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· Internet company of Spanish Grupo Prisa
· 8 media sites:
· ELPAIS.com · as.com
· CadenaSer.com · CincoDias.com
· los40.com · EP3.es
· Cuatro.com · plus.es
· Around 200 people in total
· Around 100 in Content Department:
Each online media has a specific team,
and there is also a common central
· 2006: 30 Million € revenues (+42%)
· 2006: profitable for the first time
· National and international awards (3 EPpy
last two years)
EL PAÍS / ELPAIS.com
· Same location, different teams
· Coordination at the top level
· Internet is a different media: different
rules, different languaje, different time,
different users, different goals, different
professional profiles, different ads…
· COORDINATION and COLLABORATION,
but not INTEGRATION
· January 2007: 7 Million unique users
· 600-700,000 daily
2. User participation
· Around 600,000 monthly unique users
· Around 10% of total users
· One third of contents, user generated
· 2 music CDs (60,000 downloads)
· 1 comic
· Big change this last years
· Multimedia department: 6 people
· News agencies, CNN+, Cuatro, own videos
· Integrated and specific section
· Around 40 videos daily
· Several million each month
…and welcome to Madrid
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