI Between Privacy and Security
  48. 48. VW Diesel Gate Betrayed Trust = $87 Billion (estimated)
  49. 49. Tell the truth, tell it first, and tell it your way.” - Jaime Rupert
  50. 50. THANK YOU!
  51. 51. How does the culture of the company you work for affect its communications?

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