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Mensing

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Mensing

  1. 1. Click <here> To Learn More Donica Mensing Reynolds School of Journalism University of Nevada, Reno
  2. 2. Purpose • To begin understanding differences between types of online news sites over time • To begin understanding what news factors online might relate to political learning
  3. 3. Method • Collected news stories from online newspapers (The New York Times on the Web, USA Today Online), online broadcast sites (ABCnews.com, CNN.com) and online only sites (Salon and Slate) • During the presidential primary seasons in 2000 and 2004
  4. 4. Method • Randomly selected 10 days in the primary season. Analyzed the first four primary stories in each outlet on each sampled day. • Coded 289 stories in 2000 and 2004 about the presidential primary • Measured seven variables that the literature indicate could relate to political learning
  5. 5. Personal (0) --Institutional (1)
  6. 6. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 Mean Online newspapers Online broadcast Online only news sites Personal (0) v. institutional frame (1) 2000 2004
  7. 7. Contains issue information No info - 0 Has issue info - 1
  8. 8. 0 0.05 0.1 0.15 0.2 0.25 0.3 Online newspapers Online broadcast Online only news sites* Issue coverage 2000 2004
  9. 9. Use of photographs No photo with story (0) -- Photo with story (1)
  10. 10. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Online newspapers* Online broadcast* Online only news sites* Use of Photographs 2000 2004
  11. 11. Use of multimedia No multimedia (0) -- multimedia available (1)
  12. 12. 0 0.1 0.2 0.3 0.4 0.5 0.6 Online newspapers* Online broadcast Online only news sites Use of Multimedia 2000 2004
  13. 13. Use of links from the story page 0 to five (0) - More than 5 (1) USA Today Story, Feb. 19, 2006
  14. 14. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Online newspapers* Online broadcast* Online only news sites Use of links in sidebars 2000 2004
  15. 15. Action items related to the story 0-1 actions (1) -- 2 or more actions (1) CNN story -- Feb. 19, 2004
  16. 16. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Online newspapers* Online broadcast* Online only news sites Action Steps 2000 2004
  17. 17. Ability to provide feedback linked from story No feedback (0) -- Feedback (1)
  18. 18. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Online newspapers Online broadcast* Online only news sites Feedback 2000 2004
  19. 19. 0 0.5 1 1.5 2 2.5 3 3.5 4 Online newspapers* Online broadcast sites* Online only news sites Learning Index 2000 2004
  20. 20. 0 0.5 1 1.5 2 2.5 3 3.5 4 NYT* USA Today* ABC* CNN Salon* Slate* Learning Index 2000 2004

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