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Kobe Sizzler restaurant franchise kit

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BEST SIZZLER RESTAURANT FRANCHISE
The legacy of Kobe sizzlers comes a long way from 1970’s when the very first restaurant; the only one of its kind, was inaugurated at Opera House in Mumbai. –Acclaimed internationally as one of The Best restaurants of the world and awarded international Gastronomic Award (“Europe 83”) by El Bar”. Ever since ‘Kobe’ has marvelously kept the sizzlers sizzling and tongues craving for more. It is the belief of the franchise that strongly believes in Good food and Great Quality service that has made ‘Kobe’ the best and the busiest sizzler joint in the city.

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Kobe Sizzler restaurant franchise kit

  1. 1. KobeSizzlersistheoldestSizzlerspecialtyrestaurantchain establishedin1975.Withsignaturedishesmasteredinourkitchensin the70’sandinnovativeconcepts,Thisfranchisecanbemanaged byall,evenfranchiseeswithnorestaurantexperience.Ourteamwill providealltheingredientsforasizzlerbusinessstart-up.Allyouneed isahungerforsuccess!Thispackageisthe rstglimpseforanew rrelationshipusandyou.Thecornerstoneofourbusinessphilosophyis tobringawelldesignedoperationstothe“restaurantbusiness”, providinggoodfood,greatserviceinafamilyenvironment. Ourexperiencedmanagementandkitchenpersonneltreateach customerasafriendwhoiswelcometoenjoyoursurroundingsat theirleisure.Wehavebeentheoldestsizzlerrestaurantchain, stastartingourinitialoperationsin1975fromMumbai.Goodfoodisthe mostimportantpartofourfoodserviceoperations,itbrings customersbacktimeandagain.Ourgoalwiththefollowing informationpackageistoofferinsightintoourbusinessandthis amazingfranchise.Wetakeadifferentstanceinthiscompetitive businesswhenitcomestofranchising;weactuallyprovidethe franchiseeserviceswithafoundationofsupportinadditiontoa supesuperiorproduct.Ourcultureisbasedonsomeprinciples,thatstand onagoal-Customer'ssatisfaction.WeseeourFranchisee’sashappy aspossiblethroughtheirsuccessfullyranbusiness’s,aswellasto witnesstheKobeSizzlerbrandspreadingacrosstheglobe. Youandus… Theingredientsofasuccessstory. KobeSizzlersinbrief
  2. 2. TableofContent
  3. 3. Onceuponatime,inMumbai,nearlyfourdecades ago,ajourneybegan.Ourjourney. Itwas1975,inamodest600squarefeetarea,near India’soldestsurvivingOperaHouseabrandwas born.Onethatsizzlestilldate.Itwaschristened, KOBE.Kobesizzlershaswitnessedrapidgrowthand fafantasticinterestsinceitsoriginationwiththe futurelookingincrediblypromising.Morethan Fortyyearshence,withafootprintofnationaland internationallocations,theytellus,wearea pioneer.Anicon. Wevowtosizzle.Always.Everywhere. AboutUs
  4. 4. WhatMakesUsSuperior KobeSizzlersisasizzlerjointandsteakhousebrandspecialisingin thecreationofhighqualitysizzlers.Ourphilosophyisreallyvery simple:Qualitysizzlers.Awarmandwelcomingatmosphere.Good foodandgreatpersonalservice. Sizzler- AAttheheartofourexistencearesizzlers.Westrive,everyday,to achieve,improveandimproviseonwhatwehavebeenpassionate about,sincethetimewedishedoutourrstsizzler–bellowingsteam –in1975. Ourardentendeavouristomakeyousmackyourlipsandlickyour forkswitheverysizzlerthatndsitswayoutofourkitchen,ontoyour tableandintoyourhearts. WWehaveanearobsessivededicationtoqualityandhygieneandtake prideinbeingtheearlypioneersofsizzlersinthecountry.Wetryto makeoursizzlersasmuchhomegrownandauthenticaspossible; usingthebestofingredients,likewegetthe nestblackpepperfrom Keralaforourpeppersauce,whileallthesauces(pepper,garlic, mushroom,schezwan)aremadeinhouse. WWeareawarethatwearebringingtoyousomethingthatisniche, somethingthatinvolvesagreatdealofculinaryinnovation.Henceour creativejuices–orshouldwesaysauces–areforeverowing. ThoughSizzlersareoursignaturemeal,wehaveanassortmentof oofferingstosuitvariedpalates.Ourextensivemenu,designedbyour highlyexperiencedfoodexperts,featuresawidespreadrangeof salads,pastas,soups,rolls,pizzas,sandwiches,breakfast.Andmore. Butwearebestknownforoursizzlers.Astheysay,it’sourbreadand butter.Ifmeatoftheredandwhitekindiswhatyousavour,thenour famedChickenShashlik,oranyoneofthelargeselectionofourSteak andLambSizzlerswouldbemorethansufficienttosatiateone rravenousappetite.
