Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Corredoira sood

36 views

Published on

ISOJ 2014

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

Corredoira sood

  1. 1. Meeting new Readers Lessons from the Entertaiment Industry Loreto Corredoira Sanjay Sood Center for MEMES, UCLA Presented at ISOJ, UT Austin, 2014
  2. 2. The House of Cards effect
  3. 3. The Digital Consumer Segment
  4. 4. MOVIES (STREAMERS) Approx. 80 MILL. Netflix 44 Hulu 5 iTUNES 20 Amazon Prime 10 U.S. Paid Digital Content Subscribers
  5. 5. MOVIES (STREAMERS) Approx. 80 MILL. Netflix 44 + Hulu 5 + iTUNES 20 + Amazon Prime 10 SPORT MLBAM 3+ million Fox Soccer + Gol TV + ESPN (n.a) DIGITAL NEWS The NYT 727,000 The WST 903,012 MUSIC Pandora One 2.5 mill Spotify 1 + iTunes Radio 1 U.S. Paid Digital Content Subscribers
  6. 6. Likelihood to pay Preferred content by screen Tablet Smartphone PC o laptop On TV Movies TV Shows UGC (YouTube) News Music videos Short videos clips UGC Full-length movies (72%) Live content (68%) L. Corredoira/S. Sood Data from Accenture, DigitalSmith and eMarketer
  7. 7. 0% 5% 10% 15% 20% 25% 30% 35% 40% Types of Content Streamed by US Mobile and Tablet Video streamers (January 2013) Celullar owners Tablet owners eMarketer.com/ Rovi Corporation / Consumer Mobile Streaming Survey, 2013
  8. 8. Lessons from the Entertaiment Industry
  9. 9. Availability
  10. 10. Availability
  11. 11. New Copyright Licensing
  12. 12. Extend the life of the product
  13. 13. Pricing Entertainment Price in the U.S. 1 movie ticket at the theatres $15 (8.35 AVERAGE) 1 movie rental at iTunes or Amazon Prime From $2.99 to 6.99 1 month Netflix $7.99 (2 screens, 6 dev) $11.99 (4 screens) 1 movie purchase iTunes or Amazon (HD or not) From $6.99 1 weekly premium FTimes $10.95 1 weekly online NYTimes $3.45 Figure 18: L. Corredoira, S. Sood
  14. 14. Payment models NEWS SERVICES TYPES Transactional A la carte Micropayments Subscription models (Occasional or sporadically readers) Per issue Per news Per day (Readers) Paper + free online Only paper online Premium content : - online + special newsletters - online + music + video Figure 19: L. Corredoira
  15. 15. Consumer matters Upgrading services . Users Policies Flexibility . Easy unsubscription
  16. 16. Usability
  17. 17. To be in the new living room
  18. 18. Bundling Why not? Free with a Phone Plan - 1 year of LA Times - 30 ebook - A magazine per month - Access to database for kids
  19. 19. If the newspaper industry had theme music in 2013, it might use “Been down so long it looks like up to me” the much- recycled line from a 1920s blues song. (Edmons, Guskin, Mitchell and Jurkowitz from the Pew Internet Research Center)
  20. 20. Connecting online users From the NYT.com to Netflix
  21. 21. Connecting online users From the NYT.com to the Theatre
  22. 22. Magazines and music

×