SlideShare a Scribd company logo
1
chron.com
Blogging: Just the beginning
Everything changes when you make readers leaders
Dean Betz, online news editor
2chron.com
Blogging: Just the beginning
Blogs

Engaging our writers – and our Web site – more
with readers
3chron.com
Blogging: Just the beginning
Blogs

Engaging our writers – and our Web site – more
with readers

Providing more perspective on topics than we
could with our own staff alone
4chron.com
Blogging: Just the beginning
Blogs

Engaging our writers – and our Web site – more
with readers

Providing more perspective on topics than we
could with our own staff alone

Changing the way we cover news
– for the better
5chron.com
Blogging: Just the beginning
Blogs

Engaging our writers – and our Web site – more
with readers

Providing more perspective on topics than we
could with our own staff alone

Changing the way we cover news
– for the better

The future? It's not about us.
It's about the readers
6chron.com
Blogging: Just the beginning
The staff
7chron.com
Blogging: Just the beginning
The staff

Blogging by reporters and editors
8chron.com
Blogging: Just the beginning
The staff

Blogging by reporters and editors

Still the newspaper’s voice
9chron.com
Blogging: Just the beginning
The staff

Blogging by reporters and editors

Still the newspaper’s voice

First steps at building a relationship with the
readers through comments and feedback
10chron.com
Blogging: Just the beginning
MeMo
11chron.com
Blogging: Just the beginning
MeMo

Started as a daily
commentary on
popular culture for
staff
12chron.com
Blogging: Just the beginning
MeMo

Started as a daily
commentary on
popular culture for
staff

Now one of site’s
most popular
blogs, earned
honors (including
an EPpy) for its
clever, oblique
angle.
13chron.com
Blogging: Just the beginning
Mama Drama
14chron.com
Blogging: Just the beginning
Mama Drama

Early step at giving
community a voice
15chron.com
Blogging: Just the beginning
Mama Drama

Early step at giving
community a voice

Launched early
2006
16chron.com
Blogging: Just the beginning
Mama Drama

Early step at giving
community a voice

Launched early
2006

Original videos,
great comment-
conversation
17chron.com
Blogging: Just the beginning
Hurricane Rita
18chron.com
Blogging: Just the beginning
Hurricane Rita

Real-time
reporting of
storm’s approach,
massive
evacuation
19chron.com
Blogging: Just the beginning
Hurricane Rita

Real-time
reporting of
storm’s approach,
massive
evacuation

Readers connect,
share experiences
in comments
20chron.com
Blogging: Just the beginning
The Road Home
21chron.com
Blogging: Just the beginning
The Road Home

Readers’ report on
evacuation via
phone, e-mail, text
22chron.com
Blogging: Just the beginning
The Road Home

Readers’ report on
evacuation via
phone, e-mail, text

Share tips on gas,
supplies, highway
congestion
23chron.com
Blogging: Just the beginning
The Road Home

Readers’ report on
evacuation via
phone, e-mail, text

Share tips on gas,
supplies, highway
congestion

‘Networked
journalism’ on a
simple scale
24chron.com
Blogging: Just the beginning
Best blogs
25chron.com
Blogging: Just the beginning
Best blogs

"Number One …
the Houston
Chronicle. By a
mile"

Relationship with
readers:
“Alternately
inform, and be
informed by them”
26chron.com
Blogging: Just the beginning
Best blogs

Ease-of-use, clear
navigation
27chron.com
Blogging: Just the beginning
Best blogs

Ease-of-use, clear
navigation

Currency
28chron.com
Blogging: Just the beginning
Best blogs

Ease-of-use, clear
navigation

Currency

Quality of writing,
thinking and
linking
29chron.com
Blogging: Just the beginning
Best blogs

Ease-of-use, clear
navigation

Currency

Quality of writing,
thinking and
linking

Voice
30chron.com
Blogging: Just the beginning
Best blogs

Ease-of-use, clear
navigation

Currency

Quality of writing,
thinking and
linking

Voice

Comments, reader
participation
31chron.com
Blogging: Just the beginning
Best blogs

Ease-of-use, clear
navigation

Currency

Quality of writing,
thinking and
linking

Voice

Comments, reader
participation

Range, originality
32chron.com
Blogging: Just the beginning
Changing reporting
33chron.com
Blogging: Just the beginning
Changing reporting

Reporters blogged
Enron trial live
34chron.com
Blogging: Just the beginning
Changing reporting

Reporters blogged
Enron trial live

Readers added
depth via
comments
35chron.com
Blogging: Just the beginning
Changing reporting

Reporters blogged
Enron trial live

Readers added
depth via
comments

Back-and-forth
grew into “Ask
Mary”
36chron.com
Blogging: Just the beginning
Readers add
breadth
37chron.com
Blogging: Just the beginning
Readers add
breadth

… from pets
38chron.com
Blogging: Just the beginning
Readers add
breadth

… to guns
39chron.com
Blogging: Just the beginning
Readers add
breadth

… to gadgets
40chron.com
Blogging: Just the beginning
Readers add
breadth

… to faith
41chron.com
Blogging: Just the beginning
It’s not about us
42chron.com
Blogging: Just the beginning
It’s not about us

It’s about the
network
43chron.com
Blogging: Just the beginning
It’s not about us

It’s about the
network

Tools for people to
tell their own
stories
44chron.com
Blogging: Just the beginning
It’s not about us

It’s about the
network

Tools for people to
tell their own
stories

Make groups
45chron.com
Blogging: Just the beginning
It’s not about us

It’s about the
network

Tools for people to
tell their own
stories

Make groups

Drive the news

More Related Content

Viewers also liked

Barker
BarkerBarker
Royal blasingame
Royal blasingameRoyal blasingame
Royal blasingame
Knight Center
 
