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The impact of Citizen Journalims
and Social Media in newspapers
Juan Carlos Luján Zavala
El Comercio de Lima
Web Editor
http://www.elcomercio.com.pe
jlujan@comercio.com.pe
jlujan@pucp.edu.pe
Readers are our partners
 New relationships and new links with the
audience
 The abundance and proliferation of virtual
communities and collaboration
environments provide the opportunity for
us (journalists) to promote the citizen
journalism.
 The advance of the technology (digital
cameras and telephones) allow us to
create new contents where the dialogue,
conversation and collaboration are
strategic issues for the newsroom to reach
new audiencies, specially young people.
 In 2003 we have a similar experience, but it
didn’t work. In those years the digital camara
and phones were to expensive in a country
where 54% of the population (estimated in 27
millions) below poverty line.
 Now the information era has new elements and
photography is the best way to work and
cooperate with the readers. They expect a lot
from us and the Internet gie us the opportunity to
stay in the first line
4.3 computers for each 100 citizens
Source: OSIPTEL (Regulator in Telecomunications in Peru.
Internet connectios in Peru
Some examples
 G:ciudadanopaginal
ector.pdf
 G:ciudadanopagina1
comentarioeditorial.pd
f
 G:ciudadanopagina2
comentarioeditorial.pd
f
Results of the last poll about citizen
journalims in Peru
The traffic (page views) is going up
Akamai statistics
Impresiones mensuales www.elcomercioperu.com.pe
0
2500000
5000000
7500000
10000000
12500000
15000000
17500000
20000000
22500000
25000000
Enero
Febrero
Marzo
Abril
Mayo
Junio
Julio
Agosto
Septiembre
Octubre
Noviembre
Diciembre
MES
IMPRESIONES
2004 2005 2006
Muerte del Papa
Fuente: AKAMAI
Impresiones
hasta el 03/04/06
120 pixels x 120 pixels
 San Valentin’s Day
 First Day of classes
Next steps
 New design with more interactive spaces
for readers, rating news, comments, etc
 Suscriptions for the print edition (web)
 Videoreporters
 More 120 x 120 pixels
 Community of podcasters (Evoca)
How?

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El comercio

  • 1. The impact of Citizen Journalims and Social Media in newspapers Juan Carlos Luján Zavala El Comercio de Lima Web Editor http://www.elcomercio.com.pe jlujan@comercio.com.pe jlujan@pucp.edu.pe
  • 2.
  • 3.
  • 4. Readers are our partners  New relationships and new links with the audience  The abundance and proliferation of virtual communities and collaboration environments provide the opportunity for us (journalists) to promote the citizen journalism.
  • 5.  The advance of the technology (digital cameras and telephones) allow us to create new contents where the dialogue, conversation and collaboration are strategic issues for the newsroom to reach new audiencies, specially young people.
  • 6.  In 2003 we have a similar experience, but it didn’t work. In those years the digital camara and phones were to expensive in a country where 54% of the population (estimated in 27 millions) below poverty line.  Now the information era has new elements and photography is the best way to work and cooperate with the readers. They expect a lot from us and the Internet gie us the opportunity to stay in the first line
  • 7.
  • 8. 4.3 computers for each 100 citizens Source: OSIPTEL (Regulator in Telecomunications in Peru.
  • 10. Some examples  G:ciudadanopaginal ector.pdf  G:ciudadanopagina1 comentarioeditorial.pd f  G:ciudadanopagina2 comentarioeditorial.pd f
  • 11. Results of the last poll about citizen journalims in Peru
  • 12. The traffic (page views) is going up Akamai statistics Impresiones mensuales www.elcomercioperu.com.pe 0 2500000 5000000 7500000 10000000 12500000 15000000 17500000 20000000 22500000 25000000 Enero Febrero Marzo Abril Mayo Junio Julio Agosto Septiembre Octubre Noviembre Diciembre MES IMPRESIONES 2004 2005 2006 Muerte del Papa Fuente: AKAMAI Impresiones hasta el 03/04/06
  • 13. 120 pixels x 120 pixels  San Valentin’s Day  First Day of classes
  • 14. Next steps  New design with more interactive spaces for readers, rating news, comments, etc  Suscriptions for the print edition (web)  Videoreporters  More 120 x 120 pixels  Community of podcasters (Evoca)
  • 15. How?