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Makoto

  1. 1. Online Landscape in Japan Makoto Ota The Yomiuri Shimbun, Tokyo April 16, 2004
  2. 2. For Your Understanding  Japan has:  127 million population  5 major national papers and many other regional papers  Subscription per HH: 1.07 in 2003  Home-delivery rate: 93.9% in 2003  2 editions on weekdays: morning & evening; 1 on Sundays: morning
  3. 3. For Your Understanding 2  Japan has:  70 million Internet users, HH penetration 81.4% in 2002  BB via ADSL prevails Source: Ministry of General Affairs, 2004
  4. 4. For Your Understanding 3  Japan has;  80 million cell phone subscribers, of which 68 millions are mobile-internet users  All-in-one gadget w/ Java, digital camera, a memory card slot, bar-code reader, IrDA, MP3 player, GPS+navigation, doc+xls+pdf reader… & IC chip, digital TV receiver, and beyond 0 10 20 30 40 50 60 70 millions 2000/6/1 2001/6/1 2002/6/1 2003/6/1 # of celluar internet subscribers (Source: MoGA, Telecommunications Carriers Association, Docomo Report Feb. 2004; http://www.nttdocomo.com/files/presscenter/34_No16_Doc.pdf)
  5. 5. The Yomiuri Shimbun  Founded in 1874, to turn its 130th anniversary this year  Publishes 10 million copies a day  In cooperation w/ The Washington Post, LA Times, Chicago Tribune, The Times (London), Le Figaro…  Governs TV stations, a symphonic orchestra, The Giants, and so on  Reads from top to bottom  Also has an English daily, “The Daily Yomiuri”
  6. 6. Yomiuri On Line  Launched in June, 1995  PV: 200 millions (Jan. 2004); UU: 5 millions at home, 3 millions in office  Ads revenue in FY2003: $7.6 million (15% up)  News + features such as jobs, health, women, cars, money, travel, net&digital, etc.
  7. 7. Keitai Yomiuri  NTT Docomo introduced first in Feb., 1999  Among 80 million cell-phone users, 68 million subscribe to keitai-internet  The Yomiuri feeds news, ring-tone melody, photos, email updates for baseball funs  w/ 300 thousands subscribers paying $2 monthly, resulting in $7 million revenue annually
  8. 8. How YOL works  Updated continuously whenever available, like a news agency or a blog  “Distribution Center,” created in Mar. 2000, enables to publish articles online on 24/7 basis  Same articles as the paper & some materials purchased for features  News Flow: Reporters Sr. reporter called “Captain” Editors/DC Proofreading Dept. Editors/DC Paper or Web or Cell phone or Electronic Signboard and so on
  9. 9. Market & Problems  Competitors: Other papers. Not so much Yahoo! News in Japan. Not yet Google News  Business model: Only ads, No link  Broadband contents: Few movies

Editor's Notes

  • NYTDは2003年収入が$88 million
    MSN and Mainich cooperate their news site
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