Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Berkey gerard

60 views

Published on

ISOJ 2012

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

Berkey gerard

  1. 1. From Student Journalists to News Entrepreneurs: A Case Study of Technically Media International Symposium on Online Journalism Austin, TX – April 20, 2012 Mark Berkey-Gerard Assistant Professor, Rowan University Twitter: @mabege
  2. 2. Technically Media Founded in 2009 by three Temple U. grads Media consultancy for business, news and nonprofits Publishes Technically Philly, a regional technology blog in Philadelphia Sean Blanda, Brian James Kirk, and Christopher Wink. Photo by Colin Lenton
  3. 3. Technology blog covering local: • startups • venture capital • social media/web development • digital access • science, tech, engineering and math education • technology-related local government policy
  4. 4. •25,000 a month •Employed in research, science, media, marketing, IT •71% age 20-39 •63% earn $50K+ annually •47% read daily Readers
  5. 5. Technically Media: Provides “editorial strategy” for businesses, nonprofits and news organizations Identifies audience conversions
  6. 6. Online publication where legal scholars, historians and staff write about constitutional issues Extend museum programming to digital platform Adopt newsroom ethos and practices National Constitution Center
  7. 7. April 23-28 - 65 tech events, 4,000 participants Philly Tech Week
  8. 8. News Coverage Advocacy Tools
  9. 9. 51% 35% 12% Consulting Grants Events Ads/Job Board Technically Media Revenue
  10. 10. Future: Launch of Technically Baltimore (Summer 2012) Membership model Staff transitions
  11. 11. Why Study Technically Media? • “Prototype plucked from an entrepreneurial journalism textbook” • Profitable without outside investment • Bridge the gap between research and classroom • Evidence of entrepreneurial capacities
  12. 12. Entrepreneurial Capacities (Gibb) 1. Opportunity seeking 2. Initiative taking 3. Ownership of a development 4. Commitment to see things through 5. Personal locus of control 6. Intuitive decision making 7. Networking capacity 8. Strategic thinking 9. Negotiation capacity 10. Selling/persuasive capacity 11. Achievement orientation 12. Incremental risk taking
  13. 13. RQ1: Knowledge and skills? • Newsroom • Publishing • Consulting • Grants • Event Planning • Small Business
  14. 14. RQ2: Acquire knowledge and skills? • Implementation of existing ideas • Student publication, internships, entry-level jobs • Reporting as a pathway to business knowledge • Creating forums for sharing knowledge (BarCamp News Innovation)
  15. 15. RQ3: Key entrepreneurial capacities? • Initial launch • Beyond advertising • Journalistic values as a product • Event funded online news publication • Expanding to additional markets
  16. 16. RQ4: Implications for J education? • Training for jobs that do not exist • Opportunities to build publications and tools • Testing products • Entrepreneurial projects as gateway to traditional employment
  17. 17. Conclusions 1. Entrepreneurial by necessity 2. Limits of skill-based education 3. Build on existing strengths of journalism programs 4. Accelerator vs. Venture Capital approach 5. Create forums for sharing knowledge and information

×