Be specific Are they going to feel inspired Are the motivated and optimistic about your proposal maybe you want them to feel nostalgic Or maybe you want them to have empathy In a corporate environment maybe you want them to feel optimistic
Carl ‘Bushner’ They may forget what you said, but they will never forget how you made them feel.”People are often less likely to respond to what they think and more about how they feel, that is after all what first impressions are about
What will the do, or what action are they going to take
Think of the best possible outcome, once again be specific and try and have only one objective For example: if you are delivering a TED talk, you would want a standing ovation,If you are selling a product, you will have people placing orders after your pitchIf its an advertising campaign, you would want sign off immediatelyIf it is an educational presentation, you want your presentation to have a positive result on the student’s scoresBe specific and then ask yourself with every slide, does this slide help my best possible outcome or might it actually have the opposite effect.Is there a reason you are not ditching them, maybe the message is not clear but you feel it is critical to have it in, then tweak it Delight them with every slide, and let that support your best possible outcome. If the slide is boring and doesn’t delight them then ditch it or tweak it.
Is there something about your presentation that sticks out, that you can utilize to your benefit. This is as much about the design of your presentation as it is about your delivery of it. Most of the time, people forget the boring presentations even if the information was usefull. And sometimes you only get once chance to present to your audience, do they need to remember you in a year when they actually need your services.A little bit of repetition won’t hurt but there should be something more substantial, more mind blowing about you and your prezo
When you are finally presenting your presentation there might be a few sceptics in the room and while it is important to acknowledge their concerns - your presentation should not be to win them over but rather to focus on the people that ARE interested in what you have to say. So unless you are in a room where everyone hates you don’t let the sceptics determine what goes in and what goes out of your presentation.
Dare to do it in 10 slides, now we all know and it has been well documented that a short presentation is almost always better than a long one, for almost any type of pitch or presentation. It is better to spend 2 minutes on 10 slides than to spend 30 seconds on 40 slides.A 100 Slide presentation does not mean you know what you are talking about. It means you are struggling to make a point. Or as Albert Einstein said
So lets discuss some potential ways to strip down your content 1. Don’t teach them how to boil an egg – if they only reason you are adding those boring stats that we already know about is to prove your credibility, then ditch it.2. Don’t read everything off the screen verbatim word for word. This is the biggest mistake you can make and you and your presentation will likely fall flat on your face. 3. Knock them out in 3 strikes, make 3 points and then end it there. In rare cases like an annual investor’s meeting where you have a lot to talk about, break your presentation into 3 main objectives. 4. If there are a lot of details that you feel you need to share, create a handout or another duplicate presentation with all the info in, if it is really that interesting, they will read it.
Step 3- Dazzle them with design
First select a theme or an analogy that will help you tell your story, it creates better context for your viewers.
A great theme will help you create a narrative that your audience can and WANT to relate to.It will make it easier to find punchy lines and better copySearch for images becomes a lot easierAnd analogy is also easier for your audience to understand especially if your content could potentially be boring or very technical in nature
Don’t be afraid to break some stupid rules
Sometimes the best presentations are when we tossed the CI guide out of the window, or when we ditch the logos all together, or when there is NO template to work with. The important part is to stay exciting and remember how you are going to make them feel.The secret is to know how to break a rule without anyone noticing.
Here are some stupid rules. Always use an image, well that is true except for every single presentation that uses the same fake and litteral stock imagery that bares no context .Wouldn’t they have been better off just using a clean line of text. Use only Standard fonts, this is ONLY true if you need to create a distributable presentation, the other 70% of the time the presentation gets shared between you and your collegues. Always make sure your fonts are at least 21px, yeah it is a good rule but by no means relevant in one on one sales pitches or distributable presentations.
Is there a Silver bullet in Design? Yes there is and that is Composition
The Purpose of composition is emphasis:
It can take years to study and learn what good composition is and there are certainly enough resources on the net that you can use.But at knockout prezo there are only two rules when it comes to composition when we design our client’s presentations: 1. Does anything feel like it is living on its own on the page, a page needs to work as a whole, and having a picture in the top right hand corner for example almost never looks good because it doesn’t flow with the rest of the page. A good way to look at your composition is to forget about the content and look at the negative space instead, does the negative space flow?2. How does it feel? We are by nature - drawn to harmonious composition. Is there something that sticks out like a kid without his two front teeth?
That’s it for today’s session, thanks for watching, please share this video and subscribe to our YouTube channel and remember to Always leave your audience wanting more.
What would be the best
possible reaction to your presentation? 1. Does this reaction match the quality of all your slides. 2. Which ones don’t? Why aren’t you ditching them? 3. Delight your audience with every slide! What Will They Do?
Ways to Strip your content
down 1. Don’t teach them to boil eggs Why are you telling them what they already know - to prove your credibility? Bag it! 2. Don’t read it verbatim Use the screen as a cue & use it to ‘enhance’ what you are discussing verbally. 3. Knock them out in 3 strikes Make 1 or 3 points in your presentation. Anything more than that and you are basically ramming three meetings into one. Leave a detailed handout behind - if it's interesting they will read it.
Don’t get too caught up
in your own rules; headers, templates, lower case – WHO CARES? The key is knowing how to break a rule without anyone noticing.
Some stupid rules are 1.
Always use an image to make your point. Sometimes there is nothing more striking than black copy on a white background. 2. Use only Standard Windows or Mac fonts. Big corporations use their own fonts in presentations – they are editable and shareable. If they can do it, you can too. 3. Always make sure your fonts are at least 21px Well that is true; except for page numbers, dates, source information and presentations that you share one on one - like Slideshare.
Composition There is a lot
to consider when it comes to composition, but here are two basic tips: • Don’t think of the elements on your page as individual items, think of everything including the negative space (aka breathing space) as a single construct. • Composition is mostly about how the page feels, does it feel crammed, does it feel like a kid with their two front teeth knocked out?
Highlights 1. Select a theme
that will make it easy to tell your story. 2. Don’t get too caught up in the rule book. 3. Composition is your silver bullet in design. Dazzle them with design Knock Them Out With Every Slide 1. How will they feel. 2. What will they do. 3. Why are they going to remember you. Begin With The End In Mind 1. Dare to do it in 10 slides. 2. Don’t teach them to boil eggs. 3. Knock them out in 3 strikes. www.knockoutprezo.com