Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress

619 views

Published on

Big sites as booking.com are taking over the travel industry, the traditional travel industry is suffering, with content marketing they can regain their terrain.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
619
On SlideShare
0
From Embeds
0
Number of Embeds
63
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress

  1. 1. Waarom de reissector nood heeft aan content marketing ! @het_salon
  2. 2. Create creative content people want to see and share
  3. 3. We zijn goed bezig, of niet?
  4. 4. Want er is een en ander veranderd zo was het vroeger...
  5. 5. zo is het nu... Spreken we die mensen nog aan met onze klassieke aanpak?
  6. 6. schema Lucius
  7. 7. Do not despair
  8. 8. 78% are still willing to go to a travel agent
  9. 9. But the search starts online
  10. 10. We need to attract and host them with content marketing
  11. 11. schema Lucius © Redrocketmedia
  12. 12. content marketing is less disruptive who still believes these people?
  13. 13. it is about talking with people instead of to them
  14. 14. it is about telling what people are really interested in
  15. 15. In fact, some brands were pioneers in content marketing
  16. 16. We have all browsed through these
  17. 17. Is what we tell relevant enough?
  18. 18. What we want to tell ! What we should tell What people want to hear
  19. 19. What can we tell?
  20. 20. Create your own story
  21. 21. not like this...
  22. 22. Make sure it is real, authentic
  23. 23. Claim an emotional domain or niche
  24. 24. a common enemy
  25. 25. or a common cause
  26. 26. Exclusive / curated (make it your own)
  27. 27. How can we tell it?
  28. 28. owned...
  29. 29. ...and paid...
  30. 30. ...gets you earned media
  31. 31. invest in a relationship, every day
  32. 32. content marketing = philosophy
  33. 33. @het_salon www.het-salon.be Kleindokkaai 17, 9000 Gent . 09 266 14 18 . willem@het-salon.be

×