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Ismael

  1. 1. 8th International Symposium on Online Journalism University of Texas at Austin March 30-31, 2007 Ismael Nafría Content Deputy Editor, Prisacom/ELPAIS.com inafria@prisacom.com
  2. 2. 1. Organization 2. User participation 3. Video
  3. 3. 1. Organization Prisacom: · Internet company of Spanish Grupo Prisa · 8 media sites: · ELPAIS.com · as.com · CadenaSer.com · CincoDias.com · los40.com · EP3.es · Cuatro.com · plus.es
  4. 4. Prisacom: · Around 200 people in total · Around 100 in Content Department: Each online media has a specific team, and there is also a common central online newsroom · 2006: 30 Million € revenues (+42%) · 2006: profitable for the first time · National and international awards (3 EPpy last two years)
  5. 5. EL PAÍS / ELPAIS.com · Same location, different teams · Coordination at the top level · Internet is a different media: different rules, different languaje, different time, different users, different goals, different professional profiles, different ads… · COORDINATION and COLLABORATION, but not INTEGRATION
  6. 6. ELPAIS.com · January 2007: 7 Million unique users · 600-700,000 daily
  7. 7. 2. User participation · True believers (7 years) · 6 staff + 6 collaborators · Around 18,000 inputs daily: · Polls (7,000) · Forums (3,000) · Readers Sentences (2,000) · Comments in news (1,500) · Comments in blogs (600) · Questions Digital Interviews (500) · Others: news corrections, chat, emails… · Yo, Periodista
  8. 8. 2. User participation · Around 600,000 monthly unique users · Around 10% of total users · EP3.es · One third of contents, user generated · 2 music CDs (60,000 downloads) · 1 comic
  9. 9. 2. Video · Big change this last years · Multimedia department: 6 people · News agencies, CNN+, Cuatro, own videos · Different! · Integrated and specific section · Around 40 videos daily · Several million each month
  10. 10. Thank you! …and welcome to Madrid inafria@prisacom.com

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