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Vargas. 2010.

  1. 1. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. From the pixel to the grid and back Design and Information Architecture in European and Latin-American Online Newspapers.
  2. 2. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. How are we using the medium to our own benefit and how can we take advantage of its full potential? Online newspapers are not embracing the web fully as a new medium (…) disregarding the possibilities of the online platform and leaving the users with a poorer information experience.
  3. 3. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. Should information be presented in the same format no matter the nature of its content? Journalists have to figure how can they take their stories to a new level and make them added value to the user.
  4. 4. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. There is still, in the great majority of online newspapers pages, a paper based concept of where the news pieces should be. This slows the flux of information and the possibilities of the medium itself. The online platform permits a wider spectrum of approaches to news feeds
  5. 5. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. Online newspapers function as filters to the enormous amount of information that reach us today. It is not only the amount but the variety of it that is displayed. The web is a dynamic medium and has to be embraced to reach its potential.
  6. 6. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. Using efficient and compact modules of images, sound and text, the online journalist has the possibility to inform his audience in a thorough and accurate manner online narratives set an experience standard for both the user and the journalist that allows room for prediction, planning and explanation.
  7. 7. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. The role of online newspapers is to make that date visible to the user in the best way possible, allowing for that same user to make is own decisions, turning him into a role player.
  8. 8. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. Problems: > uneven and sometimes incomplete use and integration of multimedia resources > difficulty of setting a robust and flexible information architecture system that could work as the site’s structural blueprint > ambiguous and unbalanced relation with the use of advertising and its placement on the page >resistance in leaving the paper metaphor and embracing the web as a new and dynamic medium.
  9. 9. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. So…
  10. 10. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. So…
  11. 11. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. So…
  12. 12. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. So…
  13. 13. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. So…
  14. 14. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. So…
  15. 15. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. …
  16. 16. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. …
  17. 17. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. … It’s a NEW medium. Let’s take advantage of it, use its potencial and design for it. In other words: don’t take your bathing suit to the North Pole.
  18. 18. ISOJ’2010, UT@Austin, Tx. Nuno Vargas, University of Barcelona. … Thank you! Obrigado! Gracias! vargasbarcelona@gmail.com

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