  5. 5. WecouldreplacetheSteakforyouwithaslabofPaneerifa wholesomeVegetableSizzleriswhatyouarelookingat.Andifitis Seafoodthatalluresyourtastebuds,thenvoila!Amongstthe SeafoodSizzlersinourlistings,Fish&PrawnsShashlikiswhatwe haveseenourlong-timeseafoodenthusiastsswearby.Allofthis, lacedwiththechoicest,traditionalhomemadesauces,thesubtle avorsofwhichhavebeenpasseddowngenerationtogeneration. Recipesofwhichareakintowell-kepttradesecrets.Youmightwant totopitalloffwithsomeofthebeverageswetender.Hot,coldor invitingicedteaorcoffee.ThereisaJapanesesayingaboutKobe,the fthlargestJapanesecity,famedforitscosmopolitanspirit;“Ifyou can'tgotoParis,gotoKobe” AAlas,alcoholistheonlythingwedonotproffer.Wearefamilyafter all. Atmosphere- Weradiatewarmthandofferpersonalizedservicewhichis pprofessional,yetcasual.Onceyou’vesteppedin,wewantyoutofeel snugandcomfortable.Whileyouarehere,wewantyoutoleavethe worldbehindyouandimmerseyourselfingoodfood.Wearea familyrestaurantwhichmeansweliketheambiancetobeconvivial andwelcomingwhereyoucanletyourhairdownwithyourloved ones.Wearetheretohelpyououtwithsuggestions,andprescribe itemsonthemenutotickleyourtastebuds.
  6. 6. ItgoeswithoutsayingthatanycustomerwhocomestoKobesizzlers isexcitedbytheatmosphere,thefoodandevenmoresobythequick service.Ourfoodismadeofthebestqualityingredientsandits sizzlingexperienceburstthefoodsavourintotheatmosphere, indeedanuniqueexperience!Withnearlyfourdecadesofexperience anddishingoutmorethanFivemillionsizzlersourbrandhasbecome thesynonymforgreatfood. Pioneerofsizzlerrestaurantchain Somethingforeveryone-classicalmenu+innovativedishes Fourdecadesofexperienceinbusiness Morethan vemillionsizzlersdishedout Ourbrandnameisnotjustaname,it'sanIconforsizzlers VeryfamousamongthepeoplewithIndianorigins. PPresenceinEightcountries Anopportunitytogetintorestaurantbusinessforyourself, butnotbyyourself! Liberalizedrulesinbusinessoperations. nopriorrestaurantbusinessexperiencerequired intensivesupport TheKobesizzleradvantage
  7. 7. Franchising–AQuickOverview WHATISAFRANCHISE? Afranchiseistheagreementorlicensebetweentwolegally independentpartieswhichgives: •Apersonorgroupofpeople(franchisee)therighttomarketaproduct orserviceusingthetrademarkortradenameofanotherbusiness (franchisor) ••Thefranchiseetherighttomarketaproductorserviceusingthe operatingmethodsofthefranchisor •Thefranchiseetheobligationtopaythefranchisorfeesfortheserights •Thefranchisortheobligationtoproviderightsandsupportto franchisees FRANCHISOR OwnstrademarkortradenameProvidessupport: Training ReceivesFees FRANCHISEE Usestrademarkortradename Expandsbusinesswithfranchisorssupport PaysFees
  8. 8. TYPESOFFRANCHISEARRANGEMENTS- SINGLE-UNIT(DIRECT-UNIT)FRANCHISE Asingle-unit(direct-unit)franchiseisanagreementwherethe franchisorgrantsafranchiseetherightstoopenandoperateONE franchiseunit.Thisisthesimplestandmostcommontypeof franchise.Itispossible,however,forafranchiseetopurchase additionalsingladditionalsingle-unitfranchisesoncetheoriginalfranchiseunit beginstoprosper.Thisisthenconsideredamultiple,single-unit relationship. MULTI-UNITFRANCHISE •Areadevelopment •Masterfranchise(sub-franchising) Amulti-unitfranchiseisanagreementwherethefranchisorgrantsa franchiseetherightstoopenandoperatemorethanoneunit. AREADEVELOPMENTFRANCHISE Underanareadevelopmentfranchise,afranchiseehastherightto openmorethanoneunitduringaspecictime,withinaspecied area.Forexample,afranchiseemayagreetoopen veunitsovera veyearperiodinaspeciedterritory.Thefranchisorgrantsthe ffranchiseeexclusiverightsforthedevelopmentofthatterritory MASTERFRANCHISE Amasterfranchiseagreementgivesthefranchiseemorerightsthan anareadevelopmentagreement.Inadditiontohavingtherightand obligationtoopenandoperateacertainnumberofunitsinadened area,themasterfranchiseealsohastherighttosellfranchisestoother peoplewithintheterritory,knownassub-franchises.Therefore,the masterfranchiseetakesovermanyofthetasks,dutiesandbenetsof thefranchisor.
