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Vargas. 2009.

ISOJ 2009

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Vargas. 2009.

  1. 1. Setting guidelines on how to design the news online. Portuguese online newspapers and their spanish, argentinian and brazilian counterparts ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  2. 2. Over a decade has passed since the beginning of online newspapers There is still no designer handbook for presenting the information to the users. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  3. 3. Some ideas: >reasons for making design decisions were (due to) technical constraints, business decisions or adoption of the printed paper rules. >there are various itens that are rapidly becoming default on online newspapers. Being those video, animated graphics, sound bytes or slide shows >users rapidly master ways of scanning information online that didn't existed before ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  4. 4. Some (old) problems: >the level of design on online newspaper is steadily in an ever changing mode. We’re still in between keeping the paper metaphor or going plain web. We need to embrace the Internet as a different medium. >concepts as information architecture, user interface, design and user generated content should work together on an online version that it is utterly different from the printed one. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  5. 5. Some (wise) guidelines: >use similar codes for clickable areas and navigation systems standards. >let users take full control of the interaction process and allow them to engage. >You are now designing more than just the product. You are also designing the use of that product. >use the information available: Eyetrack™ and other users feedback and adapt it to your project. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  6. 6. 8 Online Newspapers: >Portugal> publico.pt + jn.pt >Spain> elpais.com + elmundo.es >Brazil> estadao.com.br + folha.com.br >Argentina> lanacion.com.ar + clarim.com ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  7. 7. 8 Online Newspapers: ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  8. 8. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  9. 9. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  10. 10. Conclusions (I): >all use a 3 column semi-flexible structure >video is present in all papers but integrated as “normal” news in only 5. >graphics are present in 3 newspapers >only 5 present a clear an uncluttered navigation “path”. >only 3 use a flexible modular grid ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  11. 11. Conclusions (II): >a lot of the multimedia features are not fully integrated. >the capabilities of the medium have not been fully explored >there’s a (huge) lack of IA driven decisions >there is not still a clear notion of “the user”. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  12. 12. So… Produce good stories Make them engaging (and update them) and fun to play with. ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  13. 13. So… Produce good stories Make them engaging (and update them) Try, try, try. Always give the best of you and make sure you have fun! ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.
  14. 14. Thank you! Obrigado! Gracias! vargasbarcelona@gmail.com ISOJ’09. Austin, TEXAS. Nuno Vargas, University of Barcelona.

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