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Betz

  1. 1. 1 chron.com Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor
  2. 2. 2chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers
  3. 3. 3chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone
  4. 4. 4chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone  Changing the way we cover news – for the better
  5. 5. 5chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone  Changing the way we cover news – for the better  The future? It's not about us. It's about the readers
  6. 6. 6chron.com Blogging: Just the beginning The staff
  7. 7. 7chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors
  8. 8. 8chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors  Still the newspaper’s voice
  9. 9. 9chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors  Still the newspaper’s voice  First steps at building a relationship with the readers through comments and feedback
  10. 10. 10chron.com Blogging: Just the beginning MeMo
  11. 11. 11chron.com Blogging: Just the beginning MeMo  Started as a daily commentary on popular culture for staff
  12. 12. 12chron.com Blogging: Just the beginning MeMo  Started as a daily commentary on popular culture for staff  Now one of site’s most popular blogs, earned honors (including an EPpy) for its clever, oblique angle.
  13. 13. 13chron.com Blogging: Just the beginning Mama Drama
  14. 14. 14chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice
  15. 15. 15chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice  Launched early 2006
  16. 16. 16chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice  Launched early 2006  Original videos, great comment- conversation
  17. 17. 17chron.com Blogging: Just the beginning Hurricane Rita
  18. 18. 18chron.com Blogging: Just the beginning Hurricane Rita  Real-time reporting of storm’s approach, massive evacuation
  19. 19. 19chron.com Blogging: Just the beginning Hurricane Rita  Real-time reporting of storm’s approach, massive evacuation  Readers connect, share experiences in comments
  20. 20. 20chron.com Blogging: Just the beginning The Road Home
  21. 21. 21chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, e-mail, text
  22. 22. 22chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, e-mail, text  Share tips on gas, supplies, highway congestion
  23. 23. 23chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, e-mail, text  Share tips on gas, supplies, highway congestion  ‘Networked journalism’ on a simple scale
  24. 24. 24chron.com Blogging: Just the beginning Best blogs
  25. 25. 25chron.com Blogging: Just the beginning Best blogs  "Number One … the Houston Chronicle. By a mile"  Relationship with readers: “Alternately inform, and be informed by them”
  26. 26. 26chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation
  27. 27. 27chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency
  28. 28. 28chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking
  29. 29. 29chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice
  30. 30. 30chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice  Comments, reader participation
  31. 31. 31chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice  Comments, reader participation  Range, originality
  32. 32. 32chron.com Blogging: Just the beginning Changing reporting
  33. 33. 33chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live
  34. 34. 34chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live  Readers added depth via comments
  35. 35. 35chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live  Readers added depth via comments  Back-and-forth grew into “Ask Mary”
  36. 36. 36chron.com Blogging: Just the beginning Readers add breadth
  37. 37. 37chron.com Blogging: Just the beginning Readers add breadth  … from pets
  38. 38. 38chron.com Blogging: Just the beginning Readers add breadth  … to guns
  39. 39. 39chron.com Blogging: Just the beginning Readers add breadth  … to gadgets
  40. 40. 40chron.com Blogging: Just the beginning Readers add breadth  … to faith
  41. 41. 41chron.com Blogging: Just the beginning It’s not about us
  42. 42. 42chron.com Blogging: Just the beginning It’s not about us  It’s about the network
  43. 43. 43chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories
  44. 44. 44chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories  Make groups
  45. 45. 45chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories  Make groups  Drive the news

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