  9. 9. SomeFranchiseFacts: •MoreFranchisedbusiness’ssucceedandcontinuetooperateovera similartimeperiodincomparisontoprivatelyownedbusinesses.The explanation?Franchise’sofferSUPPORTtotheirfranchisee’s! •Franchise’shaveprovensystemsandproductsthatallowthe FFranchiseetofocusonoperatingthesystem,andworkwithaproven product FranchiseIndustryPitfalls Aswithanyindustry,therearepitfallstotheFranchiseindustry.Some ofthesepitfallsare: •InadequateFranchisorSupport •Nooperationalorproductimprovements ••InconsistentInteractionwithFranchisee’s •Noauditsofstoressotheproductisinconsistentfromstoretostore •SettingupFranchisee’sinlocationsthataresub-parandresultin lowersales •Limitedadvertisingtopromotethebrand inefficiencyinsupplyofhumanresourceformthefranchisor
  10. 10. FranchiseeSupport KobesizzlerFranchising–WeFocusOnSupport We,asaFranchisor,isinterestedinonething:thesuccessofeverystore weopen.Inordertodothiswemustprovideconstantsupporttotheir Franchisee’s.OursupportisuniqueintheFranchiseindustry. Pre-openingsupport: •Siteselection ••Designandconstruction •Training equipments •Grand-openingprogram marketingplan Ongoingsupport: Training •Ope•Operatingproceduresandoperationalassistance •Ongoingsupervisionandmanagementsupport •Accesstobulkpurchasing •Supplyofskilledstaff •Supplyofequipments
  11. 11. Kobesizzlersgivesthefreedomtothefranchiseetoscoutand choosearestaurantlocation.Allyouneedtoaskyourselfafew questionsandtakesomeadvicefromourexperts. •Isthereeasyaccesstotheparkinglot?Thestoremaylookgreat butpeopleneedtobeabletogettothefrontdoorquickly •Howmuchparkingisthereforourstore?Canpeopleparkatall hoursoftheday? ••Whattypeoffoottrafficisthere? •Canthesitebeseenfromthestreet? •WhatistheSquareFootageofthesite?Weideallylookfor 1500–2000sqft,butconsidereachlocationseriously. •CantheSignageonthestorefrontbeseenfromhightrafficareas? •Whoaretheotherstoresinthelocation?Dotheyseemprotable? •Aretheydoingastrongbusiness? ••Whattypeofcompetitionissurroundingthelocation.
  12. 12. FewTipsToSuccess “Makingyourrestaurantreachitsfullpotentialtakestalent.” Makesureyouhaveenoughmoney •Determinehowmuchyouhavetoinvest,howmuchyou’rewilling toriskandhowmuchyouwillneedtoliveonforatleast12 months. •Makesureyouunderstandtheinitialinvestmentrequired. FFollowthesystem •Franchiseesoftengettheirbusinessupandrunningandthen begintochange,addormodifyexistingproducts,advertising, hours,servicesandeventhequalityandconsistencytheyare licensedtodeliver.Thisviolatesthefranchiseagreementandputs youinjeopardyofhavingyourfranchiseterminated! Byfollowingthesystem,you: ••Preservethebrand •Protectyourinvestmentandthatofyourfellowfranchisees Don’tneglectyourfamilyandfriends. •Bepreparedtoworklonghours,butalsomakesuretobudget timeforyourfamilyandfriends. •Don’tforgettoacknowledgethesacricesyourfamilymakes. •Allowyourfamilyandfriendstoshareinyournewlife.
