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ISOJ 2013

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  1. 1. April 19th 2013 Researching on the new relationship between audiences and journalism: a methodological toolkit Irene Serrano Vazquez PhD candidate Concordia University Twitter:/ireneserrano
  2. 2. Production on demand Individual customization Contents a la carte New media technologies Ubiquity
  3. 3. User-generated content and journalism Photo: Manoocher Deghati / The Associated Press
  4. 4. Five elements to take into account... ....when analyzing audience generated journalistic content: *Audiences *Journalists * Contents *Tools *Context The Power of the Press
  5. 5. The people formerly known as the audience - Who are those creating media content? - Where are they located? - Are they representative of a whole population? ? - Who is consuming user-generated content? - What are the effects and impacts of the consumption of user-generated content?
  6. 6. Journalists have something to say “The manner in which journalists imagine their audience has public consequences.” C.W. Anderson (2012)
  7. 7. User-Generated Content: is it so good?
  8. 8. Tools are not neutral Terms of serviceCorporative dimensions Community Guidelines Affiliations
  9. 9. The offline context
  10. 10. Conclusions  Audiences are not an abstract element  Who are the audiences of the audiences?  Journalists should be an object of study  User-generated content needs to be analyzed  Tools have a corporate side  The context matters - Generalizations are dangerous!