Soup slides
•1 like•129 views
Report
Share
Download to read offline
ISOJ 2008
More Related Content
Viewers also liked
Viewers also liked(19)
![[Cdg61] rifseep montants](https://cdn.slidesharecdn.com/ss_thumbnails/cdg61rifseep-montants-170218174604-thumbnail.jpg?width=768&fit=bounds)
Similar to Soup slides
Similar to Soup slides(20)
![Hobnobspringhill[2]](https://cdn.slidesharecdn.com/ss_thumbnails/hobnobspringhill2-1232509128095687-1-thumbnail.jpg?width=768&fit=bounds)
![Uc.6.fragment[1]](https://cdn.slidesharecdn.com/ss_thumbnails/uc-6-fragment1-110206095748-phpapp01-thumbnail.jpg?width=768&fit=bounds)
More from Knight Center
More from Knight Center(20)
Recently uploaded
Recently uploaded(9)
Soup slides
- 1. Neighbors Growing Together Learning ~ Sharing ~ Shopping
- 2. Three ideas to take away Community newspaper organizations will become extinct Community host organizations will be the new species Community hosting works
- 3. Change radically or become extinct Media use changing Consumers want to do more than browse our offerings They want to share their events, ideas and solutions. They want multiple sources, not only ours They want to filter on their terms, not ours Businesses want to do more than display their slogans They understand the limited value of banners and buttons They understand they have to compete with service in virtual space the same as they do in real space They want to establish authority, be sought and found when needs arise
- 4. Change radically or become extinct Barriers to entry lowering New efficiencies Web browser rather than web press Sophisticated tools from open source and open architecture Networking to learn quickly New services New players, uninhibited by legacy, rapidly distinguish themselves as exciting choice Instantaneous news, uninhibited by print circulation Pro-Am integration, uninhibited by legacy brand integrity New revenue Don’t need legacy large-advertiser relationships New quality Technology, rather than staff reduction, reduces costs leaving quality high
- 5. Community Host: the new species Suppliers Suppliers ofof Controlled Content Controlled Content Hosts Hosts ofof Aggregated content Aggregated content Tomorrow Pros, Ams Non Profits, For Profits Today Pros Share theirShare their events, Ideas, solutionevents, Ideas, solution
- 6. Community Host: the new species Gathering Gathering Audiences Audiences Gathering Gathering Seekers Seekers Tomorrow Answers Solutions Today Entertainment Access multiple sources,Access multiple sources, not just oursnot just ours
- 7. Community Host: the new species Producing Producing Performances Performances Organizing Organizing Trade Shows Trade Shows Tomorrow Learn from pros Share with peers Shop with exhibitors Today Entertained by pros Filter on their terms,Filter on their terms, not oursnot ours
- 8. Community Host: the new species Stakeholders Their Site Advertising through serving Providing answers to questions Unfiltered access Their Content The CommunityThe Community Hosting BusinessHosting Business
- 9. Community Host: the new species Community News Company Community Host Company
- 10. Neighbors Growing Together Learn ~ Share ~ Shop
- 13. ““These are the guys who saved myThese are the guys who saved my business. I tripled my luncheonbusiness. I tripled my luncheon servings after three weeks ofservings after three weeks of bizOffers”bizOffers” Bricks owner Kate Miller shouting across the restaurant asBricks owner Kate Miller shouting across the restaurant as VillageSoup COO Ron Belyea walked through her doorVillageSoup COO Ron Belyea walked through her door Making money online
- 17. Community hosting market Legacy weekly newspaper markets 30,000 to 40,000 population centers Urban neighborhoods Suburban villages Exurban towns 120,000 population service centers Three to five high school districts Yellow page directory 9,000 to 12,000 business listings
- 18. Community hosting features Instantaneous, exclusively local news in weekly print markets Revenue from non-print participants Docs, lawyers, trades Individual real estate and auto sales staff Small retail, dining, arts, entertainment Unfettered, unfiltered voice to all Making social networking and map mashups relevant
- 19. Community hosting works From event producer to trade show producer Online ad revenue exceeding $450,000 in 2007 (in a market of 80,000 residents) 5% of 6,000 local businesses currently participating; excellent growth opportunities ahead 75% of users, 10+ visits per month 33% of users, 200+ visits per month One Boston suburban daily: 7% more than 10 times, 0% more than 200 times Achieving more than 20% of revenue from online when industry only achieving 3% to 5%.
