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1.
1
chron.com
Blogging: Just the beginning
Everything changes when you make readers leaders
Dean Betz, online news editor
2.
2chron.com
Blogging: Just the beginning
Blogs
Engaging our writers – and our Web site – more
with readers
3.
3chron.com
Blogging: Just the beginning
Blogs
Engaging our writers – and our Web site – more
with readers
Providing more perspective on topics than we
could with our own staff alone
4.
4chron.com
Blogging: Just the beginning
Blogs
Engaging our writers – and our Web site – more
with readers
Providing more perspective on topics than we
could with our own staff alone
Changing the way we cover news
– for the better
5.
5chron.com
Blogging: Just the beginning
Blogs
Engaging our writers – and our Web site – more
with readers
Providing more perspective on topics than we
could with our own staff alone
Changing the way we cover news
– for the better
The future? It's not about us.
It's about the readers
6.
6chron.com
Blogging: Just the beginning
The staff
7.
7chron.com
Blogging: Just the beginning
The staff
Blogging by reporters and editors
8.
8chron.com
Blogging: Just the beginning
The staff
Blogging by reporters and editors
Still the newspaper’s voice
9.
9chron.com
Blogging: Just the beginning
The staff
Blogging by reporters and editors
Still the newspaper’s voice
First steps at building a relationship with the
readers through comments and feedback
11.
11chron.com
Blogging: Just the beginning
MeMo
Started as a daily
commentary on
popular culture for
staff
12.
12chron.com
Blogging: Just the beginning
MeMo
Started as a daily
commentary on
popular culture for
staff
Now one of site’s
most popular
blogs, earned
honors (including
an EPpy) for its
clever, oblique
angle.
13.
13chron.com
Blogging: Just the beginning
Mama Drama
14.
14chron.com
Blogging: Just the beginning
Mama Drama
Early step at giving
community a voice
15.
15chron.com
Blogging: Just the beginning
Mama Drama
Early step at giving
community a voice
Launched early
2006
16.
16chron.com
Blogging: Just the beginning
Mama Drama
Early step at giving
community a voice
Launched early
2006
Original videos,
great comment-
conversation
17.
17chron.com
Blogging: Just the beginning
Hurricane Rita
18.
18chron.com
Blogging: Just the beginning
Hurricane Rita
Real-time
reporting of
storm’s approach,
massive
evacuation
19.
19chron.com
Blogging: Just the beginning
Hurricane Rita
Real-time
reporting of
storm’s approach,
massive
evacuation
Readers connect,
share experiences
in comments
20.
20chron.com
Blogging: Just the beginning
The Road Home
21.
21chron.com
Blogging: Just the beginning
The Road Home
Readers’ report on
evacuation via
phone, e-mail, text
22.
22chron.com
Blogging: Just the beginning
The Road Home
Readers’ report on
evacuation via
phone, e-mail, text
Share tips on gas,
supplies, highway
congestion
23.
23chron.com
Blogging: Just the beginning
The Road Home
Readers’ report on
evacuation via
phone, e-mail, text
Share tips on gas,
supplies, highway
congestion
‘Networked
journalism’ on a
simple scale
24.
24chron.com
Blogging: Just the beginning
Best blogs
25.
25chron.com
Blogging: Just the beginning
Best blogs
"Number One …
the Houston
Chronicle. By a
mile"
Relationship with
readers:
“Alternately
inform, and be
informed by them”
26.
26chron.com
Blogging: Just the beginning
Best blogs
Ease-of-use, clear
navigation
27.
27chron.com
Blogging: Just the beginning
Best blogs
Ease-of-use, clear
navigation
Currency
28.
28chron.com
Blogging: Just the beginning
Best blogs
Ease-of-use, clear
navigation
Currency
Quality of writing,
thinking and
linking
29.
29chron.com
Blogging: Just the beginning
Best blogs
Ease-of-use, clear
navigation
Currency
Quality of writing,
thinking and
linking
Voice
30.
30chron.com
Blogging: Just the beginning
Best blogs
Ease-of-use, clear
navigation
Currency
Quality of writing,
thinking and
linking
Voice
Comments, reader
participation
31.
31chron.com
Blogging: Just the beginning
Best blogs
Ease-of-use, clear
navigation
Currency
Quality of writing,
thinking and
linking
Voice
Comments, reader
participation
Range, originality
32.
32chron.com
Blogging: Just the beginning
Changing reporting
33.
33chron.com
Blogging: Just the beginning
Changing reporting
Reporters blogged
Enron trial live
34.
34chron.com
Blogging: Just the beginning
Changing reporting
Reporters blogged
Enron trial live
Readers added
depth via
comments
35.
35chron.com
Blogging: Just the beginning
Changing reporting
Reporters blogged
Enron trial live
Readers added
depth via
comments
Back-and-forth
grew into “Ask
Mary”
36.
36chron.com
Blogging: Just the beginning
Readers add
breadth
37.
37chron.com
Blogging: Just the beginning
Readers add
breadth
… from pets
38.
38chron.com
Blogging: Just the beginning
Readers add
breadth
… to guns
39.
39chron.com
Blogging: Just the beginning
Readers add
breadth
… to gadgets
40.
40chron.com
Blogging: Just the beginning
Readers add
breadth
… to faith
41.
41chron.com
Blogging: Just the beginning
It’s not about us
42.
42chron.com
Blogging: Just the beginning
It’s not about us
It’s about the
network
43.
43chron.com
Blogging: Just the beginning
It’s not about us
It’s about the
network
Tools for people to
tell their own
stories
44.
44chron.com
Blogging: Just the beginning
It’s not about us
It’s about the
network
Tools for people to
tell their own
stories
Make groups
45.
45chron.com
Blogging: Just the beginning
It’s not about us
It’s about the
network
Tools for people to
tell their own
stories
Make groups
Drive the news
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