  13. 13. Beanenthusiasticfranchisee. Thesuccessofanybusinessislinkedtothelevelofenthusiasmyou bringtothejob. Enthusiasmbringsalevelofexcitementandenergytotheoperation thateveryonecanfeel—includingyourcustomersandstaff. Letyourstaffinonthefun.Acknowledgetheirgoodworkwith rrecognitionoraraise. Recruitthebestandtreatthemwithrespect. •Goodhelpishardto nd—greathelpisessential. •Tokeepthegoodstaffyou’vehired: •Rotateroutineandboringjobs. •Befair.Don’tshowfavoritism. •Workwithyourstafftodeveloptheschedule. ••Treatyouremployeeswithrespect.Don’tallowemployeestobe disrespectfultoanyotheremployee. •Keepemployeesinformedofnewmarketingandotherpromotions. •Removehassles—askemployeeswhichproceduresareworkingand whicharen’t. •Maketheirworkdayschallenging. •Providetimelyperformancereviewsandwageorsalaryincreases. TTeachyouremployees. •Infranchising,trainingshouldbecontinuous.Employeesareyour frontline. •Trainingclassesareagoodwaytoshowyouremployeesthatthey mattertoyou. •Getallthetrainingyoucanfromthefranchisor. •Regularlytrainandretrainallyouremployees. •Hold•Holdrefresherandadvancedclassesonaregularbasis. •Alertyourfranchisorwhenyouneedadditionaltraining. •Takeadvantageofeverytrainingopportunity,whetherit’sofferedby thefranchisororbylocalschools,tradeassociationsandother sources
  14. 14. Givecustomersgreatservice. Themostimportantthingyoucandoistogeteveryonetosmile! Letthecustomerknowyou’rehappytheychoseyourbusiness. Getinvolvedwiththecommunity. Customersliketoshopinplacesthatsupportthem: •SponsorLittleLeagueteam •Suppo•Supportacivicoryouthgroup •Setupakioskatcommunityevents Stayintouchwithyourfranchisorandotherfranchisees: •Stayincommunicationwiththefranchisor:letters,newsletters, emails,phonecalls,faxes,trainingclasses,regionalmeetings, conferencesandconventions Watchthedetails. ••AtKobeSizzlersourgoalistoservegoodfood. •Keepourstafffullofenergy. •Acceptourmistakesandmoveforward. •Beopentoadvicefromalmosteveryone. •Minimizecostsandmaximizesales. •Workhardeveryday. •Andsmile.
  15. 15. StepsToSuccess Youandus… Theingredientsofasuccessstory. Generally,thestepstosuccessisasfollows: WEEK1-2 •Interestedparty llsoutthefranchiseenquiryformat http://www.kobesizzlers.co/ •Theapplicationisreviewedbyourcorporateexecutiveteam.Thiscan includeacincludeacreditcheckoftheapplicant. •Theinterestedpartyiscontactedbyusandameetingisarranged. WEEK2-4Application •Applicationisapprovedandthepotentialfranchiseemeetsthecriteria thatKobeSizzlerslooksforinafranchisee. •Franchiseeagreementisgiventothepotentialcandidateforreview.A 14-dayperiodmustelapsebeforetheagreementcanbesigned.Thisis toprotectFranchiseefromrushingtoadecisionbeforeconsideringall aspectsoftheproject. WEEK4-6 •Franchiseelooksforlocations. •Potentialfranchiseebeginstosecure nancing.
  16. 16. StepsToSuccess Youandus… Theingredientsofasuccessstory. WEEK6-8 •Thefranchiseagreementissignedandexecuted.Thefranchiseepays thefranchisefeetoKobeSizzlers&Co. •Thelocationissecuredandleaseissigned. PossessionDateofSpace ••Storeopeningafter12-16weeksofconstruction
  17. 17. FrequentlyAskedQuestions Whatistheinitialfranchisefee? •Thereisaninitialfranchisefeeof 1000000/-whichisdueatthe timeofsigningthefranchiseagreement. Howmuchistheroyaltyfee? •Theroyaltyis7%ofgrosssales. Howmuchistheinitialinvestment? ••Yourestimatedinitialinvestmenttoconstructanewrestaurant variesdependingonthetype,size,location&country. •Typicallytoopenanewstorewouldcost 10000000/- •Thespecicbreakdownofthecostswillbeprovidedasyour intentionstoopenastoreincrease. Howmuchistheapproximatearearequired? •Approximately1,600ft2. WhWhataboutstaff? •Staffofthekitchenwillbeprovidedbyus,underyourpayroll,and priortotheopeningoftherestaurantopeningprovidedstaffshall bethereforagoodperiodoftime,tillyourrestaurantdoessettle down.(ExpensesOfAirticket&Boardingarrangedbyyou) Whatwillbemymainjob? •Justmanage,wewilltakecareofmostofthethingstosetthe businessbusinessforyou.

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