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Halla

ISOJ 2014

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Halla

  1. 1. Leia LivePaperLeia LivePaper Cracking the Digital DilemmaCracking the Digital Dilemma Valtteri Halla, Entrepreneur and CTOValtteri Halla, Entrepreneur and CTO Leia Media Oy – leiamedia.comLeia Media Oy – leiamedia.com 15th International Symposium on Online Journalism15th International Symposium on Online Journalism Austin, TexasAustin, Texas 4-April-20144-April-2014 We make reading easy.
  2. 2. 1 3 6 2 0 1 3 15:115:1 No Way Out?No Way Out? The Digital NewsQuake
  3. 3. Paper has excellent qualities: controlled content experience, no electricity, lightness But printing and logistics cost a lot of money, Information gets old and recycling is a hassle. Digital paper ??? Reinventing The Paper
  4. 4. Leia LivePaper Good old news experience Well branded With the convenience of paper At a fraction of cost In a controlled channel Powered by indoors light
  5. 5.  9,7” portrait color eInk display  Thickness 6 mm / 0.23”  Weight 525 g / 1.1 lb  Button input  Wireless Bluetooth update via smartphone  Indoors solar panel  Indefinite usage time with lamp/solar charging  18 days battery life without lamp/solar charging  Zero configuration Current Leia Reader
  6. 6. Thickness 2 mm / 0.8” Weight 200g / 0.4 lb Flexible, foldable Pocketable Tabloid Tens of $ Disposable Not-So-Distant Vision
  7. 7. 1 3 6 2 0 1 3 Environmental break-even compared to paper news currently: < 3 months The Greenest Paper Life Cycle Assessment of current Leia eReader done using IMPACT2002+ method
  8. 8. Summary: The Digital Dilemma Cracked 1. Convenience of Paper 2. Brand Presence and Mind Share 3. Digital Business Rewrite the rules … and get what you need!
  9. 9. Further information: Valtteri Halla, CTO, Leia Media valtteri.halla@leiamedia.com Tel. +358 40 5743 898 www.leiamedia.com

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