Successfully reported this slideshow.
Your SlideShare is downloading. ×

Diane Vickroy

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 16 Ad

More Related Content

Similar to Diane Vickroy (20)

Advertisement

Recently uploaded (20)

Advertisement

Diane Vickroy

  1. 1. SECRET MEDIA HELPING PREMIUM PUBLISHERS TO CREATE A SUSTAINABLE USER EXPERIENCE Diane Vickroy, VP Business Development diane@secretmedia.com
  2. 2. WE BELIEVE IN AD SUPPORTED CONTENT NO PAYMENT FRICTION between publishers and users EASY ACCESS to information for the 3 billion global internet users Maintains the INTEGRITY of independent journalism
  3. 3. USER CONCERNS Latency Data usage High exposure to ads PUBLISHER CONCERNS Data leakage Malware
  4. 4. For the average online article, 80% of the bandwidth is dedicated to the ads. Ad server & CDN
  5. 5. Publishers have lost control of their pages.
  6. 6. of time spent online is Adblocked in the U.S. 26% * Secret Media/JW Player: Adblock & The Global Video Market, 2015 What happens next?
  7. 7. of time spent online is Adblocked in Germany 62%
  8. 8. Publishers Advertiser User How can we restore the virtuous cycle?
  9. 9. Annoyed Entertained CONTEXT The difference is in the
  10. 10. The market needs to focus on the User.
  11. 11. Advertising Journalism Shouldn’t this separation be maintained?
  12. 12. Revenue per user Number of ads WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION
  13. 13. SECRET MEDIA SOLUTION USERS Improved ad experience ADVERTISERS Increased audience reach PUBLISHERS Restored revenues
  14. 14. Decrease by Number of ads Maintain the VALUE generated Complimentary Goals
  15. 15. SECRET MEDIA HELPING PREMIUM PUBLISHERS TO CREATE A SUSTAINABLE USER EXPERIENCE Diane Vickroy, VP Business Development diane@secretmedia.com

×