Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
City University
London
Neil Thurman & Ben Lupton
International Symposium on Online Journalism: UT Austin April 5 2008Inter...
City University
London
The University for Business & the Professions
““The emphasis online is shifting from text only to t...
City University
London
The University for Business & the Professions
““an overhaul of all its regional newspaperan overhau...
City University
London
The University for Business & the Professions
“The printed newspaper is in crises but of
course it ...
City University
London
The University for Business & the Professions
UK’s Online Video Market - June 2007
5
City University
London
The University for Business & the Professions
Steve Bennedik Editor, Sky News Networked Media
Pete ...
City University
London
The University for Business & the Professions
Online video an opportunity for newspapers:
“They are...
City University
London
The University for Business & the Professions
“People from [BBC] TV news and
news gathering who
don...
City University
London
The University for Business & the Professions
““the bloke with the immaculate hair”the bloke with t...
City University
London
The University for Business & the Professions
BBC Embedded Flash Video Trial
(Hits per 100 visitors...
City University
London
The University for Business & the Professions
“It had set the standard...created the expectation th...
City University
London
The University for Business & the Professions
“Video shouldn’t live outside or separately from the ...
City University
London
The University for Business & the Professions
“They’ll probably end up doing
everything really badl...
City University
London
The University for Business & the Professions
14
“dramatic to the quirky” “showbiz froth”
“primaril...
City University
London
The University for Business & the Professions
““when the bloke smashed up the [$1.5 million] vintag...
City University
London
The University for Business & the Professions
technology
““We’re giving people what they want but h...
City University
London
The University for Business & the Professions
17
‘1.3 million unique users a week’
http://www.guard...
City University
London
The University for Business & the Professions
“a dilution in story choice as multimedia newsrooms c...
City University
London
The University for Business & the Professions
Video: Partnerships VS In House
Mirror.co.uk & ROO Gr...
City University
London
The University for Business & the Professions
““We want to bring the right kind of video through to...
City University
London
The University for Business & the Professions
‘Video use is now central to online
publishing’
Press...
City University
London
The University for Business & the Professions
“We have unique content to
differentiate ourselves in...
Upcoming SlideShare
Loading in …5
×

of

Thurman lupton Slide 1 Thurman lupton Slide 2 Thurman lupton Slide 3 Thurman lupton Slide 4 Thurman lupton Slide 5 Thurman lupton Slide 6 Thurman lupton Slide 7 Thurman lupton Slide 8 Thurman lupton Slide 9 Thurman lupton Slide 10 Thurman lupton Slide 11 Thurman lupton Slide 12 Thurman lupton Slide 13 Thurman lupton Slide 14 Thurman lupton Slide 15 Thurman lupton Slide 16 Thurman lupton Slide 17 Thurman lupton Slide 18 Thurman lupton Slide 19 Thurman lupton Slide 20 Thurman lupton Slide 21 Thurman lupton Slide 22
Upcoming SlideShare
Thurman
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Thurman lupton

