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Kinsey Wilson
April 15, 2016ISOJ, Austin
“The old stuff gets
broken faster than the
new stuff is put in its
place.”
– Clay Shirky
Working
Pay walls. For the few.
Non-profits. Texas Tribune, ProPublica.
For-profit niche sites. The Shade Room.
Networked ...
Not Working
Advertising.
Non-profits. Syria Deeply.
Brand-name journalism. Grantland, 538.
Scale. Yahoo, HuffPo, Vice? Vox?
Themes
News consumption in the mobile era
Advertising
Platforms
Visual journalism
0
50
100
150
200
250
300
350
400
NYT BuzzFeed Huffington
Post
Vox Media Gawker
Media
Millions
5½ pounds
591 pages
Strategic focus
Journalism at the core
Double engaged readers
Times as daily habit
Subscription first
Destination
Focus on...
Kinsey Wilson
April 15, 2016ISOJ, Austin
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
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Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
Kinsey Wilson
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Kinsey Wilson

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ISOJ 2016

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Kinsey Wilson

  1. 1. Kinsey Wilson April 15, 2016ISOJ, Austin
  2. 2. “The old stuff gets broken faster than the new stuff is put in its place.” – Clay Shirky
  3. 3. Working Pay walls. For the few. Non-profits. Texas Tribune, ProPublica. For-profit niche sites. The Shade Room. Networked journalism. Panama Papers.
  4. 4. Not Working Advertising. Non-profits. Syria Deeply. Brand-name journalism. Grantland, 538. Scale. Yahoo, HuffPo, Vice? Vox?
  5. 5. Themes News consumption in the mobile era Advertising Platforms Visual journalism
  6. 6. 0 50 100 150 200 250 300 350 400 NYT BuzzFeed Huffington Post Vox Media Gawker Media Millions
  7. 7. 5½ pounds 591 pages
  8. 8. Strategic focus Journalism at the core Double engaged readers Times as daily habit Subscription first Destination Focus on the reader
  9. 9. Kinsey Wilson April 15, 2016ISOJ, Austin

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