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Crowdfunding - Changing the business of independent filmmaking

Choosing the right crowdfunding platform for your film.

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Crowdfunding - Changing the business of independent filmmaking

  1. 1. changing the business of independent filmmaking Crowdfunding
  2. 2. Peabody Award-winning filmmaker Hilla Medalia has received three Emmy® nominations. Her projects have garnered critical acclaim and screened internationally in theaters and on television including HBO, MTV, BBC and ARTE. Among her range of titles include ‘To Die in Jerusalem’ 2007 (HBO), ‘After the Storm’ 2009 (MTV), ‘Numbered’ 2012 (ARTE), ‘Dancing in Jaffa’ 2013 (Tribeca, IFC Sundance selects), ‘Web Junkie’ 2014 (Sundance Film Festival, POV (PBS), BBC) and ‘The Go Go Boys’ 2014 (Cannes Film Festival). Her latest film, ‘Censored Voices’ 2015, has premiered at the Sundance Film Festival and Berlinale and is expected to release theatrically in the fall. Medalia holds a Master of Arts from Southern Illinois University. About Hilla Medlia
  3. 3. Non-recoupable fund Build core audiences Potential press coverage Partnership opportunities Early feedback Maximize distribution Crowdfunding Why Some strong arguments
  4. 4. The Pre-CampaignOne
  5. 5. changing the business of independent filmmaking Crowdfunding
  6. 6. Choose your Platform Switzerland FranceRussia Argentina India Israel Germany Global Platforms Local Platforms
  7. 7. One million people backed more than 12,000 documentaries. 5,000 have been successfully funded. Documentaries backed 600 times every day $120 million pledged to documentary films Choose your Platform
  8. 8. Project creation limited to certain countries Fee: 5% of raised + processing fee 3% + $0.20 per pledge All-or-nothing funding Option for tax deductible (fiscal sponsor) Partnerships of the platform: Kodak - match raised funds in film stock Sundance - #ArtistServices Choose your Platform
  9. 9. Choose your Platform Fee: 5% of raised + processing fee 3% + $0.30 per pledge Flexible Funding: no target - you get what you raise Fixed Funding: set goal Fixed Funding only accepts payments through PayPal Option for tax deductible (fiscal sponsor) Generosity by Indiegogo- 0% fee for non profits
  10. 10. Choose your Platform In-Demand: After successful campaign continue receiving contributions Partnerships: IDFA - selected projects backed up by the marketing and promotion tools of IDFA. Vimeo - match raised funds for exclusive distribution on Vimeo On Demand. Women’s Day: $1 for every $25 raised for campaigns empowering women and girls
  11. 11. Choose your Platform Fee: 5% of raised + processing fee $0.3 + 2.9% per pledge
 Backers are offered to cover the fee Need US Bank Account “Built for filmmakers, by filmmakers” Get the funding when reaching 80% of goal Option for tax deductible (fiscal sponsor) Distribution platform when reaching +500 followers S&S and non S&S 10% distribution fee
  12. 12. Choose your Platform Followers, not only supporters Backers earn credits for streaming Distribution partners: Google Play, iTunes, Netflix Projects with +500 followers get a package of services worth 8000$ + waivers for festival entry fees Free and discounted online tools, equipment purchases, hard drives, apps. Partnership: G-Drive provides storage grants
  13. 13. How much to ask for? What to give (rewards)? How to price items? How long to run the campaign? the big questions
  14. 14. First Steps Research Define your budget Build a strong team Gather your personal network Contact relevant organizations Connect through multiple platforms
  15. 15. The CampaignTwo
  16. 16. Crowdfunding for Independence Turn your campaign into an audience-building opportunity
  17. 17. Prepping Videos Be specific Be yourself Trust your audience Give shareable material and later make the film available Keep it short Universal and Emotional The pitch video is the first impression
  18. 18. Build your Audience Find out who is your audience Audience = real people Use different tactics to attract varied interests Create a tone (be consistant) Ask for contributions, not for donations Offer rewards that deepen engagement Provide inspiring content Turn backers into amplifiers Learn from your crowd
  19. 19. Series 2 $0 $13 $25 $38 $50 21-Nov 24-Nov 27-Nov 30-Nov 3-Dec 6-Dec 8-Dec 11-Dec 14-Dec 17-Dec 150% 100% 50% 0% “Dancing in Jaffa - Post-Production” $000 Funding Progress
  20. 20. $27,283 Pledged via Kickstarter Average pledge amount Pledged via external referrers $21,412 $47.32 “Dancing in Jaffa - Post-Production” 56% Kickstarter 44% External Funding Statistics
  21. 21. Funding Progress Series 2 0 35 70 105 140 11-Jan 17-Jan 23-Jan 29-Jan 3-Feb 9-Feb 15-Feb 150% 100% 50% 0% $000 “BREAD HEAD: Can we prevent America's most feared disease?”
  22. 22. $19,512 Pledged via Kickstarter Average pledge amount Pledged via external referrers $111,368 $74.87 15% Kickstarter 85% External Funding Statistics “BREAD HEAD: Can we prevent America's most feared disease?”
  23. 23. Post CampaignThree
  24. 24. Funded!
  25. 25. But you aren’t done yet Update your backers Send rewards Be grateful! Implement conclusions
  26. 26. Can provide you added value beyond $$ Crowdfunding
  27. 27. Define core audiences Best avenues to reach them Refine the positioning of your film Invaluable information and feedback
  28. 28. Instead of doing outreach and audience engagement just before the release A year or two head start
  29. 29. Short-term goal: raise money Ultimate goal: long life for your film Empower your distribution
  30. 30. Thank you!