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ISOJ 2014

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Meeting new Readers
Lessons from
the Entertaiment
Industry
Loreto Corredoira
Sanjay Sood
Center for MEMES, UCLA
Presented at ISOJ, UT Austin, 2014
Corredoira sood
The House of Cards effect
The Digital Consumer Segment
MOVIES (STREAMERS)
Approx. 80 MILL.
Netflix 44
Hulu 5
iTUNES 20
Amazon Prime 10
U.S. Paid Digital Content Subscribers
MOVIES (STREAMERS)
Approx. 80 MILL.
Netflix 44 + Hulu 5 +
iTUNES 20 +
Amazon Prime 10
SPORT
MLBAM 3+ million
Fox Soccer + Gol TV
+ ESPN (n.a)
DIGITAL NEWS
The NYT 727,000
The WST 903,012
MUSIC
Pandora One 2.5
mill
Spotify 1 + iTunes
Radio 1
U.S. Paid Digital Content Subscribers
Ad

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Corredoira sood