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Espen2011

ISOJ 2011

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Espen2011

  1. 1. WORK TIME INTERACTING WITH THE READERS WHY I ASK MY JOURNALISTS TO SPEND ESPEN EGI L HANSEN, EXECUT I V E EDI TOR VG. NO, NORWAY TWITTER: @EGHAN AUSTIN TEXAS, 2nd OF APRIL 2011
  2. 2. Iceland one year ago
  3. 3. Can we help readers help each other?
  4. 4. TheHitchhiker’sCentralwasbuiltin 7hours
  5. 5. 5000 connections were made bringing tens of thousands of our readers home
  6. 6. WEGAVETHEM • News • Information • Insight • Meeting points THEYGAVEUS • News • Information • Pictures • Videos
  7. 7. BECAUSE… HELPING THEM HELPING EACH OTHER HELP US BEING RELEVANT
  8. 8. Can readers improve editorial quality?
  9. 9. Readers help us correct mistakes
  10. 10. 17 000 typos reported • Dramatic improvement in quality • 17 000 typos reported • No more complaints to the Editor-in- Chief Tommy.Jocumsen@vg.no 16 0 50 100 150 200 250 300 350 2010-04-08 2010-04-14 2010-04-20 2010-04-26 2010-05-02 2010-05-08 2010-05-14 2010-05-20 2010-05-26 2010-06-01 2010-06-07 2010-06-13 2010-06-19 2010-06-25 2010-07-01 2010-07-07 2010-07-13 2010-07-19 2010-07-25 2010-07-31 2010-08-06 2010-08-12 2010-08-18 2010-08-24 2010-08-30 2010-09-05 2010-09-11 Articles Access given to List of Top 20 volunteers launched 2010-05-14 2010-05-18 2010-05-22 2010-05-26 2010-05-30 2010-06-03 2010-06-07 2010-06-11 2010-06-15 2010-06-19 2010-06-23 2010-06-27 2010-07-01 2010-07-05 2010-07-09 2010-07-13 2010-07-17 2010-07-21 2010-07-25 2010-07-29 2010-08-02 2010-08-06 2010-08-10 2010-08-14 2010-08-18 2010-08-22 2010-08-26 2010-08-30 2010-09-03 2010-09-07 2010-09-11 Avg… Time Passed: Reported -> Fixed Typos Per Day Since Launch
  11. 11. BECAUSE… THEY IMPROVE EDITORIAL QUALITY
  12. 12. 72hourslivecoveragewithreporters, newsroom,readersand expertsin dialogue
  13. 13. Whatch live, chat with journalist Are you OK? PICTURES, VIDEOS?
  14. 14. BECAUSE… Dialogue makes a stronger impact than one way communication
  15. 15. The swine flu - where do I get a shot?
  16. 16. BECAUSE… Collective intelligens works!
  17. 17. ARENAS Blog posts Forums DIALOG Strengthen content Leads Corrections PARTICIPATION Voice Comment Protocol BUZZ- Distribution and echo in the social networks VG Nett 1.0 Tells YOU VG Nett 2.0 Create content in dialog with readers VG Nett 3.0 Become part of the digital conversation VIRALMONOLOGUE DIALOGUE
  18. 18. Traditional journalism Social media JOURNALISM Journalism has to renew itself to maintain its relevance 10%
  19. 19. EDITORIAL PRODUCTS MUST BE A DAILY SUPER BOWL
  20. 20. 10% WORK TIME INTERACTING WITH THE READERS DOES IT WORK? 76% OF ALL NORWEGIANS VISITED VG.NO IN FEBRUARY 87% VISITS HOMEPAGE ONLY 4% FROM GOOGLE 33% AVERAGE PROFIT MARGIN LAST FIVE YEARS
  21. 21. ESPEN.EGIL.HANSEN@VG.NO TWITTER: @EGHAN Day by day it’s getting harder to preserve my pessimism……

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