1. Reformatting the Business
Model
International Symposium on Online Journalism

2. Who are we?
• Five years old
• Non-profit
• Nonpartisan
• Covers ONLY
state politics,
policy, and
government
• Digitally
focused
• News, data,
events

3. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other

4. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other

5. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other

6. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other

7. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other

8. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other

9. Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
“The poster child for revenue diversity.” - Nieman Journalism Lab

10. Why is revenue diversity important?
1. Protects against market forces

11. Why is revenue diversity important?
2. Keeps organization focused on
innovation/entrepreneurship
“Earned”
revenue
Philanthropi
c support
$$
2010 2011 2012 2013 2014
Individual gifts Foundations
Corporate Events
Consumer revenue Other

12. Why is revenue diversity important?
3. Protects against undue influence from funders

13. Thanks!
Tim Griggs
@TTGriggs