SlideShare a Scribd company logo
1 of 13
Download to read offline
A media about power in Colombia 
500,000 unique visitors a month 
71% 29% 
21% 
29% 
28% 
19% 
3% 
25‐34  35‐44  45‐54  55‐64  65‐75 
Young but not so young 
4% 
28% 
23% 
32% 
14% 
Bachillerato  Pregrado  Posgrado  Maestría  Doctorado 
High level of educaDon 
Our offer 
5 original content stories a day 
 
1 Debate plaForm 
 
15 blogs 
 
3 aggregators 
 
1 Live SecDon 6 / 307,000 twiLer followers 
 
Many Databases 
Our REAL offer 
A COMMUNITY OF 
PEOPLE 
INTERESTED IN 
PUBLIC AFFAIRS IN 
COLOMBIA 
 
Sustainability 
•  23 % adverDsing 
•  52 % grants 
•  12 % workshops and 
consulDng 
•  7 % Super Amigos 
•  6 % university events & 
lisDngs 
Achievements 
•  500.000 unique visitors 
•  3rd most read online media by opinion 
leaders 
•  Several scoops – no lawsuits 
•  Becoming a lab for innovaDve 
journalism 
 
•  Having more than 600 Super Amigos 
 
•  Surviving 5 years, 2 babies and sDll 
with a car 
Challenges 
•  Convincing good journalists to 
work at La Silla 
•  Producing high‐quality 
journalism every day 
•  To stay innovaDve 
•  To find a business model 
•  To have la Silla AND a life 
Plans for the future 
•  To become a social network 
plaForm for people 
interested in public affairs in 
Colombia 
 
•  To make money while we 
sleep 
20 lessons to take away 
1. How you see yourself maLers: a 
community, a lab, ¿a business? 
 
2. Hiring journalists is not always a good 
idea. ArDsts and engineers. 
 
3. Each user is important: you have to 
respect them. 
 
4. The key is transparency 
 
5. Aggregate news, produce original 
content 
20 lessons to take away 
6. Have a unique personality 
 
7. Build upon exisDng networks 
 
8. Let people do on your page at least 
what they do on Facebook 
 
9. No maLer what, sDck to your rouDne 
 
10. Dedicate enDrely to it 
20 lessons to take away 
11. Understand how Internet thinks and act 
accordingly 
 
12. GamificaDon of informaDon is a way to 
go 
 
13. Know your audience / sell your audience 
 
14. Grow slowly and in the direcDon you 
want 
 
15. Everything is beta 
 
20 lessons to take away 
16. Traffic or PresDge: can you moneDze it? 
 
17. Transmedia is a good idea 
 
18. Nothing is really free 
 
19. As long as everything is beauDful all 
match 
 
20. You only accomplish things when 
someone is in charge of it. 
 
ENJOY 

More Related Content

Viewers also liked (20)

Peter Bale
Peter BalePeter Bale
Peter Bale
 
Boyer
BoyerBoyer
Boyer
 
Linda jean
Linda jeanLinda jean
Linda jean
 
Wikipedia. lih.
Wikipedia. lih.Wikipedia. lih.
Wikipedia. lih.
 
Carroll richardson
Carroll richardsonCarroll richardson
Carroll richardson
 
Molyneux holton
Molyneux holtonMolyneux holton
Molyneux holton
 
Weblogsethical
WeblogsethicalWeblogsethical
Weblogsethical
 
Meraz
MerazMeraz
Meraz
 
Madan2011
Madan2011Madan2011
Madan2011
 
Royal blasingame
Royal blasingameRoyal blasingame
Royal blasingame
 
Rasmus
RasmusRasmus
Rasmus
 
Moroney
MoroneyMoroney
Moroney
 
Brady jim
Brady jimBrady jim
Brady jim
 
Gingras
GingrasGingras
Gingras
 
Avila
AvilaAvila
Avila
 
Barker
BarkerBarker
Barker
 
O shea
O sheaO shea
O shea
 
Demaeyer
DemaeyerDemaeyer
Demaeyer
 
Thurman
ThurmanThurman
Thurman
 
Evan Smith
Evan SmithEvan Smith
Evan Smith
 

Similar to Leon

Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent ManagementLee Aase
 
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...Terry Coniglio
 
Is Social Media Prominent In Your Business?
Is Social Media Prominent In Your Business?Is Social Media Prominent In Your Business?
Is Social Media Prominent In Your Business?Blue Thumb
 
Integrated social media into your digital marketing plan
Integrated social media into your digital marketing planIntegrated social media into your digital marketing plan
Integrated social media into your digital marketing planMary Wang
 
The Conversation presentation at HMRI
The Conversation presentation at HMRIThe Conversation presentation at HMRI
The Conversation presentation at HMRI2013UoN
 
