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Online Landscape in Japan
Makoto Ota
The Yomiuri Shimbun, Tokyo
April 16, 2004
For Your Understanding
 Japan has:
 127 million population
 5 major national papers and many other
regional papers
 Subscription per HH: 1.07 in 2003
 Home-delivery rate: 93.9% in 2003
 2 editions on weekdays: morning & evening; 1
on Sundays: morning
For Your Understanding 2
 Japan has:
 70 million Internet users, HH penetration
81.4% in 2002
 BB via ADSL prevails
Source: Ministry of General Affairs, 2004
For Your Understanding 3
 Japan has;
 80 million cell phone
subscribers, of which 68
millions are mobile-internet
users
 All-in-one gadget w/ Java,
digital camera, a memory card
slot, bar-code reader, IrDA,
MP3 player, GPS+navigation,
doc+xls+pdf reader… & IC
chip, digital TV receiver, and
beyond
0
10
20
30
40
50
60
70
millions
2000/6/1 2001/6/1 2002/6/1 2003/6/1
# of celluar internet subscribers
(Source: MoGA, Telecommunications Carriers Association, Docomo Report
Feb. 2004;
http://www.nttdocomo.com/files/presscenter/34_No16_Doc.pdf)
The Yomiuri Shimbun
 Founded in 1874, to turn its 130th
anniversary this
year
 Publishes 10 million copies a day
 In cooperation w/ The Washington Post, LA
Times, Chicago Tribune, The Times (London), Le
Figaro…
 Governs TV stations, a symphonic orchestra, The
Giants, and so on
 Reads from top to bottom
 Also has an English daily, “The Daily Yomiuri”
Yomiuri On Line
 Launched in June, 1995
 PV: 200 millions (Jan. 2004); UU: 5
millions at home, 3 millions in office
 Ads revenue in FY2003: $7.6 million (15%
up)
 News + features such as jobs, health,
women, cars, money, travel, net&digital,
etc.
Keitai Yomiuri
 NTT Docomo introduced first in Feb., 1999
 Among 80 million cell-phone users, 68
million subscribe to keitai-internet
 The Yomiuri feeds news, ring-tone melody,
photos, email updates for baseball funs
 w/ 300 thousands subscribers paying $2
monthly, resulting in $7 million revenue
annually
How YOL works
 Updated continuously whenever available, like a
news agency or a blog
 “Distribution Center,” created in Mar. 2000,
enables to publish articles online on 24/7 basis
 Same articles as the paper & some materials
purchased for features
 News Flow: Reporters Sr. reporter called
“Captain” Editors/DC Proofreading Dept.
Editors/DC Paper or Web or Cell phone or
Electronic Signboard and so on
Market & Problems
 Competitors: Other papers. Not so much
Yahoo! News in Japan. Not yet Google
News
 Business model: Only ads, No link
 Broadband contents: Few movies
Makoto

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Makoto

  • 1. Online Landscape in Japan Makoto Ota The Yomiuri Shimbun, Tokyo April 16, 2004
  • 2. For Your Understanding  Japan has:  127 million population  5 major national papers and many other regional papers  Subscription per HH: 1.07 in 2003  Home-delivery rate: 93.9% in 2003  2 editions on weekdays: morning & evening; 1 on Sundays: morning
  • 3. For Your Understanding 2  Japan has:  70 million Internet users, HH penetration 81.4% in 2002  BB via ADSL prevails Source: Ministry of General Affairs, 2004
  • 4. For Your Understanding 3  Japan has;  80 million cell phone subscribers, of which 68 millions are mobile-internet users  All-in-one gadget w/ Java, digital camera, a memory card slot, bar-code reader, IrDA, MP3 player, GPS+navigation, doc+xls+pdf reader… & IC chip, digital TV receiver, and beyond 0 10 20 30 40 50 60 70 millions 2000/6/1 2001/6/1 2002/6/1 2003/6/1 # of celluar internet subscribers (Source: MoGA, Telecommunications Carriers Association, Docomo Report Feb. 2004; http://www.nttdocomo.com/files/presscenter/34_No16_Doc.pdf)
  • 5. The Yomiuri Shimbun  Founded in 1874, to turn its 130th anniversary this year  Publishes 10 million copies a day  In cooperation w/ The Washington Post, LA Times, Chicago Tribune, The Times (London), Le Figaro…  Governs TV stations, a symphonic orchestra, The Giants, and so on  Reads from top to bottom  Also has an English daily, “The Daily Yomiuri”
  • 6. Yomiuri On Line  Launched in June, 1995  PV: 200 millions (Jan. 2004); UU: 5 millions at home, 3 millions in office  Ads revenue in FY2003: $7.6 million (15% up)  News + features such as jobs, health, women, cars, money, travel, net&digital, etc.
  • 7. Keitai Yomiuri  NTT Docomo introduced first in Feb., 1999  Among 80 million cell-phone users, 68 million subscribe to keitai-internet  The Yomiuri feeds news, ring-tone melody, photos, email updates for baseball funs  w/ 300 thousands subscribers paying $2 monthly, resulting in $7 million revenue annually
  • 8. How YOL works  Updated continuously whenever available, like a news agency or a blog  “Distribution Center,” created in Mar. 2000, enables to publish articles online on 24/7 basis  Same articles as the paper & some materials purchased for features  News Flow: Reporters Sr. reporter called “Captain” Editors/DC Proofreading Dept. Editors/DC Paper or Web or Cell phone or Electronic Signboard and so on
  • 9. Market & Problems  Competitors: Other papers. Not so much Yahoo! News in Japan. Not yet Google News  Business model: Only ads, No link  Broadband contents: Few movies

Editor's Notes

  1. NYTDは2003年収入が$88 million MSN and Mainich cooperate their news site No AdSense