1. BY:
Hospital and Pharmaceutical management
students

2.  CHANDARKANTA KE GHUM

3. Firm that
 Creates new promotional ideas,
 Designs print, radio, television, and internet
advertisements,
 Books advertisement space and time,
 Plans and conducts advertising campaigns,
 Commissions research and surveys, and
 Provides other such services that help a client in
entering and succeeding in a chosen market.

4.  CHANDARKANTA KI TENSION

5.  CHANDARKANTA KA IDEA

7.  1. They have the ability to buy media in bulk at
rates that a single business cannot obtain.
2. They are educated as to the best times and
places to run ads to reach your target market,
ultimately minimizing wastage
3. They can help you fine tune your target market
so that the message is designed to reach those you
want to reach.
4. Easily Administered

8.  Advertising agency is a service provider that helps
its clients by developing suitable ad campaigns for
them.
 Their aim is to represent its clients' products and
services before customers in such a way that a
positive image is created in their minds.
 Advertising agency's role start with the
identification of its clients' goals and objectives.
 This turns out to be of immense value in planning
and creating the future course of action concerning
ad campaigns.

9.  Full Service Agencies
 A full service ad agency is one that provides a
range of marketing services. A full services agency
provides services that are directly related to
advertising such as copywriting, artwork,
production of ads, media planning etc. It also
provides such services in respect of pricing,
distribution, packaging, product design etc

10.  A modular agency is a full service agency that sells
its services on a piece meal basis. Thus an
advertiser may commission an agency’s creative
department to develop an ad campaign while
obtaining other agency services elsewhere.
 Or, an advertiser may hire an agencies media
department to plan and execute a program for
advertising that another agency has developed.
Fees are charged for actual work undertaken.

11.  Those companies, which prefer to have closer
control over advertising, have their own in-house
agency. This type is owned completely by the
advertiser.
 It performs almost all functions that an outside
advertising agency would perform and that’s why
some people refer to it as full-service advertising
department of the advertiser.

12.  The difference between an in-house agency and an
advertising department is that the in-house agency
can undertake to serve several other clients, if the
owner so desires, but an advertising department
solely undertakes that work of its owner and not of
outside clients.

13. Copy writer
Artists
Media
Traffic Department
Production In Charge

14.  The copywriter is responsible for
taking a client's advertising brief and
generating original copy ideas that grab the
attention of the target audience.
 Copywriters are responsible for creating
taglines, slogans, jingles and audio scripts
that accompany advertising visuals.
 Agency copywriters usually work in close
partnership with art directors and have lots of
input to the visual elements.

15.  This is a department of highly skilled people who
work in a team to give best results. It comprises
of technical experts, system architectures,
graphics designers, art directors and artists, film
production section, computers programming etc.
 There work to create and produce ads and public
services messages for both Electronic and Print
media as per demand of client and as per
instruction given to them.
 They are equipped with latest
technique and equipments.

16.  Members of the media team are known as
media planners and buyers.
 These individuals are in charge of producing
a media plan for the client.
 Once the plan has been approved, the media
team must purchase advertising space in a
medium that serves the campaign's target
audience.

17.  The traffic department regulates the flow of
work in the agency.
 It increase agency efficiency and profitability
through appropriate job
initiations, complete information
sharing and answering the
phone calls.

18.  The final review of an advertisement is
handled by the production team.
 The production manager oversees print runs
as well as the filming of commercials.
 The purpose is to ensure
that everything looks and
sounds perfect

20.  complete a marketing analysis
 develop an advertising plan
 prepare a creative strategy
 create advertising executions
 develop and implement a media plan
 handle billing and payments
 integrate other marketing communications

21. Account Planning
 Advertising agencies typically have account
planners who work as the go-between for the
client and the agent. They ensure that client needs
are expressed to the research and creative teams.
 They also work to ensure that necessary
information is transferred to the client regarding
creative, research, competition or any of other
factor that may somehow affect how the client's
product gets marketed to consumers. Account
planning is where agencies start their initial
interaction with clients.

22. Marketing Research
 Advertising agencies work with companies to
establish the characteristics of their target markets
through marketing research.
 Advertising agencies spend a substantial amount of
time researching consumers to understand what
they buy and what motivates them to buy.

23. Market Research
 Knowing the competition, account managers at
advertising agencies research the environment,
identify competitors, and research their marketing
tactics.
 Through market research, advertising agencies also
identify political, social, technological and
economic factors that may affect a client's
campaign.

24. Creative
 Advertising agencies are known for their creative
output, which can include website design,
advertising copy, magazine advertisements, and
radio and television commercials.
 The medium of advertising often varies by
campaign. Graphic designers, web designers,
writers, editors and creative directors make up an
advertising agency's creative department.

25. Selling Advertising Space
 Advertising agencies don't just create advertising
pieces for clients; they also give clients insight as
to which media will be most effective for their
product, service, event or cause.
 In the process, they work to secure advertising
placements for customers either online, in print, on
television or on the radio. They negotiate terms
and work to get clients the best deals to maximize
their money and their reach.