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Eilemberg

ISOJ 2014

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Eilemberg

  1. 1. WHAT IS FUSION?
  2. 2. WHY FUSION?
  3. 3. US POPULATION BY RACE / ETHNICITY 1970- 2030
  4. 4. THE TWO BIGGEST DEMOGRAPHIC WAVES SINCE THE BABY BOOM HISPANIC MILLENNIALS
  5. 5. 53 MILLION HISPANICS IN THE U.S.
  6. 6. OF HISPANICS ARE MILLENNIALS OVER 50%
  7. 7. THE OPPORTUNITY IS CLEAR THE LATINO POPULATION’S GROWTH IS NOW DRIVEN BY THE CHILDREN AND GRANDCHILDREN OF IMMIGRANTS.
  8. 8. HOW
  9. 9. UNDERSTAND OUR AUDIENCE
  10. 10. THE AMERICAN DREAM HAS EVOLVED.
  11. 11. #1 PLACE TO WORK?? #1 FACTOR THAT YOUNG ADULTS AGES 21 TO 31 WANTED IN A SUCCESSFUL CAREER WAS A SENSE OF MEANING * National Society of High School Scholars
  12. 12. THIS GENERATION CRAVES PERSONAL GROWTH… 84%THINK THEIR DEFINITION OF SUCCESS IS DIFFERENT FROM THAT OF THEIR PARENTS
  13. 13. OUR AUDIENCE FINDS “NEWS” TO BE DIVISIVE, POLARIZING, PARTISAN AND JUST… NOT ENTERTAINING. BUT BEING INFORMED AND IN THE KNOW ABOUT POLITICS, THEIR COMMUNITY, ETC., IS STILL VERY IMPORTANT.
  14. 14. ROOTAS VIDEO ROOTAS
  15. 15. MULTIPLATFORM STRATEGY LAST YEAR, AMERICANS SPENT MORE TIME USING DIGITAL DEVICES THEN WATCHING TV…
  16. 16. MULTI-PLATFORM STRATEGY
  17. 17. / EXPENSIVE / FIRM SCHEDULES AND FORMAT / NO METRICS / COST EFFICIENT / FLEXIBLE FORMATS & DISTRIBUTION / MEASURABLE CURRENT PIPELINE AUDIENCE LINEAR DIGITAL
  18. 18. REVERSE THE PIPELINE / TOPICAL CONTENT / WEB SERIES / TALENT / SEGMENTS FOR DAILY SHOWS / LONG FORM DOCS & DOCU- REALITIES / TALENT AUDIENCE DIGITAL LINEAR
  19. 19. START UP MINDSET FAST PACED DECISION MAKING AGILITY AND FLEXIBILITY INNOVATION DARE TO TRY FAIL FAST CHEAP
  20. 20. CREATE A DATA DRIVEN CULTURE IDEATE IMPLEMENTADJUST MEASURE
  21. 21. SOCIAL MEDIA/ BUILD STRONG COMMUNITIES / CREATE SOCIAL CONTENT / IN-BOUND MARKETING : DRIVE TRAFFIC / LEVERAGE TALENT
  22. 22. IN 2013, AMERICANS SPENT MORE TIME ON MOBILE THAN ON THEIR COMPUTERS. THE FUTURE IS MOBILE
  23. 23. WE WILL BE... MULTI-FORMAT / MULTI-PLATFORM / MOBILE & SOCIAL / DATA-OBSESSED / TECH-DRIVEN SUMMARY
  24. 24. DRUGWARS VID
  25. 25. THANK YOU

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