Espen2011
Espen2011Espen2011
Espen2011
Knight Center
 
Wikipedia. lih.
Wikipedia. lih.Wikipedia. lih.
Wikipedia. lih.
Knight Center
 
O shea
O sheaO shea
Chung
ChungChung
Cairo
CairoCairo
Anderson2011
Anderson2011Anderson2011
Anderson2011
Knight Center
 
Ting tingchia
Ting tingchiaTing tingchia
Ting tingchia
Knight Center
 
Dontrepeat
DontrepeatDontrepeat
Dontrepeat
Knight Center
 
Ismael
IsmaelIsmael
Doria
DoriaDoria
Baresch2011
Baresch2011Baresch2011
Baresch2011
Knight Center
 
Richardson allissa
Richardson allissaRichardson allissa
Richardson allissa
Knight Center
 
Lewis
LewisLewis
Demaeyer
DemaeyerDemaeyer
Demaeyer
Knight Center
 
Mensing
MensingMensing
Mensing
Knight Center
 
Kian
KianKian
Joel Simon
Joel SimonJoel Simon
Joel Simon
Knight Center
 
Keefe
KeefeKeefe

Viewers also liked (20)

Barker
BarkerBarker
Barker
 
Royal blasingame
Royal blasingameRoyal blasingame
Royal blasingame
 
Espen2011
Espen2011Espen2011
Espen2011
 
Wikipedia. lih.
Wikipedia. lih.Wikipedia. lih.
Wikipedia. lih.
 
O shea
O sheaO shea
O shea
 
Chung
ChungChung
Chung
 
Cairo
CairoCairo
Cairo
 
Anderson2011
Anderson2011Anderson2011
Anderson2011
 
Ting tingchia
Ting tingchiaTing tingchia
Ting tingchia
 
Dontrepeat
DontrepeatDontrepeat
Dontrepeat
 
Ismael
IsmaelIsmael
Ismael
 
Doria
DoriaDoria
Doria
 
Baresch2011
Baresch2011Baresch2011
Baresch2011
 
Richardson allissa
Richardson allissaRichardson allissa
Richardson allissa
 
Lewis
LewisLewis
Lewis
 
Demaeyer
DemaeyerDemaeyer
Demaeyer
 
Mensing
MensingMensing
Mensing
 
Kian
KianKian
Kian
 
Joel Simon
Joel SimonJoel Simon
Joel Simon
 
Keefe
KeefeKeefe
Keefe
 

More from Knight Center

Martin
MartinMartin
Britt
BrittBritt
Joseph yoo
Joseph yooJoseph yoo
Joseph yoo
Knight Center
 
Singer
SingerSinger
Ramirez
RamirezRamirez
Ramirez
Knight Center
 
Griggs
GriggsGriggs
Symson
SymsonSymson
Garcia ruiz
Garcia ruizGarcia ruiz
Garcia ruiz
Knight Center
 
Brundrett. 2015
Brundrett. 2015Brundrett. 2015
Brundrett. 2015
Knight Center
 
J moroney
J moroneyJ moroney
J moroney
Knight Center
 
Collins
CollinsCollins
Collins
Knight Center
 
Ray
RayRay
Owen
OwenOwen
Diakopoulos
DiakopoulosDiakopoulos
Diakopoulos
Knight Center
 
Scacco
ScaccoScacco
Havlak
HavlakHavlak
Lee
LeeLee
Hernandez
HernandezHernandez
Hernandez
Knight Center
 
Robins
RobinsRobins
Witt el al
Witt el alWitt el al
Witt el al
Knight Center
 

More from Knight Center (20)

Martin
MartinMartin
Martin
 
Britt
BrittBritt
Britt
 
Joseph yoo
Joseph yooJoseph yoo
Joseph yoo
 
Singer
SingerSinger
Singer
 
Ramirez
RamirezRamirez
Ramirez
 
Griggs
GriggsGriggs
Griggs
 
Symson
SymsonSymson
Symson
 
Garcia ruiz
Garcia ruizGarcia ruiz
Garcia ruiz
 
Brundrett. 2015
Brundrett. 2015Brundrett. 2015
Brundrett. 2015
 
J moroney
J moroneyJ moroney
J moroney
 
Collins
CollinsCollins
Collins
 
Ray
RayRay
Ray
 
Owen
OwenOwen
Owen
 
Diakopoulos
DiakopoulosDiakopoulos
Diakopoulos
 
Scacco
ScaccoScacco
Scacco
 
Havlak
HavlakHavlak
Havlak
 
Lee
LeeLee
Lee
 
Hernandez
HernandezHernandez
Hernandez
 
Robins
RobinsRobins
Robins
 
Witt el al
Witt el alWitt el al
Witt el al
 

Recently uploaded

Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdfAcolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdf
46adnanshahzad
 
Essential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptxEssential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptx
Pragencyuk
 
Hindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release nowHindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release now
hindustaninsider22
 
EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023
El Estrecho Digital
 
What Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s InvasionWhat Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s Invasion
LUMINATIVE MEDIA/PROJECT COUNSEL MEDIA GROUP
 
MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)
Filippo64
 
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
Abdul-Hakim Shabazz
 
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdfLetter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
bhavenpr
 
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
CIkumparan
 

Recently uploaded (9)

Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdfAcolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdf
 
Essential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptxEssential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptx
 
Hindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release nowHindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release now
 
EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023
 
What Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s InvasionWhat Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s Invasion
 
MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)
 
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
 
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdfLetter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
 
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
 

Betz