ESBN - Marketing Strategy
ESBN - Marketing StrategyESBN - Marketing Strategy
ESBN - Marketing StrategyPanos Anadiotis
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesJeff Schneider
 
YWCA POLICY & ADVOCACY CAMPAIGN.pptx
YWCA POLICY & ADVOCACY CAMPAIGN.pptxYWCA POLICY & ADVOCACY CAMPAIGN.pptx
YWCA POLICY & ADVOCACY CAMPAIGN.pptxAthena Rayburn
 
Social media
Social mediaSocial media
Social mediasai kiran
 
Using influencers to maximise your brand potential | Unlocking the power of s...
Using influencers to maximise your brand potential | Unlocking the power of s...Using influencers to maximise your brand potential | Unlocking the power of s...
Using influencers to maximise your brand potential | Unlocking the power of s...CharityComms
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationLee Aase
 
Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...
Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...
Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...CharityComms
 
Social media and the procurement organization
Social media and the procurement organizationSocial media and the procurement organization
Social media and the procurement organizationJustin Sullivan
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Nicole Lampe
 
Opening lecture: Intro to Social Media [UPDATED Jan 2014]
Opening lecture: Intro to Social Media [UPDATED Jan 2014]Opening lecture: Intro to Social Media [UPDATED Jan 2014]
Opening lecture: Intro to Social Media [UPDATED Jan 2014]Michael Netzley, Ph.D.
 
Social Media Hype
Social Media HypeSocial Media Hype
Social Media Hypemhoneywell
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsLee Aase
 

Similar to Leon (20)

Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent Management
 
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...
 
Is Social Media Prominent In Your Business?
Is Social Media Prominent In Your Business?Is Social Media Prominent In Your Business?
Is Social Media Prominent In Your Business?
 
Integrated social media into your digital marketing plan
Integrated social media into your digital marketing planIntegrated social media into your digital marketing plan
Integrated social media into your digital marketing plan
 
The Conversation presentation at HMRI
The Conversation presentation at HMRIThe Conversation presentation at HMRI
The Conversation presentation at HMRI
 
ESBN - Marketing Strategy
ESBN - Marketing StrategyESBN - Marketing Strategy
ESBN - Marketing Strategy
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for Municipalities
 
Imagine.fac.sen
Imagine.fac.senImagine.fac.sen
Imagine.fac.sen
 
YWCA POLICY & ADVOCACY CAMPAIGN.pptx
YWCA POLICY & ADVOCACY CAMPAIGN.pptxYWCA POLICY & ADVOCACY CAMPAIGN.pptx
YWCA POLICY & ADVOCACY CAMPAIGN.pptx
 
Social media
Social mediaSocial media
Social media
 
Using influencers to maximise your brand potential | Unlocking the power of s...
Using influencers to maximise your brand potential | Unlocking the power of s...Using influencers to maximise your brand potential | Unlocking the power of s...
Using influencers to maximise your brand potential | Unlocking the power of s...
 
Social media 101 pres
Social media 101 presSocial media 101 pres
Social media 101 pres
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN Orientation
 
Magnetic growth
Magnetic growthMagnetic growth
Magnetic growth
 
Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...
Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...
Free Being Me media campaign. PR Network: Going behind the headlines, 13 Apri...
 
Social media and the procurement organization
Social media and the procurement organizationSocial media and the procurement organization
Social media and the procurement organization
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12
 
Opening lecture: Intro to Social Media [UPDATED Jan 2014]
Opening lecture: Intro to Social Media [UPDATED Jan 2014]Opening lecture: Intro to Social Media [UPDATED Jan 2014]
Opening lecture: Intro to Social Media [UPDATED Jan 2014]
 
Social Media Hype
Social Media HypeSocial Media Hype
Social Media Hype
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and Professions
 

More from Knight Center (20)

Martin
MartinMartin
Martin
 
Britt
BrittBritt
Britt
 
Joseph yoo
Joseph yooJoseph yoo
Joseph yoo
 
Singer
SingerSinger
Singer
 
Ramirez
RamirezRamirez
Ramirez
 
Griggs
GriggsGriggs
Griggs
 
Ting tingchia
Ting tingchiaTing tingchia
Ting tingchia
 
Symson
SymsonSymson
Symson
 
Garcia ruiz
Garcia ruizGarcia ruiz
Garcia ruiz
 
Brundrett. 2015
Brundrett. 2015Brundrett. 2015
Brundrett. 2015
 
J moroney
J moroneyJ moroney
J moroney
 
Collins
CollinsCollins
Collins
 
Ray
RayRay
Ray
 
Owen
OwenOwen
Owen
 
Diakopoulos
DiakopoulosDiakopoulos
Diakopoulos
 
Scacco
ScaccoScacco
Scacco
 
Havlak
HavlakHavlak
Havlak
 
Lee
LeeLee
Lee
 
Hernandez
HernandezHernandez
Hernandez
 
Robins
RobinsRobins
Robins
 

Leon