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HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
1
The Spiral of Silence’s
Persistent Effect on
Onl...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
2
The Spiral of Silence
•Noelle-Neumann (1974)
•No...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
3
Key questions
•Does the Spiral of Silence
exist ...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
4
The Survey
•1,000 people across the U.S.
•Do you...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
5
Findings
•Spiral of Silence persists
•Why? Mean ...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
6
Findings
•What predicts if people feel the spira...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
7
Findings
•What predicts if they will comment?
(a...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
8
Implications
•Get involved in comments
•That rea...
HansK.Meyer(meyerh@ohio.edu)
BurtonSpeakman(bs634313@ohio.edu)
ISOJ2016
9
Thank you!
•Hans K. Meyer
•meyerh@ohio.edu
•Burt...
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Meyer Speakman

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ISOJ 2016

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Meyer Speakman

  1. 1. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 1 The Spiral of Silence’s Persistent Effect on Online News Forums Quieting the commenters
  2. 2. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 2 The Spiral of Silence •Noelle-Neumann (1974) •Not in the majority •Today?
  3. 3. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 3 Key questions •Does the Spiral of Silence exist online? •Anonymity •Incivility •What effect does journalism have? •Public forum •Moderation
  4. 4. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 4 The Survey •1,000 people across the U.S. •Do you read the comments and comment yourself? •Why or why not?
  5. 5. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 5 Findings •Spiral of Silence persists •Why? Mean (out of 5) •Story’s POV conflicts 3.11 •Comments POV conflicts 3.17 •Don’t feel strongly about topic 2.70 •Comments have aggressive tone 18% 25%57% Never Often Rarely
  6. 6. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 6 Findings •What predicts if people feel the spiral? (and can journalists have any effect?) •Age •How important anonymity is to them •Measures to eliminate anonymity •Credibility through comments •Community through comments
  7. 7. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 7 Findings •What predicts if they will comment? (and how can journalists help?) •Perceived Spiral of Silence •Procedures to eliminate anonymity •Noticing Moderation •Community through comments
  8. 8. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 8 Implications •Get involved in comments •That readers notice is most important. •Don’t try too hard. •Anonymity doesn’t solve the spiral. •Communities overlook a lot.
  9. 9. HansK.Meyer(meyerh@ohio.edu) BurtonSpeakman(bs634313@ohio.edu) ISOJ2016 9 Thank you! •Hans K. Meyer •meyerh@ohio.edu •Burton Speakman •bs634313@ohio.edu

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