CREDIBILITY➤ When users assess journalists
they don’t know via search or
➤ Interactivity is good! In fact,
it mitigates problems such
as gender effects.
➤ Social disclosure creates
positive impressions, but
doesn’t affect credibility.
Jahng, M., Littau, J. (2016). Interacting is believing:
Interactivity, social cue, and perceptions of journalistic
credibility on Twitter. Journalism & Mass Communication
Quarterly, 93(1), 38-58.
JUDGEMENTS➤ PREVIOUS STUDY:
➤ How do users assess the
credibility of a source when
they run into news online?
➤ CURRENT STUDY:
➤ How interactive are
journalists, and is there
some relationship with
➤ Content analysis of 555
➤ Scored on:
➤ Coverage area (lifestyle,
business, civic issues,
politics, opinion, sports)
➤ Interactivity ratio (20 most
➤ Social cue ratio
43.9% OF PROFILES EXHIBITED HIGH
SOCIAL CUE➤ Lifestyle, technology only categories to reverse high/low split
➤ Sports, civics, media more severe versions of split
40.8% OF PROFILES EXHIBITED HIGH
INTERACTIVITY➤ Lifestyle, technology, media only categories to reverse
➤ Most lower categories closer to mean than on social cue
A CLOSER LOOK
1. High amounts of social presence were a strong predictor of
2. Job, not topic area, is mostly driving interactivity
1. Content creators are likely to interact
2. Editors and executives less likely to interact.
➤ Social presence is a bridge to
interactivity. This has training
➤ How open should we be?
Where is the line for
➤ Interactivity is not monolithic
across the professions. Role
matters. So does coverage
➤ Bring out the trolls: Is
passion/fandom in follower
base driving less