- 20. Community hosting works VillageSoup is a disruptor Currently first in circulation in one of our markets One legacy down 38% from 2004 The other legacy down 71% from 2004 Currently second in circulation in our other market One legacy down 34% from 2004 The other legacy down 34% from 2004 Award winning web site Locally 54% of those surveyed visit theSoup at least once daily, only 5% visit legacy competitor’s news sites daily Typically over 10,000 unique visitors daily in market with 80,000 residents Spikes whenever weather threatens, sirens blare, municipal debate, family tragedy or celebration
- 21. Likely disruptors Anyone not constrained by Brand protection Legacy practices An aversion to putting feet on the ground Regional Dailies Traditional shopper, TMC Local ISP Entrepreneurs
- 22. Become your own disruptor VillageSoupVillageSoup CommonCommon Exclusive license to VillageSoup Branding Share technology and infrastructure Share best practices and new opportunities
- 23. Three ideas to take away Community newspaper organizations will become extinct Community host organizations will be the new species Community hosting works
- 24. VillageSoup Common We invite you to learn more www.villagesoup.com richard@villagesoup.com 207 594 5351
Editor's Notes
- Eleven year experiment, creating places where neighbors grow together, learning the news and information that effects the community, sharing the events and ideas that unite the community and shopping the goods and services that sustain the community
- It is time for radical change, not incremental change. Yahoo consortiums aren't going to cut it.
- As we think about how best to change, it is critical to focus on why in the 1950's the Internet was created. DARPA scientists were looking for a way to work around the vast bureaucracy of the DOD. They needed a way to seek answers and share ideas scientist to scientist. So, in our case, we set out to create a place that community members could seek answers and share ideas member to member, unfettered by the bureaucracy of our company.
- Legacy monopolies are vulnerable. Reporter generated news and information remains essential to the life of the community. But lower barriers, new tools, new cultures makes it dramatically easier for new players to do it.
- Create a place for all - Pros remain central but must be comfortable next to ams and interacting with ams, including advertisers
- Remember DARPA, many to many, unfettered, unfiltered
- Think about what you do when going to a trade show… you learn, share, seek You are creating a place for these activities in your community. You are hosting the community, going beyond running the show
- Three key components: Their content, their site, serving not getting attention
- Assumes and consumes the news & information business – a new role in the community
- Many different players Many different roles
- From dozens of markets with millions of customers, to millions of markets with dozens of customers. $19.95 per week for bizMembership No-fee auction participation, sales price credited to account Free classifieds with upgrades Journalist images for sale, commission Community box office $25 per year for each real estate data base slot
- Bricks pays $19.95 per week, $1,000 per year for freedom to post offers like this, unfettered, unfiltered as frequently as they desire
- Feet over the threshold, not clicks on a button
- bizMembership includes enhanced listing totally controlled by owner
- Our reporters take their own photos and get a percentage on each sale.
- Exclusively local listings available on our Main Street location. Managed by broker. Unfettered unfiltered
- There are 10,000 such markets in this country. Brooklyn, pop 3 million, 99 weeklies Businesses serve 3 to 4 weekly markets
- Like Google, ebay, Craig’s List, many small players paying small amounts. Businesses competing with service rather than slogans Network with friends, org members, staff members
- Creating loyalty – the new metric How many of your sites have 33% of users coming more than 7 times a day?
- The regional dailies are the ones hurting the most and thus the ones most likely to come into weekly markets. But they better be prepared to be in the hosting business.
- With the help of an $885,000 Knight News Challenge Grant, we are engaging in a series of beta tests of a new platform and a new membership organization called VillageSoup Common. Already have Hamptons, Indianapolis suburbs, Alberta Province Canada, Alabama Coast signed up. Empowering weeklies to survive and enhance community life.
- From News to Hosts Creating places for neighbors to grow together: Learning… Sharing… Shopping…
- If you wish to become your own disruptor of your own business or you wish to be a disruptor of someone else's business please contact us.