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SECRET MEDIA
HELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
Diane Vickroy, VP Business Development
dia...
WE BELIEVE IN AD SUPPORTED CONTENT
NO PAYMENT FRICTION between publishers and users
EASY ACCESS to information for the 3 b...
USER CONCERNS
Latency
Data usage
High exposure to ads
PUBLISHER CONCERNS
Data leakage
Malware
For the average online article,
80% of the bandwidth is dedicated to the ads.
Ad server
&
CDN
Publishers have lost control of their pages.
of time spent online is Adblocked in the U.S.
26%
* Secret Media/JW Player: Adblock & The Global Video Market, 2015
What h...
of time spent online is Adblocked in Germany
62%
Publishers
Advertiser User
How can we restore the virtuous cycle?
Annoyed Entertained
CONTEXT
The difference is in the
The market needs to focus on the User.
Advertising Journalism
Shouldn’t this separation be maintained?
Revenue
per user
Number of ads
WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION
SECRET MEDIA
SOLUTION
USERS
Improved ad experience
ADVERTISERS
Increased audience reach
PUBLISHERS
Restored revenues
Decrease by
Number of ads
Maintain the
VALUE
generated
Complimentary Goals
SECRET MEDIA
HELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
Diane Vickroy, VP Business Development
dia...
Diane Vickroy
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Diane Vickroy

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Published on

ISOJ 2016

Published in: News & Politics
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Diane Vickroy

  1. 1. SECRET MEDIA HELPING PREMIUM PUBLISHERS TO CREATE A SUSTAINABLE USER EXPERIENCE Diane Vickroy, VP Business Development diane@secretmedia.com
  2. 2. WE BELIEVE IN AD SUPPORTED CONTENT NO PAYMENT FRICTION between publishers and users EASY ACCESS to information for the 3 billion global internet users Maintains the INTEGRITY of independent journalism
  3. 3. USER CONCERNS Latency Data usage High exposure to ads PUBLISHER CONCERNS Data leakage Malware
  4. 4. For the average online article, 80% of the bandwidth is dedicated to the ads. Ad server & CDN
  5. 5. Publishers have lost control of their pages.
  6. 6. of time spent online is Adblocked in the U.S. 26% * Secret Media/JW Player: Adblock & The Global Video Market, 2015 What happens next?
  7. 7. of time spent online is Adblocked in Germany 62%
  8. 8. Publishers Advertiser User How can we restore the virtuous cycle?
  9. 9. Annoyed Entertained CONTEXT The difference is in the
  10. 10. The market needs to focus on the User.
  11. 11. Advertising Journalism Shouldn’t this separation be maintained?
  12. 12. Revenue per user Number of ads WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION
  13. 13. SECRET MEDIA SOLUTION USERS Improved ad experience ADVERTISERS Increased audience reach PUBLISHERS Restored revenues
  14. 14. Decrease by Number of ads Maintain the VALUE generated Complimentary Goals
  15. 15. SECRET MEDIA HELPING PREMIUM PUBLISHERS TO CREATE A SUSTAINABLE USER EXPERIENCE Diane Vickroy, VP Business Development diane@secretmedia.com

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