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BE THE DISRUPTOR:
THE EPILOGUE (so far!)
Presentation to #ISOJ
David Skok, @dskok
Director of Digital @globaltvnews
www.gl...
How do we attract an audience?
(Jobs to be done)
How do we reach sustainability?
(Modularity vs. interdependence)
How do w...
 Every story is ongoing
 Every beat is a site
 Every author is a brand
GLOBALNEWS.CASITE PHILOSOPHY
1. SITE REDESIGN
• Editorial: Emphasis on
posts
• Layout: Story “stream”
over a “curated” lineup
• Design: Mobile first
• ...
2. NEW CONTENT MANAGEMENT SYSTEM
• Editorial: “Frictionless
posting and metatags/
SEO/sharing
• IT: Market forces and scal...
 Hourly huddles instead of
daily story meetings
 Real-time analytics
 Weekly editorial meetings
with broadcast
 Breaki...
SUPPER-HOUR NEWSCAST?
@dskok
david.skok@globalnews.ca
www.globalnews.ca
THANK YOU
Skok david
Skok david
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Skok david

ISOJ 2013

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Skok david

  1. 1. BE THE DISRUPTOR: THE EPILOGUE (so far!) Presentation to #ISOJ David Skok, @dskok Director of Digital @globaltvnews www.globalnews.ca
  2. 2. How do we attract an audience? (Jobs to be done) How do we reach sustainability? (Modularity vs. interdependence) How do we change the culture? (RPP Model) AFRAMEWORK FORANSWERING…
  3. 3.  Every story is ongoing  Every beat is a site  Every author is a brand GLOBALNEWS.CASITE PHILOSOPHY
  4. 4. 1. SITE REDESIGN • Editorial: Emphasis on posts • Layout: Story “stream” over a “curated” lineup • Design: Mobile first • Sales: Sponsored, branded and featured partner content Major findings
  5. 5. 2. NEW CONTENT MANAGEMENT SYSTEM • Editorial: “Frictionless posting and metatags/ SEO/sharing • IT: Market forces and scale, WordPress (powers 18% of the internet) • Developers: Evolving open vs. closed community • Sales: Syndication and ad targeting
  6. 6.  Hourly huddles instead of daily story meetings  Real-time analytics  Weekly editorial meetings with broadcast  Breaking news desk  Local desks (12 newsrooms across Canada)  Investigative data desk  Subject beats, including world, politics, health, money, weather & climate, entertainment and technology Beat system Management approaches 3. EDITORIAL WORKFLOWS
  7. 7. SUPPER-HOUR NEWSCAST?
  8. 8. @dskok david.skok@globalnews.ca www.globalnews.ca THANK YOU

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