Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Krumsvik

ISOJ 2010

  • Login to see the comments

  • Be the first to like this

Krumsvik

  1. 1. Professional Journalism, UGC, and Freedom of Expression Arne H. Krumsvik University of Oslo
  2. 2. Users regard online discussion forums most important for freedom of expression Online most important Paper most important 0 5 10 15 20 25 30 35 40 45 Journalists Users Question: How important do you regard the online newspaper’s discussion forum is for freedom of expression (compared to the letters-to-the-editor section in the paper edition)?
  3. 3. Online newspapers regarded most important regardless of age 16-24 25-34 35-44 45-54 55-64 65+ 0 5 10 15 20 25 30 35 40 45 Online Paper Question: How important do you regard the online newspaper’s discussion forum is for freedom of expression (compared to the letters-to-the-editor section in the paper edition)?
  4. 4. More users and journalists thinks pre-moderation is positive Positive Negative 0 10 20 30 40 50 60 Journalists Users Question: Today most postings in online discussion forums are not moderated before publishing. Will a change of this affect the importance of online debates in relation to freedom of speech, or will there be no difference?
  5. 5. …however users viewing online as most important, regard pre-moderation as negative Positive Negative 0 10 20 30 40 50 60 70 Online most important Question: Today most postings in online discussion forums are not moderated before publishing. Will a change of this affect the importance of online debates in relation to freedom of speech, or will there be no difference?
  6. 6. Second positions newspapers are less successful in increasing total time spent No difference Longer time Shorter time 0 10 20 30 40 50 60 No 1 No 2 Alone Question: How have your use changed? Using shorter time/longer time/no difference on both versions in total compared with time spend on paper earlier.
  7. 7. Journalists more content with the traditional channel Online Paper 3 3.2 3.4 3.6 3.8 4 4.2 4.4 4.6 Journalists Users Question: In total, how content are you with the <newspapers> editions? Score 1 to 6 + not relevant
  8. 8. More online journalism – less trust 0 5 10 15 20 25 For major market dailies the share having les trust in the online editions has increased from 14 to 23 per cent from 2005 to 2008. Question: Do you have more or less trust in the online edition compiling with the ethical standards defined by the the Code of Ethics set up by the Press Association (compared to the traditional channel)
  9. 9. …however users are not as negative as the journalists More trust in the online edition Less trust in the online edition 0 10 20 30 40 50 60 Newspaper journalists Users Question: Do you have more or less trust in the online edition compiling with the ethical standards defined by the the Code of Ethics set up by the Press Association (compared to the traditional channel)
  10. 10. Smaller newspapers use the online newspaper for marketing and brand building Image Marketing 0 10 20 30 40 50 60 70 80 < 5000 5-10.000 10-40.000 > 40.000 Circulation Question: What are the roles of the online newspaper?
  11. 11. Larger newspapers focus on business development online Explore opportunities Business development 0 10 20 30 40 50 60 70 80 90 100 < 5000 5-10.000 10-40.000 > 40.000 Question: What are the roles of the online newspaper? Circulation
  12. 12. Arne h. krumsvik a.h.krumsvik@media.uio.no - http://krumsvik.com

×