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Reformatting the Business
Model
International Symposium on Online Journalism
Who are we?
• Five years old
• Non-profit
• Nonpartisan
• Covers ONLY
state politics,
policy, and
government
• Digitally
f...
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
“The poster child for revenue diversity.” - Nieman Jo...
Why is revenue diversity important?
1. Protects against market forces
Why is revenue diversity important?
2. Keeps organization focused on
innovation/entrepreneurship
“Earned”
revenue
Philanth...
Why is revenue diversity important?
3. Protects against undue influence from funders
Thanks!
Tim Griggs
@TTGriggs
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ISOJ 2015

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  1. 1. Reformatting the Business Model International Symposium on Online Journalism
  2. 2. Who are we? • Five years old • Non-profit • Nonpartisan • Covers ONLY state politics, policy, and government • Digitally focused • News, data, events
  3. 3. Corporate Events Foundations Individual gifts Consumer revenue Other
  4. 4. Corporate Events Foundations Individual gifts Consumer revenue Other
  5. 5. Corporate Events Foundations Individual gifts Consumer revenue Other
  6. 6. Corporate Events Foundations Individual gifts Consumer revenue Other
  7. 7. Corporate Events Foundations Individual gifts Consumer revenue Other
  8. 8. Corporate Events Foundations Individual gifts Consumer revenue Other
  9. 9. Corporate Events Foundations Individual gifts Consumer revenue Other “The poster child for revenue diversity.” - Nieman Journalism Lab
  10. 10. Why is revenue diversity important? 1. Protects against market forces
  11. 11. Why is revenue diversity important? 2. Keeps organization focused on innovation/entrepreneurship “Earned” revenue Philanthropi c support $$ 2010 2011 2012 2013 2014 Individual gifts Foundations Corporate Events Consumer revenue Other
  12. 12. Why is revenue diversity important? 3. Protects against undue influence from funders
  13. 13. Thanks! Tim Griggs @TTGriggs

ISOJ 2015

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