Growth Hacking


Published on

Original post :
1 - What is Growth Hacking ?
2 - Examples of Growth Hacks (Hotamil, Dropbox, Twitter, Airbnb)
3 - 0Day Growth Hacks & spam
4 - Other famous Growth Hacks (Pinterest, Instagram, Facebook, Crazy Egg, Mint)
5 - Resources

Growth Hacking

  1. 1. Growth Hacking
  2. 2. Growth Hacking is trendy
  3. 3. VP Marketing has a budget to spend in order to build brand image Startup have different objectives : Increase Growth Minimize expenses It is the role of the Growth Hacker
  4. 4. A Hacker Finds unconventional ways to access a system A Growth Hacker Finds unconventional ways to grow his user base
  5. 5. Examples of Growth Hacks
  6. 6. Hotmail put « PS : I Love You. Get Your Free Email at Hotmail » At the end of all the emails sent by their users to grow
  7. 7. Dropbox created a video with lots of memes and posted it to Reddit which was not a very know and used channel at the time They also offered a free quota for each referral
  8. 8. Twitter worked on their activation and retention They noticed that users following at least 20 people remained active They incorporated following suggestions into the registration process
  9. 9. Airbnb hacked Craiglist and created a tool to create automatically posts on Craiglist to get traffic
  10. 10. But... These examples are like 0Day exploits for Hackers Good Growth Hackers have to find their own 0Day Growth Hacks
  11. 11. For example Hotmail’s Growth Hack has been used and re-used « Sent from my iPhone » « Sent from my Android device » « Sent from Gmail » … It is no longer effective
  12. 12. The first person to send mass emails was a Growth Hacker The following were Spammers
  13. 13. Other famous growth Hacks  How Pinterest grow so fast  4 Growth Hacks used by Instagram  How Facebook gew to 1 Billion users  How Crazy Egg acquired 100,000 users with 10k$  How Mint acquired 1 million users
  14. 14. Interesting resources        Growth Hacking on Quora Growth Hacker is the new VP Marketing, by Andrew Chen Find a Growth Hacker for your Startup, by Sean Ellis Growth Hacking is B.S. Follow these Marketers instead, by Luke Thomas Growth Hacker Marketing, by Ryan Holiday (ebook) &camp=1642&creative=19458&creativeASIN=B00EWPMUKM&linkCode=a s2&tag=entrepreneuriat-21 Lean Marketing for Startups, by Sean Ellis (ebook) camp=1642&creative=19458&creativeASIN=B0099WU8PM&linkCode=as2 &tag=knorsblog-21 Growth Hacking cookbook (collaborative list of Growth Hacks)
  15. 15. Follow Me