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Soraia

  1. 1. Yes, iTouch: a case study of the first Brazilian news media for tablets Prof. Ms. Soraia Herrador Costa Lima Professor at Centro Universitário Estácio Radial de São Paulo e Serviço Nacional de Aprendizagem Comercial (SENAC) Brazil Paper submitted to the 13th International Symposium for Online Journalism Austin, Texas / April 20-21, 2012
  2. 2. Yes, iTouch: a case study of the first Brazilian news media for tablets Brasil 247  Released on March, 13th, 2011  Two daily editions  News and articles about culture, politics, economy, technology, media, agriculture, celebrities, ecology, sports and trips.  Website  Social media accounts (Facebook, Twitter)  Segmented newspapers in three states and Brasília, capital of Brazil (Bahia 247, Brasília 247, Rio 247 and Pernambuco 247).  iPads, Android platform and mobile  40.000 downloads (apps) – iPad
  3. 3. Yes, iTouch: a case study of the first Brazilian news media for tablets Research questions RQ1: Why is Brasil 247 structured as a digital version of magazines, both in content and design? RQ2: What are the challenges for news
  4. 4. Yes, iTouch: a case study of the first Brazilian news media for tablets Inside Brasil 247Inside Brasil 247  The vehicle is guidelined by four standards: interactivity, plurality, agility and democracy  40 people involved  News agencies  The content of the journal is hybrid and depends on the platform that the reader uses.
  5. 5. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Two daily editions: 6 a.m. / 8 p.m.  Editorships: “Poder” (Power); “Brasil” (Brazil); “Mundo” (World); “Economia” (Economy); “Portfolio” (Portfolio); “Agro” (Agriculture); “Eco” (Ecology); “Cultura” (Culture); “Mídia & Tech” (Media & Technology); “Games & Apps”; “Esportes” (Sports); “Seu Dinheiro” (Your Money); “Motor”
  6. 6. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Bottom part − “Nova Edição” (New Edition); “Biblioteca” (Library); “Últimas Notícias” (Last News); “Conteúdo” (Content)  Top part − Audio volume control; favorites news (“Favoritos”), index (“Índice”), back and forward icons; share
  7. 7. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Each edition (rough average) − 23.9 news not signed (provided by news agencies or journalists not mentioned) − 5.3 news with credits to journalists − 2 articles (the articles appeared only in the two first months of the vehicle)
  8. 8. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Texts are always available on the left side, and images and videos on the right  Texts amiable  Language is clear, objective and simple  Humor or incisive comments  Two daily editions: the news aren't the same and issues are rarely repeated  Problems
  9. 9. Yes, iTouch: a case study of the first Brazilian news media for tablets Interactivity, usabilityInteractivity, usability and navigabilityand navigability  “Ajuda” (Help)  3G or Wi-Fi  iOS or Android  News feed (RSS)  Facebook  Twitter  Contact
  10. 10. Yes, iTouch: a case study of the first Brazilian news media for tablets Advertising issuesAdvertising issues  5 advertisements in each edition (rough average)  Interaction  Government publicity (66,6%)
  11. 11. Yes, iTouch: a case study of the first Brazilian news media for tablets ConclusionConclusion  Its structure has improved during its first year  The publishers and journalists learned how to make a new vehicle for this technology, and readers are still dealing with how to use all the possibilities provided by tablets  Journalist content is similar to online journalism  Many images and videos to illustrate the news  Advertisements are very interactive  The vehicle still have problems with revision and it's hard to access the first issues − Since February, 2012 you can only access the latest issues (no more than three weeks)
  12. 12. Yes, iTouch: a case study of the first Brazilian news media for tablets AcknowlegmentsAcknowlegments
  13. 13. Yes, iTouch: a case study of the first Brazilian news media for tablets ContactsContacts  soraia.lima@gmail.com  Facebook: Soraia Lima  Twitter: @soraialima

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