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Mc adams

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Mc adams

  1. 1. Multimedia Journalism Narrative Mindy McAdams / University of Florida
  2. 2. Multimedia  Experiences that are:  Interactive  Personal  Computer-based  Those three factors (should) drive design  Presentations that are rich in:  Images (photos, graphics, maps, video)  Sound  Text
  3. 3. Designing media  Linear media (text OR video) --  Lead the user by the nose  Grab them with the lede or the opening shot  Build the narrative  Maintain control at all times  Multimedia --  Provide real choices  Let the users decide and explore  Give up control
  4. 4. Toxic Legacy (Bergen Record, 2005)
  5. 5. Lots of data, but few graphics
  6. 6. Nice map, but straight from print
  7. 7. Photos could have driven this story
  8. 8. Lots and lots of text
  9. 9. Interactive engages the user  Provide multiple “hooks” up front  People (so many stories!)  Places (maps, scenes)  Problem (everyone’s water)  Villain: Ford Motor Co. and “the Mob”  Use motion to propel the hooks  Should NOT be a monolithic narrative  “Small pieces, loosely joined”  Little stories
  10. 10. Immersion and experience  Multimedia allows us to simulate an experience  Less so than a video game, but …  More so than a printed story with photos  The screen is intimate  Very close, seemingly private  Touching the mouse, moving the cursor  (This is also true for online video)  Detachment is NOT what user should feel
  11. 11. Touching Hearts, Herald-Sun, 2001
  12. 12. Animated explanatory graphics
  13. 13. Animated maps
  14. 14. Photo stories with audio
  15. 15. Visual organization of info
  16. 16. Choices and control  It’s NOT about giving the user random or meaningless choices …  It’s about allowing the user to be in control of the experience  The experience = the story
  17. 17. Experiencing the story  Watching is passive  Passive elements must be short  Video is passive : Make it short  Text is passive : Make it short  What can the user do?  Interactivity means having control  If I’m in control, I am not held captive by a big block of text, a 5-minute video, etc.  I can choose, move on, go someplace else
  18. 18. http://mindymcadams.com/ Mindy McAdams / University of Florida Examples linked at http://snipurl.com/opzr

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