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Gerber2011

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Gerber2011

  1. 1. Google Confidential and Proprietary International Symposium on Online Journalism Austin, TX 1 April 2011 Jim Gerber Director, Strategic Partnerships, News One Pass
  2. 2. Google Confidential and Proprietary Challenges to paid content growth 2 Sustaining Traffic Managing Access, Revenue Models Selling Across Multiple Platforms
  3. 3. Google Confidential and Proprietary What model to implement? 3
  4. 4. Google Confidential and Proprietary The answer is: 4 It depends…
  5. 5. Google Confidential and Proprietary What publishers need 5 Create once Sell anywhere
  6. 6. Google Confidential and Proprietary Google One Pass 6 A payment and authentication platform for publishers
  7. 7. Google Confidential and Proprietary One Pass vision • New revenue stream • Reader engagement and retention • Lightweight technology implementation • Multi-device/platform • Business model flexibility 7
  8. 8. Google Confidential and Proprietary Business model flexibility 8 • Subscriptions – Variable lengths – Auto-renewing • Metered models (publisher controlled) • Day pass (or other time frame) • Pay-per-article/bundle – Single article – Article bundle (e.g., Premium section, special event, vertical section) • Print subscriber discounts (via couponing in v1) • In-app access (per platform provider TOS)
  9. 9. Google Confidential and Proprietary Roles & responsibilities 9 Google manages authentication, payment processing Publisher manages pricing, content, business rules, customer support
  10. 10. Google Confidential and Proprietary Google One Pass Premium content experience controlled by the Publisher 10 Article Preview By Michael D. Shear The News Site Staff Writer Thursday, April 8, 2010; 9:31 AM One Pass – powered by Checkout
  11. 11. Google Confidential and Proprietary So what is the answer? 11
  12. 12. Google Confidential and Proprietary Then what can you do? 12 Experiment and iterate
  13. 13. Google Confidential and Proprietary For More Information 13 One Pass http://www.google.com/onepass Android http://www.android.com/ Chrome https://chrome.google.com/webstore
  14. 14. Google Confidential and Proprietary Thank you! 14

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