April 19th 2013
Researching on the new relationship
between audiences and journalism:
a methodological toolkit
Irene Serrano Vazquez
Production on demand
Contents a la carte
New media technologies
Photo: Manoocher Deghati / The Associated Press
Five elements to take
....when analyzing audience generated journalistic content:
The Power of the Press
The people formerly known as the audience
- Who are those creating media content?
- Where are they located?
- Are they representative of a whole population?
- Who is consuming user-generated content?
- What are the effects and impacts of the
consumption of user-generated content?
something to say
“The manner in which journalists imagine their audience has public
consequences.” C.W. Anderson (2012)
Audiences are not an abstract element
Who are the audiences of the audiences?
Journalists should be an object of study
User-generated content needs to be analyzed
Tools have a corporate side
The context matters - Generalizations are dangerous!