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Holton

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ISOJ 2012

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Holton

  1. 1. Who Knows Best? Attitudes and perceptions of citizen journalism and the news through the lens of creators and consumers #ISOJ | April 21, 2012 | Austin, Texas @AveryHolton @markcoddington @_HGZ_
  2. 2. Users Generating Content Citizen Journalists Participatory Journalists Interactive Journalists We know news creators as…
  3. 3. They are reactionary. They are co-opted. They are valued increasingly for the data they provide. Yet they are a relative few. They are influential.
  4. 4. Their content is perceived as less important than “professional” content (Bergstrom, 2011; Towner & Dulio, 2011)… …though their news content is still seen as valuable (Nah & Chung, 2012; Wahl-Jorgensen, Williams, & Wardle, 2010).
  5. 5. Given the past associations between UGC consumption and perceptions and the positively oriented motivations for UGC creation: H1. Individuals’ news creation will be positively associated with positive attitudes regarding citizen journalism. H2. Individuals’ consumption of citizen journalism will be positively associated with positive attitudes about citizen journalism. RQ1. What association, if any, will there be between news consumers and attitudes about citizen journalism?
  6. 6. The tenets of good journalism according to professional journalists are: Accuracy, autonomy, objectivity, watchdog nature The tenets of good journalism according to the public are: Giving voice to the people, interpretation, objectivity (though journalists are failing at it)
  7. 7. We thus pose the following two hypotheses and one research question regarding the conceptions of good journalism among news creators, news consumers, and citizen journalism consumers: H3. Individuals’ creation of news content will be positively associated with affirming the professional tenets of good journalism. H4. Individuals’ news consumption will be positively associated with affirming the professional tenets of good journalism. RQ2. What association, if any, will there be between citizen journalism consumers and affirming the professional tenets of good journalism?
  8. 8. Method Data: Nationally representative survey of adults, 312 respondents Key Variables: News creation, news consumption, citizen journalism consumption, attitude toward citizen journalism, perception of the tenets of good journalism Controls: Gender (64.6% female), age (M = 49.32, SD = 12.25), race (77.2% white), education levels (M = 4.52, SD = 1.92, 1 = high school, 8 = doctorate), income (M = 6.26, SD = 2.53, 1 = less than $10,000, 15 = more than $100,000) Other controls: Political efficacy, trust
  9. 9. Results
  10. 10. Results
  11. 11. Results
  12. 12. So, who knows best? The distinction between creators and consumers might not be as important as the distinction between news consumers and consumers of citizen journalism. Those who consume citizen journalism may have the best attitudes about it. Those who consume the news generally may best identify with the tenets of professional journalism, more than those who create content. Those who create might just create.
  13. 13. #ISOJ @AveryHolton @MarkCoddington @_HGZ_ THANK YOU!

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