Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Stevens

ISOJ 2005

  • Login to see the comments

  • Be the first to like this

Stevens

  1. 1. Bloggergate: How the CBS National Guard Story Affected Coverage of Webloggers J. Richard Stevens, Ph.D. International Symposium on Online Journalism April 9, 2005
  2. 2. Walter Lippmann, 1920 • “The news of the day as it reaches the newspaper office is an incredible medley of fact, propaganda, rumor suspicion, clues, hopes, and fears, and the task of selecting and ordering that news is one of the truly sacred and priestly offices in a democracy.”
  3. 3. Where do Weblogs fit in? • Are they amateur participants in the “priestly duties” of journalism? • Do they empower the critical debates that form our democracy or do they drown them out in the noise of spectacle? • CBS Bush National Guard Story
  4. 4. Purpose • How does the “MSM” respond to “blogswarms”? • Analyze short-term impact of the blogswarm surrounding the CBS story on New York Times reportage of blogs.
  5. 5. Research Questions 1. What effect did the CBS guard story controversy have on the frequency of New York Times stories mentioning Weblogging and bloggers? 2. Did the CBS controversy lead the New York Times to increase the number of stories about specific blogs or bloggers? 3. Were New York Times stories more or less likely to define blogs or blogging terminology in stories after the controversy than before the controversy?
  6. 6. Research Questions 4. Did the CBS controversy lead the New York Times to increase their use of blogs as sources in their stories? 5. Did the CBS controversy cause the New York Times to publish more blog addresses in their stories? 6. Did the CBS controversy cause the New York Times to frame Weblogs as in conflict with traditional journalism?
  7. 7. Method • Collected NYTimes stories containing blog terminology from June 6, 2004 to December 1, 2004. • Terms = “blog,” “Weblog,” “Web log” and “blogger” • 168 stories • Content Analysis - counting attributes and frames • Intercoder reliability= .9617
  8. 8. Effect of blogswarm on frequency of blog stories • 54% increase in the number of stories mentioning blog terminology • 45% increase in the stories profiling particular blogs • 45% increase in the citation of blogs a source in a story • 35% increase in the number of stories containing blog URLs • 50% increase in the number of stories containing the conflict frame.
  9. 9. Chart #1: Sample comparison 66 22 2 24 14 6 0 102 32 1 35 19 9 6 0 20 40 60 80 100 120 # stories About Blogs Definiton CiteBlogs Addresses Conflict CBS Variables # of stories Pre 9/8 Post 9/8
  10. 10. Chart #2: Number of Blog Stories 4 4 4 7 7 8 4 4 8 8 3 5 6 8 8 10 4 7 10 18 10 9 5 7 0 2 4 6 8 10 12 14 16 18 20 6/16-6/226/23-6/296/30-7/67/7-7/137/14-7/207/21-7/277/28-8/38/4-8/108/11-8/178/18-8/248/25-8/31 9/1-9/79/9-9/159/16-9/229/23-9/299/30-10/610/7-10/1310/14-10/2010/21-10/2710/28-11/311/4-11/1011/11-11/1711/18-11/2411/25-12/1 Week # of stories
  11. 11. Chart #3: Stories About Blogs 0 2 2 2 2 1 3 0 5 2 1 2 2 4 3 3 0 1 3 10 2 6 3 2 0 2 4 6 8 10 12 6/16-6/226/23-6/296/30-7/67/7-7/137/14-7/207/21-7/277/28-8/38/4-8/108/11-8/178/18-8/248/25-8/31 9/1-9/79/9-9/159/16-9/229/23-9/299/30-10/610/7-10/1310/14-10/2010/21-10/2710/28-11/311/4-11/1011/11-11/1711/18-11/2411/25-12/1 Week # of Stories
  12. 12. Chart #4: Stories that Cite Blogs as Sources 0 0 1 1 1 2 2 3 5 4 3 2 3 3 5 3 1 2 6 8 5 5 5 2 0 1 2 3 4 5 6 7 8 9 6/16-6/226/23-6/296/30-7/67/7-7/137/14-7/207/21-7/277/28-8/38/4-8/108/11-8/178/18-8/248/25-8/31 9/1-9/79/9-9/159/16-9/229/23-9/299/30-10/610/7-10/1310/14-10/2010/21-10/2710/28-11/311/4-11/1011/11-11/1711/18-11/2411/25-12/1 Week # of Stories
  13. 13. Chart #6: Stories That Cite Blogs/Addresses 0 0 1 1 1 2 2 3 5 4 3 2 3 3 5 3 1 2 6 8 5 5 5 2 0 0 1 0 1 1 1 1 4 4 1 0 0 0 3 1 0 1 3 10 0 2 2 3 0 2 4 6 8 10 12 6/16-6/226/23-6/296/30-7/67/7-7/137/14-7/207/21-7/277/28-8/38/4-8/108/11-8/178/18-8/248/25-8/31 9/1-9/79/9-9/159/16-9/229/23-9/299/30-10/610/7-10/1310/14-10/2010/21-10/2710/28-11/311/4-11/1011/11-11/1711/18-11/2411/25-12/1 Week # of Stories CiteBlogs Addresses
  14. 14. Chart #7: Conflict Frames 0 1 0 0 1 1 2 0 1 0 0 0 3 4 2 0 1 0 0 3 1 1 1 0 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 6/16-6/226/23-6/296/30-7/67/7-7/137/14-7/207/21-7/277/28-8/38/4-8/108/11-8/178/18-8/248/25-8/31 9/1-9/79/9-9/159/16-9/229/23-9/299/30-10/610/7-10/1310/14-10/2010/21-10/2710/28-11/311/4-11/1011/11-11/1711/18-11/2411/25-12/1 Week # of Stories
  15. 15. Chart #8: Number of Stories with Conflict Frames/CBS References 0 1 0 0 1 1 2 0 1 0 0 0 3 4 2 0 1 0 0 3 1 1 1 0 3 3 1 0 1 0 0 2 0 0 1 0 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 6/16-6/226/23-6/296/30-7/67/7-7/137/14-7/207/21-7/277/28-8/38/4-8/108/11-8/178/18-8/248/25-8/31 9/1-9/79/9-9/159/16-9/229/23-9/299/30-10/610/7-10/1310/14-10/2010/21-10/2710/28-11/311/4-11/1011/11-11/1711/18-11/2411/25-12/1 Week # of Stories Conflict CBS
  16. 16. Thoughts and Conclusions • Relationship developing more gradually • Blogs not as powerful as they like to claim • Benchmarks for other events

×