Guide to linkedin endorsements


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Guide to linkedin endorsements

  1. 1. Guide toLinkedin Endorsements
  2. 2. Linkedin EndorsementsA fantastic new feature has been added to Linkedin profiles, which you can use todevelop and share your reputation, called ‘Endorsements’.The concept behind these is a bit like ‘Recommendations’, but rather than thepotentially complex process of asking, waiting, reminding, receiving and then finallywriting or rewriting the end result until both parties are happy. Endorsements are alot simpler and easier to use.Endorsements also hold much potential, as they are able to flow across our socialaudience, as opposed to the existing text based recommendations, which oftenneed direct interaction from a visitor.Linkedin also recently moved the ‘Recommendation Summary’ from the mainprofile box meaning much less visibility of these on your profile.Although a simple concept, ‘Skills & expertise ’ and ‘Endorsements’ don’t alwayswork as you would first imagine, so we put together this basic guide to help.Skills & ExpertiseThe ‘Skills & Expertise’ section on Linkedin has been around for a while and caneasily be added to your personal Linkedin profile.You can find the right section under the ‘More...’ heading at the top the page as inthe image below. © Knowledge Bank Onprofile Ltd. All rights reserved.
  3. 3. Adding Skills and Expertise to your ProfileYou can add up to 50 ‘Skills and Expertise’ categories to your profile. Simply typethem in the box and it will offer some suggestions for relevant skills.As you will see later, it may make sense to start small and add the main areas youfeel would like to be endorsed for first.Once you have built up some endorsements, you can add more skills later.What is appearing in my profile when people visit?This is difficult to assess for yourself, as when you visit your own profile, you aren’tgiven the option to endorse yourself, so there are three ways we have discoveredto find out. 1. Set up another profile, connect to yourself and then see what is listed in the ‘Blue box’ when you visit your own profile. 2. Ask your connections to visit your profile and then feed back what they are being shown. 3. Wait until people start endorsing the skills they are offered and Linkedin will then ask then you if you want to accept these.The third method is risky and wasteful, as you may have to refuse endorsements toavoid becoming ‘over-endorsed’ in a skill you don’t want to prioritise. © Knowledge Bank Onprofile Ltd. All rights reserved.
  4. 4. Here is an example of what is shown when you visit my profile.Although I do have all of the above skills, currently, I would rather not be primarilyknown for my ‘Data Admin’ skills or ‘Telemarketing’ expertise, as they are based onprevious experience and not a priority right now. Herein lies the potential problem.As far as I can tell, by using method 1 and 2 above, this box is being shown to allnew visitors to my profile. You may also notice the big yellow ‘Endorse’ button.When visitors press the big yellow button, it endorses all of these skills at once. AsLinkedin had selected these skills for me, I was rapidly becoming the world’sleading Data Admin, so I took some immediate action and deleted ‘Data Admin’from my list of skills.Which did nothing to stop it appearing!In fact, as far as I can tell, it is still recommending this skill to my visitors (as you cansee above). One week after I deleted it completely from my profile, it is still one ofmy ‘default five’. Maybe it’s my destiny.I have contacted Linkedin support asking them if they plan to amend this butunless they change it, it may be better to choose the skills & expertise you want toprioritise before you start asking for endorsements.In an extreme case, you may end up being the leading expert in balloon folding,morris dancing or ear wiggling.Admittedly, these are great skills to have, but not when applying for a role as acardiac surgeon.What if I don’t choose any skills?If you don’t have any ‘Skills & Expertise’ defined, it appears that Linkedin may try toguess which of these you have might.Our research seems to indicate that their guesses are based on your connectionsand their own skills, as well as other factors. © Knowledge Bank Onprofile Ltd. All rights reserved.
  5. 5. Depending on your connections, this could mean the skills that are being shown toyour visitors, are not necessarily those which you would choose.If that is the case, ideally, you need to define the skills & expertise you actually wantto be recognised for.As you can see below, this is Peter. He has no skills; in fact he also has no history orconnections. That is because we just created him to test what happens and see how it works.Linkedin seems to be inferring his skills, based on either the company he is workingfor or his connections – in this case just me. (If that is the case, I am a bit surprisedhe isn’t a ‘Data Admin’ though).On the basis of our thoroughly unscientific research, we would recommend addingat least 5 skills to your profile to give the ‘Blue Box’ a head start.Ok, now we have some skills added and we have requested some endorsementsfrom our connections – what next?Moving mountainsA great, little known or used feature of Linkedin, is the ability to move the differentsections of your profile page around.If you want to make your new endorsements more visible, simply click on ‘EditProfile’ which you can find on the ‘Profile’ menu.Once here simply hover over the section header, as in the image below, and thecursor will change to a cross shaped arrow like thisDrag and DropDrag the ‘Skills & Expertise’section to the top of yourprofile and then everyone whovisits your profile can revel inyour skills and expertise ‘facemountain.’ © Knowledge Bank Onprofile Ltd. All rights reserved.
  6. 6. Can I remove some endorsements from my profile?Linkedin thought of that too.The good news is that like Recommendations, Linkedin have added the ability tohide specific endorsements. This means that you can always change them and hidethem after you have been given them.In a scenario where you are looking at a new role with specific skill requirements,this could be very powerful for showing your specialism in that area while keepingall of your other endorsements for another time, without deleting them.It is also handy for removing the likes of starcraft, cheese rolling or microwaitingfrom your skills platoon. © Knowledge Bank Onprofile Ltd. All rights reserved.
  7. 7. Deleting a skill or expertise completely.If you really don’t want a skill to be listed and you don’t want to hide it from view,you can completely delete skills and expertise from your profile.Simply return to the ‘Edit Skills and Endorsements’ page and click the cross insidethe blue box.Be aware that there is no confirmation box, it just gets removed instantly from yourprofile.SummaryLinkedin Endorsements are a great feature for building your personal reputation.Using this guide, hopefully, you can make this work for you and your business.Many people feel a little uncomfortable asking for full recommendations, so thiscould provide a much simpler and easier way to enhance your profile.NB This isn’t intended to be a complete guide to Linkedin Skills & Expertise orEndorsements and no doubt these may also develop and change in the comingmonths, so we will try to update this when those changes occur.If you want to know more about other Linkedin features you can also and learn more from the experts. © Knowledge Bank Onprofile Ltd. All rights reserved.
  8. 8. About the authorOmnisocial is the Social Media and Digital Marketing division of KnowledgeBankproviding measurable marketing consultancy, strategy and training solutions acrossdirect, digital and social media.You can visit their Linkedin Company Profile page here.For more information you can also visit or contact them can also join them on the social networks by clicking below! © Knowledge Bank Onprofile Ltd. All rights reserved.