1.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
From the pixel to the
grid and back
Design and Information Architecture in
European and Latin-American Online
Newspapers.

2.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
How are we using the medium to our own
benefit and how can we take advantage of
its full potential?
Online newspapers are not embracing the
web fully as a new medium (…) disregarding
the possibilities of the online platform and
leaving the users with a poorer information
experience.

3.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
Should information be presented in the same
format no matter the nature of its content?
Journalists have to figure how can they take
their stories to a new level and make them
added value to the user.

4.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
There is still, in the great majority of online
newspapers pages, a paper based concept
of where the news pieces should be.
This slows the flux of information and the
possibilities of the medium itself.
The online platform permits a wider spectrum
of approaches to news feeds

5.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
Online newspapers function as filters to the
enormous amount of information that reach
us today. It is not only the amount but the
variety of it that is displayed.
The web is a dynamic medium and has to
be embraced to reach its potential.

6.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
Using efficient and compact modules of
images, sound and text, the online journalist
has the possibility to inform his audience in
a thorough and accurate manner
online narratives set an experience standard
for both the user and the journalist that allows
room for prediction, planning and explanation.

7.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
The role of online newspapers is to make
that date visible to the user in the best way
possible, allowing for that same user to make
is own decisions, turning him into a role
player.

8.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
Problems:
> uneven and sometimes incomplete use and integration of
multimedia resources
> difficulty of setting a robust and flexible information architecture
system that could work as the site’s structural blueprint
> ambiguous and unbalanced relation with the use of advertising
and its placement on the page
>resistance in leaving the paper metaphor and embracing the
web as a new and dynamic medium.

9.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
So…

10.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
So…

11.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
So…

12.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
So…

13.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
So…

14.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
So…

15.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
…

16.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
…

17.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
…
It’s a NEW medium.
Let’s take advantage of it, use its potencial
and design for it.
In other words: don’t take your bathing suit to the North Pole.

18.
ISOJ’2010, UT@Austin, Tx.
Nuno Vargas, University of Barcelona.
…
Thank you!
Obrigado!
Gracias!
vargasbarcelona@gmail.com