8th International Symposium
on Online Journalism
University of Texas at Austin
March 30-31, 2007
Ismael Nafría
Content Deputy Editor, Prisacom/ELPAIS.com
inafria@prisacom.com

1. Organization
2. User participation
3. Video

1. Organization
Prisacom:
· Internet company of Spanish Grupo Prisa
· 8 media sites:
· ELPAIS.com · as.com
· CadenaSer.com · CincoDias.com
· los40.com · EP3.es
· Cuatro.com · plus.es

Prisacom:
· Around 200 people in total
· Around 100 in Content Department:
Each online media has a specific team,
and there is also a common central
online newsroom
· 2006: 30 Million € revenues (+42%)
· 2006: profitable for the first time
· National and international awards (3 EPpy
last two years)

EL PAÍS / ELPAIS.com
· Same location, different teams
· Coordination at the top level
· Internet is a different media: different
rules, different languaje, different time,
different users, different goals, different
professional profiles, different ads…
· COORDINATION and COLLABORATION,
but not INTEGRATION

ELPAIS.com
· January 2007: 7 Million unique users
· 600-700,000 daily

2. User participation
· True believers (7 years)
· 6 staff + 6 collaborators
· Around 18,000 inputs daily:
· Polls (7,000)
· Forums (3,000)
· Readers Sentences (2,000)
· Comments in news (1,500)
· Comments in blogs (600)
· Questions Digital Interviews (500)
· Others: news corrections, chat, emails…
· Yo, Periodista

2. User participation
· Around 600,000 monthly unique users
· Around 10% of total users
· EP3.es
· One third of contents, user generated
· 2 music CDs (60,000 downloads)
· 1 comic

2. Video
· Big change this last years
· Multimedia department: 6 people
· News agencies, CNN+, Cuatro, own videos
· Different!
· Integrated and specific section
· Around 40 videos daily
· Several million each month

Thank you!
…and welcome to Madrid
inafria@prisacom.com