Download to read offline

ISOJ 2008

  • Be the first to like this

Thurman lupton

  1. 1. City University London Neil Thurman & Ben Lupton International Symposium on Online Journalism: UT Austin April 5 2008International Symposium on Online Journalism: UT Austin April 5 2008 The University for Business & the Professions 1 Convergence calls: Multimedia story telling at British NewsMultimedia story telling at British News WebsitesWebsites
  2. 2. City University London The University for Business & the Professions ““The emphasis online is shifting from text only to textThe emphasis online is shifting from text only to text with video.”with video.” Rupert Murdoch, speech to American Society of Editors,Rupert Murdoch, speech to American Society of Editors, 20052005 “As an industry, many of us have been remarkably, unaccountably, complacent.” 2
  3. 3. City University London The University for Business & the Professions ““an overhaul of all its regional newspaperan overhaul of all its regional newspaper websites...greater emphasis on multimedia”websites...greater emphasis on multimedia” ““a true multimedia experience for our users”a true multimedia experience for our users” “‘“‘news on demand’ video service”news on demand’ video service” ““serious investment in its own team”serious investment in its own team” 3 The response:
  4. 4. City University London The University for Business & the Professions “The printed newspaper is in crises but of course it has a future. Multimedia has to be an answer.” Bill Hagerty, Editor of the ‘British Journalism Review’, 2006 4
  5. 5. City University London The University for Business & the Professions UK’s Online Video Market - June 2007 5
  6. 6. City University London The University for Business & the Professions Steve Bennedik Editor, Sky News Networked Media Pete Clifton Head of BBC News Interactive Steve Herrmann Editor, BBC News Interactive Neil McIntosh Head of Editorial Development, Guardian.co..uk James Montgomery Editor, FT.com Steve Purcell Editor, Mirror.co.uk Ed Roussel Digital Editor, Telegraph Media Group Anne Spackman Editor, Times Online Marc Webber Assistant Editor, News, The Sun Online Interviewees: Interviews conducted in June/July 2007 6
  7. 7. City University London The University for Business & the Professions Online video an opportunity for newspapers: “They are the ones that break stories in the main...they are not weighed down by the baggage” of broadcast media. Steve Purcell, Editor, Mirror.co.uk “The cost of production in television is sky high when anybody can produce video for the Net. Will what we do be as good? Probably not. Does it need to be? No.” Ed Roussel, Digital Editor, Telegraph Media Group 7
  8. 8. City University London The University for Business & the Professions “People from [BBC] TV news and news gathering who don’t really get what we’re doing.” Pete Clifton, Head of BBC News Interactive e’ve cut up television news and stuck them on web stories.” Steve Herrmann, Editor, BBC News Interactive “Far too often, it’s not performed a very useful function at all.” Pete Clifton, Head of BBC News Interactive 8
  9. 9. City University London The University for Business & the Professions ““the bloke with the immaculate hair”the bloke with the immaculate hair” Pete Clifton,Pete Clifton, Head of BBC News Interactive 9
  10. 10. City University London The University for Business & the Professions BBC Embedded Flash Video Trial (Hits per 100 visitors) 10 Stand-alone Embedded
  11. 11. City University London The University for Business & the Professions “It had set the standard...created the expectation that watching video on the web was going to be that quick, that simple.” Steve Herrmann, Editor, BBC News Interactive 11
  12. 12. City University London The University for Business & the Professions “Video shouldn’t live outside or separately from the rest of what [they] do...That’s absolutely the key thing for us - how do we embed the stuff? It’s primary home has to be the story.” Neil McIntosh, Head of Editorial Development, Guardian.co.uk 12
  13. 13. City University London The University for Business & the Professions “They’ll probably end up doing everything really badly.” Pete Clifton,Pete Clifton, Head of BBC News Interactive “This is not robo journo, this is not us trying to get journalists to have a pen in one hand and a camera in the other...they are distinctive disciplines.” Marc Webber, Assistant Editor, News, Sun Online “I don’t think [print and multimedia] are necessarily a complementary set of skills.” Neil McIntosh, Head of Editorial Development, Guardian.co.uk 13
  14. 14. City University London The University for Business & the Professions 14 “dramatic to the quirky” “showbiz froth” “primarily visual” “lightweight stories”
  15. 15. City University London The University for Business & the Professions ““when the bloke smashed up the [$1.5 million] vintage Ferrari”when the bloke smashed up the [$1.5 million] vintage Ferrari” Pete Clifton, Head of BBC News Interactive “Convergence means less process stories, investigative reporting, international news, and in depth coverage.” Ben Scott, “A Contemporary History of Journalism”, 2005 15
  16. 16. City University London The University for Business & the Professions technology ““We’re giving people what they want but hopefully we’re alsoWe’re giving people what they want but hopefully we’re also leading them into a whole new world of consumption.”leading them into a whole new world of consumption.” Steve Bennedik, Editor, Sky News Networked Media 16
  17. 17. City University London The University for Business & the Professions 17 ‘1.3 million unique users a week’ http://www.guardian.co.uk/media/2008/feb/20/bbc.digitalmedia1
  18. 18. City University London The University for Business & the Professions “a dilution in story choice as multimedia newsrooms cover fewer and fewer stories.” Ben Scott, “A Contemporary History of Journalism”, 2005 Third Party Providers: 18
  19. 19. City University London The University for Business & the Professions Video: Partnerships VS In House Mirror.co.uk & ROO Group: “A bloody mess...relying on American led content.” Steve Purcell, Editor, Mirror.co.uk Sun Online & Press Association: “Contract will kick the bucket.” Marc Webber, Assistant Editor, News, Sun Online ““Specialist video is a unique selling point for newspapers.”Specialist video is a unique selling point for newspapers.” James Montgomery, Editor, FT.com ““We’ll produce original pieces of video journalism built fromWe’ll produce original pieces of video journalism built from the ground up.”the ground up.” Neil McIntosh, Head of Editorial Development, Guardian.co.uk 19
  20. 20. City University London The University for Business & the Professions ““We want to bring the right kind of video through to the website.”We want to bring the right kind of video through to the website.” Pete Clifton, Head of BBC News Interactive 20
  21. 21. City University London The University for Business & the Professions ‘Video use is now central to online publishing’ Press Gazette, 22/10/07 “The vast majority of our audience comes for text.” “Video was not the first point of contact.” “In five years, text will probably be more dominant.” James Montgomery, Editor, FT.com Steve Herrmann, Editor, BBC News Interactive Anne Spackman, Editor, Times Online 21
  22. 22. City University London The University for Business & the Professions “We have unique content to differentiate ourselves in a world where news is becoming increasingly commoditized.” “We have to refashion what our web presence is. It can’t be what it too often is today: a bland repurposing of our print content. Instead it will need to offer compelling and relevant content. Deep, deep local news.” Rupert Murdoch, speech to American Society of Editors, 2005 22

ISOJ 2008

Views

Total views

118

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

3

Shares

0

Comments

0

Likes

0

×